Act! vs SmartWriter
A factual comparison of features, pricing, and capabilities.
Act!
Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
SmartWriter
SmartWriter is an AI tool that writes personalised cold email opening lines and outreach copy from a lead's LinkedIn profile and web presence, used for sales outreach, SEO backlink outreach and copywriting. Plans are monthly credit allowances of leads with roll-over.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Act! | SmartWriter |
|---|---|---|
| Full-featured CRM and mobile app | ||
| Email marketing | ||
| Interactive quotes and payments | ||
| Online appointment scheduling | ||
| Forms, surveys, website chat and event management | ||
| Reports and interactive dashboards | ||
| Marketing automation | ||
| Lead scoring | ||
| Project management | ||
| Accounting integration | ||
| Personalised cold email lines per lead | ||
| AI outreach and copywriting tools | ||
| SEO backlink outreach | ||
| AI social media content generator | ||
| AI content generator | ||
| Credit roll-over |
Native integrations.
Act!
SmartWriter
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.