Insightly vs Wappalyzer
A factual comparison of features, pricing, and capabilities.
Insightly
Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Wappalyzer
Wappalyzer is a technographics provider that helps sales and go-to-market teams build prospect lists of companies by the technologies they use, enrich CRM records with company and technology data and monitor competitor installs. Plans are sized by technology lookups, email verifications and API credits.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Insightly | Wappalyzer |
|---|---|---|
| Lead and contact management | ||
| Lead assignment and routing | ||
| Opportunity management | ||
| Customizable sales processes | ||
| Workflow automation | ||
| Project management | ||
| Advanced reports and pre-built business dashboards | ||
| AI Copilot | ||
| Lead lists by technology | ||
| Technology lookup | ||
| Email verification | ||
| Website alerts | ||
| CRM enrichment | ||
| API credits | ||
| Competitor analysis | ||
| Market research |
Native integrations.
Insightly
Wappalyzer
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.