Apollo.io vs Wappalyzer
A factual comparison of features, pricing, and capabilities.
Apollo.io
All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Wappalyzer
Wappalyzer is a technographics provider that helps sales and go-to-market teams build prospect lists of companies by the technologies they use, enrich CRM records with company and technology data and monitor competitor installs. Plans are sized by technology lookups, email verifications and API credits.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Apollo.io | Wappalyzer |
|---|---|---|
| 210M+ contacts database | ||
| 30M+ companies | ||
| AI-powered multichannel campaigns | ||
| Email deliverability guardrails | ||
| Anonymous visitor identification | ||
| Real-time form enrichment | ||
| Contact and company enrichment | ||
| Advanced filtering | ||
| CRM data cleansing | ||
| Pipeline boards | ||
| Lead lists by technology | ||
| Technology lookup | ||
| Email verification | ||
| Website alerts | ||
| CRM enrichment | ||
| API credits | ||
| Competitor analysis | ||
| Market research |
Native integrations.
Apollo.io
Wappalyzer
Let us handle it.
We manage the infrastructure, deliverability, and campaigns. You get results without the tool research.
Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.