11x vs Act!: Sales Engagement Platform vs CRM Platform Comparison
Compare 11x (sales engagement platform) and Act! (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built around AI digital workers for multi-channel outreach, while Act! is a CRM and marketing automation platform for organizing contacts, deals, and revenue forecasting. 11x uses custom pricing starting with a Growth plan, while Act! starts at $30/mo. Teams often run both together rather than choosing one over the other.
Key takeaways
- Act! publishes an entry price of $30/mo for its Advantage Standard plan, while 11x uses custom pricing across its Growth, Pro, and Enterprise tiers.
- Act! offers 5 pricing tiers compared to 11x's 3, giving more granularity as usage scales.
- 11x is built around two AI digital workers named Alice for outbound and Julian for inbound lead qualification.
- Act! is sold through Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition priced at $40/mo.
- Both platforms share only one listed integration, Slack, while 11x also connects with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, and G2, and Act! connects with tools like Outlook, QuickBooks Online, and Shopify.
Reviewed and updated September 4, 2026
11x vs Act!: Sales Engagement Platform vs CRM Platform Comparison
11x (sales engagement platform) and Act! (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; Act! is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and Act! lists full-featured crm and mobile app and email marketing.
Act! publishes an entry price of $30/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Act!. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Act! Advantage Standard
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Act! offers 5 pricing tiers compared to 11x's 3, giving you more granularity as you scale.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by 11x: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, G2.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Use Case Recommendations
Best Fit for 11x
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | 11x | Act! |
|---|---|---|
| Starting Price | Contact Sales | $30/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 7 | 16 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Act! the customer relationship management and sales pipeline tracking side. Act! publishes an entry price of $30/mo, while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and Act! for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and Act!?
- 11x is a sales engagement platform focused on multi-channel outreach and engagement tracking, while Act! is a CRM platform focused on customer relationship management and sales pipeline tracking. 11x lists features like multi-channel sequences and a sequence builder, while Act! lists a full-featured CRM, mobile app, and email marketing.
- How much does 11x cost compared to Act!?
- Act! publishes an entry price of $30/mo for its Advantage Standard plan, while 11x uses custom pricing across its Growth, Pro, and Enterprise tiers with no public list price. Because of this, the two platforms cannot be directly compared on list price.
- Can 11x and Act! be used together?
- Yes, many teams run one of each since they serve different jobs in the outbound stack. 11x is built for coordinating outreach across email, phone, and social channels, while Act! is built for organizing contacts, tracking deals, and forecasting revenue.
- What integrations does 11x support?
- 11x connects with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2. Of these, only Slack is also listed as an Act! integration, since Act! connects with a separate set of tools like Outlook, QuickBooks Online, and Shopify.
- Who is 11x best suited for versus Act!?
- 11x is best suited for teams prioritizing multi-channel sales outreach with AI-driven personalization and consented outbound calling through its Alice and Julian digital workers. Act! is best suited for small and midsize businesses needing a unified CRM and marketing automation platform for pipeline tracking and customer management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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