11x vs Apollo.io: Sales Engagement Platform Comparison
Compare 11x and Apollo.io side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
11x is an AI digital worker platform built around Alice for outbound and Julian for inbound, priced through custom Contact Sales quotes across three tiers. Apollo.io is an all-in-one sales intelligence platform with a free entry tier and paid plans at $49, $79, and $119 per month, backed by a 275 million plus contact database.
Key takeaways
- 11x offers three pricing tiers, Growth, Pro, and Enterprise, all listed as Contact Sales with no published price.
- Apollo.io offers a free tier plus three paid tiers priced at $49 per month for Basic, $79 per month for Professional, and $119 per month for Organization.
- Apollo.io's database includes more than 275 million contacts.
- Apollo.io offers four pricing tiers compared to 11x's three, giving more granularity for scaling teams.
- 11x integrates with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2, while Apollo.io integrates with those plus Zapier, Outreach, Salesloft, Sendgrid, LinkedIn, and Microsoft Outlook.
Reviewed and updated September 4, 2026
11x vs Apollo.io: Sales Engagement Platform Comparison
Sales teams evaluating multi-channel sales outreach and engagement tracking tools often narrow their shortlist to 11x and Apollo.io. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, while Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin). A capability both offer can appear under different names, so read both feature lists below.
Apollo.io publishes an entry price of $0/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Free
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Apollo.io offers 4 pricing tiers compared to 11x's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Gmail, Slack.
Integrations listed only by 11x: Zoho, G2.
Integrations listed only by Apollo.io: Microsoft Outlook, LinkedIn, Zapier, Sendgrid, Outreach, Salesloft, Webhooks API.
Use Case Recommendations
Best Fit for 11x
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | 11x | Apollo.io |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | $119/mo |
| Total Features Listed | 9 | 10 |
| Integrations | 7 | 12 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x and Apollo.io both serve the multi-channel sales outreach and engagement tracking market. Apollo.io publishes an entry price (a free tier), while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and Apollo.io for current information.
Frequently asked questions.
Frequently asked questions- What is the core difference between 11x and Apollo.io?
- 11x is an AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound lead qualification. Apollo.io is an all-in-one sales intelligence and engagement platform combining a large contact database with automated sequences, email outreach, a dialer, and AI-powered workflows for prospecting at scale.
- How much does 11x cost?
- 11x does not publish list prices. All three of its plans, Growth, Pro, and Enterprise, are listed as Contact Sales, so exact pricing depends on a quote based on end users and prospect volume needed.
- How much does Apollo.io cost?
- Apollo.io has a free entry tier, then paid plans at $49 per month for Basic, $79 per month for Professional, and $119 per month for Organization, each offering a different amount of credits per seat per year.
- Does Apollo.io have a free plan?
- Yes, Apollo.io includes a free tier that grants 900 credits per seat per year, distributed monthly, which is useful for evaluating the platform before committing to a paid plan.
- Which integrations does each platform support?
- 11x connects with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2. Apollo.io connects with Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, and Webhoo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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