11x vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Compare 11x (sales engagement platform) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built for multi-channel outreach across email, phone, and social, centered on AI workers Alice and Julian, with custom pricing across three tiers. Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299/mo for one plan starting at 1,500 contacts and 2 users. Many teams run both together.
Key takeaways
- Keap publishes an entry price of $299/mo starting at 1,500 contacts and 2 users, while 11x uses custom Contact Sales pricing across all three tiers.
- 11x offers 3 pricing tiers (Growth, Pro, Enterprise), compared to Keap's single plan.
- 11x lists 9 features including Multi-Channel Sequences, Sequence Builder, and Consented Outbound Calling, while Keap lists 8 features including Contact management, Sales pipeline, and Invoices.
- 11x integrates with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2, while Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Gmail is the only integration both platforms share according to their published integration lists.
Reviewed and updated September 4, 2026
11x vs Keap: Sales Engagement Platform vs CRM Platform Comparison
11x (sales engagement platform) and Keap (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and Keap lists contact management and contact segmentation (tags).
Keap publishes an entry price of $299/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Keap
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
11x offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by 11x: Salesforce, HubSpot, Pipedrive, Zoho, Slack, G2.
Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for 11x
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | 11x | Keap |
|---|---|---|
| Starting Price | Contact Sales | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 7 | 6 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Keap publishes an entry price of $299/mo, while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and Keap?
- 11x is a sales engagement platform focused on multi-channel outreach and engagement tracking through its Alice and Julian AI workers, while Keap is a CRM platform focused on contact management and sales pipeline tracking. They address different core jobs, so many teams use both rather than choosing one over the other.
- How much does 11x cost compared to Keap?
- Keap has a published entry price of $299/mo starting at 1,500 contacts and 2 users, while 11x uses custom pricing across its Growth, Pro, and Enterprise tiers with quotes available only by contacting sales. Because 11x has no public list price, the two cannot be directly compared on cost.
- Which tool is better for outbound sales outreach?
- 11x is built specifically for multi-channel sales outreach, listing features like Multi-Channel Sequences, Sequence Builder, Consented Outbound Calling, and AI Personalization. Keap does not list these outreach-focused capabilities, instead offering contact management, email broadcasts, and sales pipeline tracking, making 11x the fit for coordinating outreach across email, phone, and social channels.
- Does Keap integrate with the same tools as 11x?
- Only partially. Both platforms integrate with Gmail, but 11x additionally connects with Salesforce, HubSpot, Pipedrive, Zoho, Slack, and G2, while Keap additionally connects with Outlook, Zapier, PayPal, Stripe, and Eway. Teams with complex tech stacks may need to check specific integration needs against each vendor's list.
- Can a company use both 11x and Keap together?
- Yes, the article notes that many teams run one of each platform since they are not substitutes for every job. 11x handles multi-channel outreach and engagement tracking while Keap handles contact organization, deal tracking, and revenue forecasting, so they can complement each other in the same stack.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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