11x vs Maximizer: Sales Engagement Platform vs CRM Platform Comparison
Compare 11x (sales engagement platform) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built for multi-channel outreach and engagement tracking, while Maximizer is a CRM platform built for contact management and pipeline tracking. 11x uses custom, Contact Sales pricing across three tiers, while Maximizer starts at $65/mo across five tiers. Teams coordinating outreach favor 11x; teams tracking deals favor Maximizer.
Key takeaways
- Maximizer's entry plan, Core, is priced at $65/mo, while all three of 11x's plans use custom Contact Sales pricing.
- Maximizer offers five pricing tiers (Core, Business, Business+, Enterprise, On-Premise) compared to 11x's three tiers (Growth, Pro, Enterprise).
- 11x integrates with seven listed platforms: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2.
- Maximizer integrates with fifteen listed platforms including DocuSign, Mailchimp, Microsoft Outlook, Zapier, and Shopify.
- 11x is built around two AI digital workers, Alice for outbound outreach and Julian for inbound lead qualification.
Reviewed and updated September 4, 2026
11x vs Maximizer: Sales Engagement Platform vs CRM Platform Comparison
Sales teams building an outbound stack often weigh 11x, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Maximizer, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; Maximizer is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and Maximizer lists contact management and tasks and reminders.
Maximizer publishes an entry price of $65/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Maximizer. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Core
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Maximizer offers 5 pricing tiers compared to 11x's 3, giving you more granularity as you scale.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- and 6 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by Maximizer
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Integrations listed only by 11x: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Integrations listed only by Maximizer: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Use Case Recommendations
Best Fit for 11x
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (15 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | 11x | Maximizer |
|---|---|---|
| Starting Price | Contact Sales | $65/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 12 |
| Integrations | 7 | 15 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Maximizer the customer relationship management and sales pipeline tracking side. Maximizer publishes an entry price of $65/mo, while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and Maximizer for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and Maximizer?
- 11x is a sales engagement platform focused on multi-channel outreach and engagement tracking, while Maximizer is a CRM platform focused on contact management and pipeline tracking. They cover different parts of the sales workflow, so many teams run both together rather than choosing just one.
- How much does 11x cost compared to Maximizer?
- 11x does not publish list pricing and requires contacting sales for all three of its plans: Growth, Pro, and Enterprise. Maximizer publishes entry pricing starting at $65/mo for Core, with Business at $79/mo and Business+ at $89/mo, plus Contact Sales pricing for its Enterprise and On-Premise tiers.
- Which integrations does each platform support?
- 11x integrates with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2. Maximizer integrates with a larger list including DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, and Drift.
- Who is 11x best suited for?
- 11x is best suited for enterprise buyers who prefer custom pricing and teams that need to coordinate outreach across email, phone, and social channels. It is built around two AI digital workers, Alice for outbound sequences and Julian for qualifying inbound leads.
- Can I use 11x and Maximizer together?
- Yes, the article notes that many teams run one of each since the platforms cover different parts of the workflow. 11x handles multi-channel outreach and engagement tracking, while Maximizer handles contact management, pipeline tracking, and revenue forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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