Agile CRM vs Groove by Clari: CRM Platform vs Sales Engagement Platform Comparison
Compare Agile CRM (CRM platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Agile CRM (CRM platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 2, 2026
Agile CRM vs Groove by Clari: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Agile CRM, a CRM platform for customer relationship management and sales pipeline tracking, against Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Agile CRM is a CRM platform for customer relationship management and sales pipeline tracking; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Agile CRM lists contact management and deals, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Agile CRM publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Agile CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Agile CRM is Agile CRM is customer relationship management software with sales and marketing automation for small businesses. It bundles contact management, deals and appointment scheduling with email campaigns, landing pages, telephony and a helpdesk.
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Groove
Agile CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1,000 Contacts |
| Starter | $14.99/mo | 10,000 Contacts |
| Regular | $49.99/mo | 50,000 Contacts |
| Enterprise | $79.99/mo | Unlimited Contacts |
Source: Agile CRM Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Agile CRM offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Agile CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Agile CRM Key Features
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Agile CRM
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Agile CRM Integrations
Agile CRM connects with: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Agile CRM: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Agile CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Agile CRM | Groove by Clari |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $79.99/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Agile CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Agile CRM publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Agile CRM and Groove by Clari for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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