Agile CRM vs Groove by Clari: CRM Platform vs Sales Engagement Platform Comparison
Compare Agile CRM (CRM platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM and Groove by Clari serve different functions, so they are not direct competitors: Agile CRM is a CRM platform for contact management and pipeline tracking, with plans starting free, while Groove by Clari is a Salesforce-native sales engagement platform with custom pricing for multi-channel outreach and engagement tracking. Many teams use both together.
Key takeaways
- Agile CRM offers a free plan for 1,000 contacts and paid tiers at $14.99, $49.99, and $79.99 per month for up to unlimited contacts.
- Groove by Clari uses custom, contact sales pricing with only one listed plan.
- Agile CRM offers 4 pricing tiers compared to Groove by Clari's 1 tier.
- Groove by Clari is described as a Salesforce-native platform, now part of Clari, that automates email sequences, logging, and analytics.
- Agile CRM integrates with tools like Google Apps, Zapier, Twilio, Stripe, and Shopify, while Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, and LinkedIn Sales Navigator.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Agile CRM, a CRM platform for customer relationship management and sales pipeline tracking, against Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Agile CRM is a CRM platform for customer relationship management and sales pipeline tracking; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Agile CRM lists contact management and deals, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Agile CRM publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Agile CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Agile CRM is Agile CRM is customer relationship management software with sales and marketing automation for small businesses. It bundles contact management, deals and appointment scheduling with email campaigns, landing pages, telephony and a helpdesk.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Groove
Agile CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1,000 Contacts |
| Starter | $14.99/mo | 10,000 Contacts |
| Regular | $49.99/mo | 50,000 Contacts |
| Enterprise | $79.99/mo | Unlimited Contacts |
Source: Agile CRM Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Agile CRM offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Agile CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Agile CRM Key Features
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Agile CRM
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Agile CRM Integrations
Agile CRM connects with: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Agile CRM: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Agile CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Agile CRM | Groove by Clari |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $79.99/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Agile CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Agile CRM publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Agile CRM for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Agile CRM and Groove by Clari?
- Agile CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while Groove by Clari is a sales engagement platform built for multi-channel sales outreach and engagement tracking. They cover different parts of the sales workflow rather than competing directly.
- How much does Agile CRM cost compared to Groove by Clari?
- Agile CRM publishes an entry price of $0 per month with paid tiers at $14.99, $49.99, and $79.99 per month depending on contact volume. Groove by Clari uses custom pricing with no published rate, so the two cannot be compared on list price.
- Does Groove by Clari integrate with Salesforce?
- Yes, Groove by Clari is described as a Salesforce-native sales engagement platform that features deep Salesforce integration and auto-logs all activities directly to Salesforce. It also integrates with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Can you use Agile CRM and Groove by Clari together?
- Yes, the article notes that many teams run one of each since Agile CRM handles contact organization, deal tracking, and revenue forecasting, while Groove by Clari coordinates outreach across email, phone, and social channels.
- Does Agile CRM have a free plan?
- Yes, Agile CRM includes a free tier that supports 1,000 contacts, letting teams test the platform before committing financially. Groove by Clari does not list a free tier and instead requires contacting sales for pricing.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Kommo vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Dripify vs Membrain: Sales Engagement Platform vs CRM Platform Comparison
Compare Dripify (sales engagement platform) and Membrain (CRM platform). See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs Copper: CRM Platform Comparison
Compare Agile CRM and Copper side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs Capsule CRM: CRM Platform Comparison
Compare Agile CRM and Capsule CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Groove by Clari vs mailfloss: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and mailfloss (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.