Apollo.io vs Twenty: Sales Engagement Platform vs CRM Platform Comparison
Compare Apollo.io (sales engagement platform) and Twenty (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Apollo.io (sales engagement platform) and Twenty (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Apollo.io vs Twenty: Sales Engagement Platform vs CRM Platform Comparison
Apollo.io is a sales engagement platform; Twenty is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Apollo.io is a sales engagement platform for multi-channel sales outreach and engagement tracking; Twenty is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), and Twenty lists full customization and ai agents with custom skills.
Apollo.io offers a lower entry point at $0/mo compared to Twenty at $9/mo.
If your priority is coordinating outreach across email, phone, and social channels, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Twenty. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Twenty is Twenty is an open source CRM with full customization, AI agents with custom skills, workflows and email and calendar sync, offered as a hosted product priced per user per month. An Enterprise tier is quoted per year.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Pro
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Twenty Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pro | $9/mo |
| Organization | $19/mo |
| Enterprise | Contact Sales |
Source: Twenty Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $9/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io offers 4 pricing tiers compared to Twenty's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Full customization
- AI agents with custom skills
- Workflows
- Emails and calendar sync
- Folder and label import
- Email sharing
- and 2 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Twenty Key Features
- Full customization
- AI agents with custom skills
- Workflows
- Emails and calendar sync
- Folder and label import
- Email sharing
- Two-factor authentication
- User roles and field-level permissions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Twenty
- Full customization
- AI agents with custom skills
- Workflows
- Emails and calendar sync
- Folder and label import
- Email sharing
- Two-factor authentication
- User roles and field-level permissions
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Twenty Integrations
Twenty connects with: .
Integrations listed only by Apollo.io: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Twenty
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Apollo.io | Twenty |
|---|---|---|
| Starting Price | Free | $9/mo |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 0 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Twenty the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Twenty starts at $9/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Twenty for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Daylite vs Unify: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and Unify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Daylite vs Dripify: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and Dripify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Daylite vs Enginy: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and Enginy (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Daylite vs Expandi: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and Expandi (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Daylite vs FunnelFLARE: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and FunnelFLARE (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Daylite vs GetSales.io: CRM Platform vs Sales Engagement Platform Comparison
Compare Daylite (CRM platform) and GetSales.io (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.