Apollo.io vs Woodpecker: Cross-Category Comparison

Woodpecker's pricing page is a calculator rather than a plan ladder. Pick a contacted-prospect volume and the page derives the rest: it multiplies that figure by sixteen to set the monthly email ceiling, and quotes $7.00 per 100 contacted prospects at the entry volume of 500, or $35 a month.

Apollo prices the opposite way: per seat, from $49 a month billed annually. Compared per seat, Woodpecker has no seat price at all, because team members are unlimited and free, and its cost follows the prospects you contact. One page charges for reach, the other for people and research.

What Woodpecker costs per seat compared to Apollo

Woodpecker has no per-seat price: its pricing page lists unlimited team members for free, and the bill follows contacted prospects, $35 a month for 500 or $67 for 2,000 on monthly billing. Apollo charges per seat, $49 a month billed annually on Basic or $65 monthly. So Woodpecker's cost per seat falls as the team grows, while Apollo's stays fixed.

Here is illustrative arithmetic, invented as a worked example, for a team contacting 2,000 prospects a month on monthly billing. Woodpecker costs $67 whatever the headcount, so it works out at about $22 a seat for three people and $13.40 a seat for five. Apollo Basic costs $65 for one seat, $195 for three and $325 for five. The comparison is not like for like: each Apollo seat also carries its own data credits, 2,500 a month on monthly billing, while Woodpecker's 2,000 level includes 200 Lead Finder credits for the whole account.

The Two Meters Side By Side

Apollo's own plan cards list a Deliverability Suite and email warmup from Basic up, unlimited sequences on every paid tier, domain and mailbox purchasing, and unlimited Gmail and Microsoft mailboxes from Professional. So Apollo's own cards already carry the sending side of a cold outbound run, not only the research side.

Woodpecker includes 2 free email warm-ups at the entry volume of 500 prospects and sells more as an add-on, and it lists unlimited catch-all email verification for free rather than charging for verification separately.

Pricing Comparison

Apollo.io Pricing

Apollo's pricing page loads on annual billing, which it labels as saving 24%, and renders each paid figure as the per seat per month rate. Switching the toggle to monthly billing shows $65, $99 and $149, with Organization marked annual only and credits granted monthly instead: 2,500, 4,000 and 6,000 per seat.

Source: Apollo.io Pricing

Woodpecker Pricing

Woodpecker's pricing page is a calculator rather than a plan ladder. You pick a contacted-prospect volume and the page derives everything else from it: the monthly email ceiling is sixteen times the prospect figure, and the warm-ups and Lead Finder credits step up with it. The rate per 100 falls as the volume rises, which the page labels as saving 52% at 2,000 prospects and 73% at 10,000, and annual billing is labelled as saving 33%. Its FAQ counts a prospect once per campaign, so the same prospect in 5 campaigns counts as 5, and when the limit is reached the campaign stops sending to new prospects until you upgrade or the limit renews. The page serves pounds to this region; switched to US dollars it shows the prices used here. Trials run 14 days or 100 cold emails, whichever comes first.

Prospects a month	Monthly / annual	Emails a month	Warm-ups
500	$35 / $24	8,000	2
2,000	$67 / $45	32,000	6
10,000	$188 / $126	160,000	20

Per 100 prospects on monthly billing: $7.00, $3.35 and $1.88. Team members and email accounts are unlimited at every level.

Source: Woodpecker Pricing

Pricing Context

These two pages do not price the same unit, so a headline comparison between them says very little. Read the meter first: one of these vendors bills for seats and research, the other for reach and sending identity. A stack that adds a rep and a stack that adds a domain will move in completely different directions on the same two invoices.

What A Two-Tool Stack Costs

Here is illustrative arithmetic, invented as a worked example rather than taken from any client, for a two person team running one wave of about 2,000 prospects a month.

Apollo.io on its Basic tier is $49 per seat per month billed annually, so 2 seats across twelve months comes to $1,176.

Woodpecker's calculator prices 2,000 contacted prospects a month at $45 a month billed annually, or $540 across twelve months, and at $67 on monthly billing, $804 a year.

Together that is $1,716 a year on annual billing before anyone has sent a single email, or $2,364 with both on monthly billing, where Apollo Basic is $65 a seat and 2 seats come to $1,560. The two lines move for different reasons: one grows when the team grows, the other when the volume does.

Feature Highlights

What Apollo's Plan Cards List

Apollo's pricing page lists AI research and AI lead scoring, unlimited sequences from Basic with A/Z testing from Professional, the Deliverability Suite and email warmup, domain and mailbox purchasing, a US dialer that draws on credits, call recording with AI call insights from Professional, intent topics, job change enrichment and website visitor identification.

What Woodpecker's Pricing Page Lists

Woodpecker's pricing page lists free warm-up, inbox rotation, a centralized inbox, a deliverability monitor, adaptive sending and email service provider matching, a domain audit for SPF and DKIM, condition-based campaigns, A/B tests of up to 5 versions, AI interest level detection, manual call, SMS and LinkedIn tasks, email, LinkedIn and call sequences, and an AI email writer. LinkedIn outreach, extra warm-ups, extra Lead Finder credits, domains and mailboxes, integrations and an agency panel are sold as add-ons.

Where The Two Actually Overlap

Both list sequences, warmup, verification and some contact data. Woodpecker includes 2 free warm-ups and 100 Lead Finder credits at the entry volume, lists catch-all verification and team members as free, and counts a prospect once per campaign. Apollo lists 240M contacts and 30M companies, a dialer that draws on credits, intent topics and AI call insights. Apollo's warmup sits inside the plan; Woodpecker's is an allowance with a paid add-on above it.

A feature list is a record of what a vendor chose to publish, so the right reading is that one page lists a capability and the other does not. It never supports a claim that only one of them can do the job.

Do You Need Both, And In Which Order

A team whose costs should track list size rather than headcount is buying Woodpecker. A team that does not yet know who to contact is buying Apollo, and a calculator priced on contacted prospects will not help until it does.

The cheapest way to answer that for a specific programme is to write down what stopped the last wave. A wave that stalled because nobody knew who to contact has a data problem. A wave that stalled because the mail landed in spam has an infrastructure problem. A wave that ran fine and produced replies nobody worked has neither, and buying a third tool will not fix it.

Integration Ecosystem

Apollo.io Integrations

Apollo's pricing page names CRM integrations with Salesforce, HubSpot and Pipedrive, an Outreach and Salesloft integration, SendGrid and Mailgun, Gmail and Microsoft email on Free and all email providers on paid plans, and LLM integrations over MCP.

Woodpecker Integrations

Woodpecker's pricing page sells integrations as an add-on and lists Pipedrive and HubSpot two-way sync, Zapier, Zoho, Calendly, Google Sheets, Clay, Claude, Hunter, an API, webhooks, an MCP server and a CLI. It does not list Salesforce.

Shared Integrations

Both pricing pages name HubSpot and Pipedrive, and both list MCP, so either tool can write to the same CRM record. On Woodpecker that connection is part of the paid integrations add-on.

When to Choose Apollo.io

• The team does not yet know who to contact: Apollo's credits buy contact data from 240M contacts
• You want a dialer, call recording and intent topics in the same seat
• Headcount is stable and the sending volume is not
• You want to start free: Apollo's Free plan is $0 with 2 sequences

When to Choose Woodpecker

Pick by the meter that matches what grows in your programme. If the team is growing, Woodpecker's free team members keep the bill flat while Apollo adds a seat price each time. If the number of people contacted each month is growing, Woodpecker's total rises with it while its rate per 100 falls. If the problem is not knowing who to contact, Apollo's per-seat credits buy the contact data.

• Costs should track the prospects you contact, not the headcount: Woodpecker bills per contacted prospect
• Many senders need to share one account: team members and email accounts are unlimited and free
• You want warm-up and catch-all verification included, with more warm-ups as an add-on
• You want a trial before paying: 14 days or 100 cold emails, whichever comes first

Using Both Together

Both together prices cleanly, which is unusual: Apollo's line is flat per seat and Woodpecker's moves with the wave. Model a heavy month and a light month before committing, because only one of the two lines moves.

House practice makes that manageable rather than theoretical. RevenueFlow runs one message per campaign, with no thread replies and no bump sequences behind it, so a prospect who appears in two systems receives at most one message from each rather than two escalating threads from both. The suppression list sits above the tools and is loaded into each of them before anything sends.

HubSpot and Pipedrive appear on both pricing pages' integration lists, and those shared connectors are where a duplicate is easiest to catch, because both systems can write to the same CRM record.

Rollout Notes

Before the first wave goes out, in this order:

1. Name the system that owns the contacted-already list.
2. Load suppression into both tools before either sends.
3. Send one message per campaign, with no bump step behind it.
4. Check the sending mailboxes are warmed and authenticated.
5. Agree in writing what counts as a qualified meeting.
6. Point replies at one inbox a person actually reads.

Switching between these two is mostly a data exercise. Export the contacted list from the outgoing tool before the licence lapses, because a suppression list you cannot reconstruct is the expensive part of a migration. Re-authenticate the sending mailboxes in the new system rather than assuming the connection carries over, and give any newly connected mailbox a warming period before it carries real volume. Meetings are qualified against criteria agreed in writing before launch, and that definition should survive the tooling change unchanged.

Related Reading

• Best Apollo.io Alternatives in 2026
• Best Woodpecker Alternatives in 2026
• Apollo.io vs Outreach: Sales Engagement Platform Comparison
• Apollo.io vs Salesloft: Sales Engagement Platform Comparison
• Instantly vs Woodpecker: Cold Email Platform Comparison

If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.