Apollo.io vs Salesloft: Sales Engagement Platform Comparison
Compare Apollo.io and Salesloft side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Apollo.io costs $0-119/month and includes a 275M+ contact database with multi-channel sequences, making it ideal for budget-conscious teams. Salesloft uses custom pricing starting around $999/month and focuses on cadence automation with conversation intelligence and revenue forecasting, better suited for enterprise revenue teams needing advanced analytics and coaching tools.
Key takeaways
- Apollo.io offers 4 pricing tiers starting at free with a 275M+ contact database, while Salesloft requires custom pricing starting around $999/month.
- Apollo.io provides 5,000-15,000 contact credits monthly across paid plans with unlimited email sending under fair use.
- Both platforms integrate with Salesforce, HubSpot, Gmail, Microsoft Outlook, and Slack as core CRM and communication tools.
- Apollo.io includes 12 integrations with exclusive access to Pipedrive, Zapier, and Webhooks API.
- Salesloft offers conversation intelligence with AI call summaries and revenue forecasting on its Premier tier.
Reviewed and updated February 6, 2026
Apollo.io vs Salesloft: Sales Engagement Platform Comparison
Apollo.io and Salesloft compete head-to-head in the multi-channel sales outreach and engagement tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
Apollo.io stands out with b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin). Salesloft differentiates itself through cadence automation (email, phone, social touches) and conversation intelligence with ai call summaries.
Apollo.io offers a lower entry point at $0/mo compared to Salesloft at $999/mo.
If your priority is coordinating outreach across email, phone, and social channels, both tools can deliver. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Salesloft is AI-powered revenue workflow platform offering cadence automation, conversation intelligence, deal management, and forecasting to help sales teams drive predictable revenue.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 100 credits/mo | Unlimited (fair use) |
| Basic | $49/mo | 5,000 credits/mo | Unlimited |
| Professional | $79/mo | 10,000 credits/mo | Unlimited |
| Organization | $119/mo | 15,000 credits/mo | Unlimited |
Source: Apollo.io Pricing
Salesloft Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Advanced | Contact Sales |
| Premier | Contact Sales |
Source: Salesloft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Apollo.io offers 4 pricing tiers compared to Salesloft's 2, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Salesloft Key Features
- Cadence automation (email, phone, social touches)
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting (Premier)
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
Unique to Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Unique to Salesloft
- Cadence automation (email, phone, social touches)
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting (Premier)
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Salesloft Integrations
Salesloft connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Gmail, Microsoft Outlook, Slack.
Apollo.io exclusively offers: Pipedrive, LinkedIn, Zapier, Sendgrid, Outreach, Salesloft, Webhooks API.
Salesloft exclusively offers: Microsoft Dynamics 365, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Highspot, Seismic.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Salesloft
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Apollo.io | Salesloft |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 12 | 12 |
| Founded | 2015 | 2011 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Salesloft both serve the multi-channel sales outreach and engagement tracking market well. Apollo.io offers a more accessible entry point, while Salesloft starts at $999/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Related Reading
- Best Apollo.io Alternatives in 2026
- Best Salesloft Alternatives in 2026
- Apollo.io vs Outreach: Sales Engagement Platform Comparison
- Apollo.io vs Gong: Sales Engagement Platform Comparison
- Outreach vs Salesloft: Sales Engagement Platform Comparison
Pricing and features verified as of February 2026. Visit Apollo.io and Salesloft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Salesloft?
- Apollo.io is an all-in-one sales intelligence platform that combines a 275M+ contact database with engagement tools, while Salesloft is an AI-powered revenue workflow platform focused on cadence automation and conversation intelligence. Apollo.io offers lower-cost access starting at free, whereas Salesloft targets enterprise teams with custom pricing starting around $999/month and includes advanced forecasting and coaching features.
- How much does Apollo.io cost compared to Salesloft?
- Apollo.io offers transparent tiered pricing from free to $119/month with 100-15,000 contact credits per month. Salesloft uses custom contact-based pricing starting around $999/month with no published tier details. Apollo.io provides 4 pricing tiers giving more scaling options, while Salesloft offers 2 enterprise-focused plans requiring sales consultation.
- Which platform is better for small teams on a budget?
- Apollo.io is better for budget-conscious teams, offering a free tier with 100 monthly credits and unlimited email sending under fair use. Paid plans start at $49/month, providing accessible multi-channel sequences and database access. Salesloft targets enterprise buyers with custom pricing starting around $999/month, making it prohibitively expensive for small teams or startups.
- What integrations do Apollo.io and Salesloft both support?
- Both platforms integrate with Salesforce, HubSpot, Gmail, Microsoft Outlook, and Slack as core shared integrations. Apollo.io exclusively offers Pipedrive, LinkedIn, Zapier, Sendgrid, Outreach, Salesloft, and Webhooks API. Salesloft exclusively provides Microsoft Dynamics 365, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Highspot, and Seismic integrations.
- Does Apollo.io include conversation intelligence like Salesloft?
- Apollo.io includes conversation intelligence starting on its Professional tier at $79/month, while Salesloft offers conversation intelligence with AI call summaries across its plans. Salesloft differentiates with more advanced coaching features, rep scorecards, and AI-driven revenue forecasting on its Premier tier, making it stronger for enterprise teams focused on call analytics and team performance management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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