Apollo.io vs Groove by Clari: Cross-Category Comparison
Compare Apollo.io (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. Understand how these tools fit different stages of your sales workflow.
Apollo.io and Groove by Clari serve different workflow stages and are complementary rather than competitive. Apollo.io is a data enrichment tool providing 210M+ B2B contacts for lead sourcing, starting at free with paid plans from $49/month. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach orchestration with custom enterprise pricing. Most teams use both together, connecting through Salesforce integration.
Key takeaways
- Apollo.io offers a database of over 210 million B2B contacts and 30 million companies with pricing starting at free and paid plans beginning at $49 per month.
- Groove by Clari operates as a Salesforce-native platform with no data sync required, automatically logging all sales activities directly into Salesforce.
- Both tools share Salesforce as a common integration point, allowing them to work together in a connected sales technology stack.
- The two platforms have minimal feature overlap because they address different workflow stages: Apollo handles lead sourcing and data enrichment while Groove manages outreach orchestration.
- Apollo.io provides real-time form enrichment and anonymous visitor identification as part of its data enrichment capabilities.
Reviewed and updated February 6, 2026
Apollo.io vs Groove by Clari: Cross-Category Comparison
Teams building a B2B sales stack often face a choice between investing in B2B lead data and contact enrichment (Apollo.io) or multi-channel sales outreach (Groove by Clari). This comparison helps you understand what each tool does, where they overlap, and how they fit into your workflow.
Why Compare These Two Tools?
Data enrichment tools provide the contact data that sales engagement platforms use for outreach sequences. The question for buyers is often whether an all-in-one platform that includes data can replace a dedicated enrichment tool.
Apollo.io is a data enrichment tool focused on B2B lead data and contact enrichment. All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Groove by Clari is a sales engagement platform focused on multi-channel sales outreach. Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Where Each Tool Fits in Your Workflow
| Aspect | Apollo.io | Groove by Clari |
|---|---|---|
| Category | Data Enrichment Tool | Sales Engagement Platform |
| Workflow Stage | Lead sourcing and data | Outreach orchestration |
| Primary Focus | B2B lead data and contact enrichment | Multi-channel sales outreach |
| Starting Price | Free | Contact Sales |
| Features Listed | 10 | 10 |
| Integrations | 7 | 9 |
Pricing Comparison
Apollo.io Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 10,000 credits/month | Basic sequences |
| Basic | $49/mo | Not specified | Full sequences |
| Professional | $99/mo | Not specified | Full sequences |
| Enterprise | Contact Sales | Custom | Custom |
Source: Apollo.io Pricing
Groove by Clari Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Pricing Context
These tools serve different purposes, so a direct price comparison requires context. Pricing varies by plan. Contact each vendor for quotes based on your specific needs.
Feature Highlights
Apollo.io Key Capabilities (Data Enrichment Tool)
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Groove by Clari Key Capabilities (Sales Engagement Platform)
- Salesforce-native architecture (no data sync needed)
- Multi-channel engagement flows (email, phone, LinkedIn)
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Feature Overlap
These tools have minimal feature overlap, which makes sense given their different categories. They are more complementary than competitive.
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce. This shared ecosystem means they can work together in your tech stack.
When to Choose Apollo.io
- Your biggest gap is in lead sourcing and data
- You already have a solid sales engagement platform and need specialized B2B lead data and contact enrichment capabilities
- You want an affordable entry point ($0/mo)
- Your team's primary bottleneck is B2B lead data and contact enrichment
When to Choose Groove by Clari
- Your biggest gap is in outreach orchestration
- You already have a data enrichment tool and need better multi-channel sales outreach
- You need enterprise-grade multi-channel sales outreach features
- Your team's primary bottleneck is multi-channel sales outreach
Using Both Together
Many sales teams use both a data enrichment tool and a sales engagement platform as part of their complete workflow. Apollo.io handles lead sourcing and data while Groove by Clari covers outreach orchestration.
Since both tools integrate with Salesforce, connecting them in your workflow is straightforward.
Decision Framework
- Map your workflow gaps. Which stage needs the most improvement: lead sourcing and data or outreach orchestration?
- Check your existing stack. Do you already have a tool covering one of these categories?
- Consider your budget. Can you invest in both, or do you need to prioritize one?
- Trial both. Sign up for free trials to evaluate each tool in your actual workflow.
- Measure ROI separately. Track the impact of each tool on its specific workflow stage.
Related Reading
- Best Apollo.io Alternatives in 2026
- Best Groove by Clari Alternatives in 2026
- Apollo.io vs ZoomInfo: Which B2B Data Platform Should You Choose?
- Apollo vs Clay: Choosing the Right Data Enrichment Tool for B2B Sales
- Groove by Clari vs Outreach: Sales Engagement Platform Comparison
Pricing and features verified as of February 2026. Visit Apollo.io and Groove by Clari for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Groove by Clari?
- Apollo.io is a data enrichment tool focused on B2B lead sourcing with a database of 210M+ contacts, while Groove by Clari is a sales engagement platform focused on multi-channel outreach orchestration. They serve different workflow stages: Apollo provides the contact data that platforms like Groove use for outreach sequences. The tools are complementary rather than competitive, with many sales teams using both together.
- How much does Apollo.io cost compared to Groove by Clari?
- Apollo.io offers a free plan with 10,000 credits per month, plus paid plans starting at $49/month for Basic and $99/month for Professional. Groove by Clari uses custom enterprise pricing and requires contacting their sales team for a quote. Because these tools serve different purposes in the sales workflow, direct price comparison requires understanding your specific needs for data enrichment versus sales engagement.
- Can I use Apollo.io and Groove by Clari together?
- Yes, many sales teams use both tools as part of their complete workflow. Apollo.io handles lead sourcing and contact data enrichment, while Groove by Clari manages outreach orchestration. Both tools integrate with Salesforce, making it straightforward to connect them in your workflow. This combination allows you to source contacts through Apollo and execute multi-channel sequences through Groove.
- Which tool should I choose if I can only afford one?
- Choose based on your biggest workflow gap. Select Apollo.io if your primary bottleneck is lead sourcing and contact data, especially if you need an affordable entry point starting at free. Choose Groove by Clari if your main challenge is outreach orchestration and you already have a data source. Map your workflow gaps first, check what tools you already have, and trial both to evaluate their impact on your specific workflow stage.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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