Capsule CRM vs HubSpot CRM: CRM Platform Comparison
Compare Capsule CRM and HubSpot CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Capsule CRM and HubSpot CRM both start free and target contact and deal management, but they differ in structure. Capsule offers custom fields, multiple sales pipelines, and project boards with 5 pricing tiers, while HubSpot offers email tracking, live chat, and sales automation across 4 tiers up to $150/mo, making the choice depend on budget, team size, and feature fit.
Key takeaways
- Both Capsule CRM and HubSpot CRM offer free plans starting at $0/mo.
- Capsule CRM's free tier supports 250 contacts and a maximum of 2 users, while paid tiers scale from 30,000 to 120,000 contacts.
- HubSpot CRM's paid Sales Hub tiers are priced at $20/mo for Starter, $100/mo for Professional, and $150/mo for Enterprise.
- Capsule CRM offers 5 pricing tiers compared to HubSpot CRM's 4, giving more granularity as usage scales.
- Capsule CRM lists 10 integrations including Mailchimp and Xero, while HubSpot CRM lists integrations such as Salesforce, Slack, and Shopify, with Gmail and Zapier shared by both.
Reviewed and updated September 2, 2026
Capsule CRM vs HubSpot CRM: CRM Platform Comparison
Finding the right CRM platform can directly impact your revenue pipeline. Capsule CRM and HubSpot CRM both aim to solve the same core problem (organizing contacts, tracking deals, and forecasting revenue), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Capsule CRM lists contact management with custom fields and multiple sales pipelines, while HubSpot CRM lists contact and company management and deal pipeline and tracking. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Capsule CRM is Capsule is a CRM for managing contacts, sales pipelines and client delivery in one place. It pairs contact and opportunity management with kanban-style project boards, workflow automations and AI features for pipeline building and meeting prep.
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Capsule CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts; maximum 2 users |
| Starter | Contact Sales | 30,000 Contacts |
| Growth | Contact Sales | 60,000 Contacts |
| Advanced | Contact Sales | 120,000 Contacts |
| Ultimate | Contact Sales | - |
Source: Capsule CRM Pricing
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Capsule CRM offers 5 pricing tiers compared to HubSpot CRM's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- and 2 more listed below
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
Capsule CRM Key Features
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Capsule CRM
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Integration Ecosystem
Capsule CRM Integrations
Capsule CRM connects with: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by Capsule CRM: Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Make, Transpond.
Integrations listed only by HubSpot CRM: Microsoft Outlook, Slack, Salesforce, Shopify, WordPress, Zoom.
Use Case Recommendations
Best Fit for Capsule CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Capsule CRM | HubSpot CRM |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | $150/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
| Founded | N/A | 2006 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Capsule CRM and HubSpot CRM both serve the customer relationship management and sales pipeline tracking market. Capsule CRM offers a more accessible entry point, while HubSpot CRM starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Capsule CRM and HubSpot CRM for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Capsule CRM or HubSpot CRM?
- Both platforms start at the same $0/mo price point on their free tiers. Beyond that, Capsule CRM's paid plans require contacting sales for pricing, while HubSpot CRM's paid Sales Hub tiers are listed at $20/mo, $100/mo, and $150/mo, so the cheaper option depends on your specific needs and negotiated pricing.
- What features does Capsule CRM have that HubSpot CRM doesn't?
- Capsule CRM lists features such as contact management with custom fields, multiple sales pipelines, custom sales milestones, workflow automations, advanced sales reporting, reporting dashboards, project management with kanban-style boards, and an AI pipeline generator that are not listed by HubSpot CRM under the same wording.
- What features does HubSpot CRM have that Capsule CRM doesn't?
- HubSpot CRM lists features such as contact and company management, deal pipeline and tracking, email tracking and notifications, meeting scheduling, live chat and chatbot builder, sales automation and sequences, customizable reporting dashboards, and document tracking and e-signatures that are not listed by Capsule CRM under the same wording.
- Which integrations do Capsule CRM and HubSpot CRM share?
- Capsule CRM and HubSpot CRM both integrate with Gmail and Zapier. Beyond those shared tools, Capsule CRM adds integrations like Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Make, and Transpond, while HubSpot CRM adds Microsoft Outlook, Slack, Salesforce, Shopify, WordPress, and Zoom.
- Who should choose Capsule CRM versus HubSpot CRM?
- Capsule CRM fits budget-conscious teams, organizations with complex tech stacks needing broad integration support, teams wanting to start free and scale, and enterprise buyers who prefer custom pricing. HubSpot CRM fits budget-conscious teams, teams wanting to start free and scale, sales teams tracking deals from first touch to close, and managers needing pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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