Groove by Clari vs Monday CRM: Cross-Category Comparison
Compare Groove by Clari (sales engagement platform) and Monday CRM (crm platform) side by side. Understand how these tools fit different stages of your sales workflow.
Groove by Clari is a Salesforce-native sales engagement platform specializing in multi-channel outreach orchestration with automated email sequences and activity logging. Monday CRM is a flexible CRM platform focused on pipeline and deal tracking with customizable boards and workflows. These tools serve complementary rather than competing purposes: Groove handles the outreach phase while Monday CRM manages the broader customer lifecycle, making them often used together in complete sales workflows.
Key takeaways
- Groove by Clari operates as a Salesforce-native platform with no data sync required, automatically logging all sales activities directly into Salesforce.
- Monday CRM offers transparent pricing starting at $12 per month for the Basic plan, while Groove by Clari requires contacting sales for pricing information.
- Both tools share integrations with Gmail, Microsoft Outlook, Zoom, and Slack, enabling them to work together in a unified tech stack.
- The tools have minimal feature overlap because they target different workflow stages—Groove focuses on outreach orchestration while Monday CRM handles pipeline and deal tracking.
- Many sales teams deploy both tools simultaneously, using Groove for multi-channel engagement and Monday CRM for customer relationship management and deal progression.
Reviewed and updated February 6, 2026
Groove by Clari vs Monday CRM: Cross-Category Comparison
Groove by Clari and Monday CRM serve different parts of the sales workflow: Groove by Clari focuses on outreach orchestration, while Monday CRM handles pipeline and deal tracking. Despite their different categories, teams frequently compare them when deciding how to structure their sales tool stack.
Why Compare These Two Tools?
CRMs track the entire customer lifecycle and deal pipeline, while sales engagement platforms focus on the outreach phase. Many teams debate whether to invest in a CRM with built-in engagement features or use separate best-of-breed tools.
Groove by Clari is a sales engagement platform focused on multi-channel sales outreach. Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Monday CRM is a crm platform focused on customer relationship management. A flexible CRM built on the monday.com Work OS platform, offering highly customizable pipelines, automations, and dashboards. Ideal for teams that want a CRM tightly integrated with project management and collaboration workflows, with a visual and intuitive interface.
Where Each Tool Fits in Your Workflow
| Aspect | Groove by Clari | Monday CRM |
|---|---|---|
| Category | Sales Engagement Platform | CRM Platform |
| Workflow Stage | Outreach orchestration | Pipeline and deal tracking |
| Primary Focus | Multi-channel sales outreach | Customer relationship management |
| Starting Price | Contact Sales | $12/mo |
| Features Listed | 10 | 8 |
| Integrations | 9 | 8 |
Pricing Comparison
Groove by Clari Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Monday CRM Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Basic | $12/mo |
| Standard | $17/mo |
| Pro | $28/mo |
| Enterprise | Contact Sales |
Source: Monday CRM Pricing
Pricing Context
These tools serve different purposes, so a direct price comparison requires context. Pricing varies by plan. Contact each vendor for quotes based on your specific needs.
Feature Highlights
Groove by Clari Key Capabilities (Sales Engagement Platform)
- Salesforce-native architecture (no data sync needed)
- Multi-channel engagement flows (email, phone, LinkedIn)
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Monday CRM Key Capabilities (CRM Platform)
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- Document management
- Integrated project management capabilities
Feature Overlap
These tools have minimal feature overlap, which makes sense given their different categories. They are more complementary than competitive.
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Monday CRM Integrations
Monday CRM connects with: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign.
Shared Integrations
Both tools integrate with: Gmail, Microsoft Outlook, Zoom, Slack. This shared ecosystem means they can work together in your tech stack.
When to Choose Groove by Clari
- Your biggest gap is in outreach orchestration
- You already have a solid crm platform and need specialized multi-channel sales outreach capabilities
- You need enterprise-grade multi-channel sales outreach features
- Your team's primary bottleneck is multi-channel sales outreach
When to Choose Monday CRM
- Your biggest gap is in pipeline and deal tracking
- You already have a sales engagement platform and need better customer relationship management
- You want an affordable entry point ($12/mo)
- Your team's primary bottleneck is customer relationship management
Using Both Together
Many sales teams use both a sales engagement platform and a crm platform as part of their complete workflow. Groove by Clari handles outreach orchestration while Monday CRM covers pipeline and deal tracking.
Since both tools integrate with Gmail, Microsoft Outlook, Zoom, connecting them in your workflow is straightforward.
Decision Framework
- Map your workflow gaps. Which stage needs the most improvement: outreach orchestration or pipeline and deal tracking?
- Check your existing stack. Do you already have a tool covering one of these categories?
- Consider your budget. Can you invest in both, or do you need to prioritize one?
- Trial both. Sign up for free trials to evaluate each tool in your actual workflow.
- Measure ROI separately. Track the impact of each tool on its specific workflow stage.
Related Reading
- Best Groove by Clari Alternatives in 2026
- Best Monday CRM Alternatives in 2026
- Groove by Clari vs Outreach: Sales Engagement Platform Comparison
- Groove by Clari vs Salesloft: Sales Engagement Platform Comparison
- Monday CRM vs Salesforce: CRM Platform Comparison
Pricing and features verified as of February 2026. Visit Groove by Clari and Monday CRM for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Monday CRM?
- Groove by Clari is a sales engagement platform focused on outreach orchestration, including multi-channel sequences and activity logging. Monday CRM is a customer relationship management platform focused on pipeline and deal tracking with customizable boards. They serve different stages of the sales workflow—Groove handles the outreach phase while Monday CRM manages the entire customer lifecycle and deal progression.
- Can I use Groove by Clari and Monday CRM together?
- Yes, many sales teams use both tools as part of their complete workflow. Groove by Clari handles outreach orchestration while Monday CRM covers pipeline and deal tracking. Since both integrate with Gmail, Microsoft Outlook, Zoom, and Slack, connecting them in your workflow is straightforward. They are complementary rather than competitive tools.
- How much does Monday CRM cost compared to Groove by Clari?
- Monday CRM offers transparent pricing starting at $12 per month for the Basic plan, with Standard at $17 per month, Pro at $28 per month, and Enterprise requiring contact with sales. Groove by Clari requires contacting sales for all pricing information. Direct price comparison requires context since these tools serve different purposes in the sales workflow.
- Which tool should I choose if I already have a CRM?
- If you already have a solid CRM platform and your biggest gap is in outreach orchestration, choose Groove by Clari. It provides enterprise-grade multi-channel sales outreach capabilities including email sequences, phone dialer, and LinkedIn engagement, all while keeping activity data synced with your existing CRM. Groove is particularly strong for teams using Salesforce due to its native architecture.
- Does Groove by Clari work without Salesforce?
- Groove by Clari is built as a Salesforce-native sales engagement platform, meaning its architecture is designed to work natively within Salesforce with no data sync needed. The article emphasizes its Salesforce-native capabilities as a core feature, including auto-logging of all activities directly to Salesforce. Teams not using Salesforce would need to consider whether this tight integration aligns with their existing tech stack.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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