HubSpot CRM vs JustCall: CRM Platform vs Sales Engagement Platform Comparison
Compare HubSpot CRM (CRM platform) and JustCall (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking, priced from $0/mo. JustCall is a sales engagement platform for multi-channel sales outreach and engagement tracking, priced from $29/mo. Teams choosing one over the other should match the tool to the workflow side they are buying for, and many teams run both together.
Key takeaways
- HubSpot CRM offers a free entry plan, while JustCall's entry plan, Team, costs $29/mo.
- HubSpot CRM lists four pricing tiers: Free, Sales Hub Starter at $20/mo, Sales Hub Professional at $100/mo, and Sales Hub Enterprise at $150/mo.
- JustCall lists five pricing tiers: Team, Pro, Pro Plus, Business, and SalesPro, with Business and SalesPro requiring contact with sales for pricing.
- HubSpot CRM lists features such as contact and company management, deal pipeline and tracking, and document tracking with e-signatures.
- JustCall lists features such as sales dialer, SMS workflows, WhatsApp inbox, sentiment analysis, and AI call scoring.
Reviewed and updated September 4, 2026
HubSpot CRM vs JustCall: CRM Platform vs Sales Engagement Platform Comparison
HubSpot CRM is a CRM platform; JustCall is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; JustCall is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and JustCall lists sales dialer and sms workflows.
HubSpot CRM offers a lower entry point at $0/mo compared to JustCall at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is JustCall. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
JustCall is AI communication platform for sales and support teams combining a cloud phone system, sales dialer, SMS and WhatsApp inboxes, and multi-channel workflow automation. Adds AI call coaching, transcription, sentiment analysis and CRM integration.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Team
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
JustCall Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Team | $29/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage; included SMS segments by region |
| Pro | $49/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage |
| Pro Plus | $89/mo | Minimum license: 2 | Unlimited outbound and inbound minutes under fair usage; 1,000 SMS segments |
| Business | Contact Sales | Minimum license: 10 | Unlimited calling & SMS |
| SalesPro | Contact Sales | Minimum license: 2 | Unlimited outbound calling under fair usage |
Source: JustCall Pricing
Pricing Analysis
HubSpot CRM is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
JustCall offers 5 pricing tiers compared to HubSpot CRM's 4, giving you more granularity as you scale.
HubSpot CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- and 4 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
JustCall Key Features
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by JustCall
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
JustCall Integrations
JustCall connects with: Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, Freshdesk.
Shared Integrations
Both tools integrate with: Slack, Salesforce, Zapier.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Shopify, WordPress, Zoom.
Integrations listed only by JustCall: HubSpot, Pipedrive, Zoho, Copper, Intercom, Zendesk, Freshdesk.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for JustCall
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | HubSpot CRM | JustCall |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 10 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and JustCall the multi-channel sales outreach and engagement tracking side. HubSpot CRM offers a more accessible entry point, while JustCall starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and JustCall for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between HubSpot CRM and JustCall?
- HubSpot CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while JustCall is a sales engagement platform built for multi-channel sales outreach and engagement tracking. HubSpot focuses on organizing contacts, tracking deals, and forecasting revenue, while JustCall focuses on coordinating outreach across email, phone, and social channels.
- How much does HubSpot CRM cost compared to JustCall?
- HubSpot CRM starts free, with paid Sales Hub plans at $20/mo, $100/mo, and $150/mo. JustCall starts at $29/mo for its Team plan, with Pro at $49/mo, Pro Plus at $89/mo, and Business and SalesPro plans requiring contact with sales for pricing.
- Do HubSpot CRM and JustCall integrate with each other?
- Yes, JustCall lists HubSpot as one of its integrations, alongside Salesforce, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, and Freshdesk. Both HubSpot CRM and JustCall also share integrations with Slack, Salesforce, and Zapier, so teams can connect the two platforms.
- Can I use both HubSpot CRM and JustCall together?
- Yes, the article notes that many teams run one of each because HubSpot CRM and JustCall serve different parts of the sales workflow. HubSpot handles customer relationship management and pipeline tracking, while JustCall handles multi-channel sales outreach and engagement tracking.
- Which tool has more pricing tiers, HubSpot CRM or JustCall?
- JustCall has five pricing tiers, Team, Pro, Pro Plus, Business, and SalesPro, compared to HubSpot CRM's four tiers, Free, Sales Hub Starter, Sales Hub Professional, and Sales Hub Enterprise. This gives JustCall slightly more granularity in pricing as teams scale.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Kommo vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Dripify vs Membrain: Sales Engagement Platform vs CRM Platform Comparison
Compare Dripify (sales engagement platform) and Membrain (CRM platform). See pricing, features, and integrations to decide which one, or both, your stack needs.
Hexospark vs JustCall: Cold Email Platform vs Sales Engagement Platform Comparison
Compare Hexospark (cold email platform) and JustCall (sales engagement platform). See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM vs Twenty: CRM Platform Comparison
Compare HubSpot CRM and Twenty side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.