The journal · Field notes

Pipeline, decoded.

Proven strategies for cold email, signals, and revenue growth. Drawn from campaigns that have generated millions in pipeline.

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April 20, 20257 min read

Sales Strategy

The Traditional SDR Function Is Dying: The GTM Engineer

From San Francisco to Singapore, growth teams ask the same question: how do we generate pipeline without adding more SDRs? The answer is a different role.

GTM Engineering · SDR · Sales Team Structure

Comparison of the traditional SDR role against the GTM engineer role

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