Every note here comes out of a campaign we ran ourselves. Real send volumes, real reply rates, the experiments that worked and the ones we killed at day 14. Written by the RevenueFlow founders, with the numbers left in.
Showing 1 to 12 of 23 articles
ZoomInfo took the ticker GTM in May 2025. By late July 2026 it traded under $1B. Here is what the GTM software category is actually worth, with dates attached.
Field Notes · GTM Strategy · Market Analysis
All 48 RevOps rules across data, pipeline, forecasting, comp, reporting and alignment, with the reasoning behind the ones operators actually argue about.
Field Notes · RevOps · Sales Operations
A client went from 1.4K to 32K+ followers in 5.5 months and 36.5M impressions. The three-phase distribution playbook, the cadence, and what the numbers omit.
Field Notes · Content Marketing · LinkedIn
Cluely retracted $7M and admitted to $5.2M. Decagon is valued at 128 times revenue. Here are the six questions that separate real revenue from a headline.
Field Notes · Vendor Selection · AI Sales Tools
Google closed a $32B acquisition in Tel Aviv and 23 more AI companies sit within 3km. The map, the exit velocity behind it, and what it means for your stack.
Field Notes · AI Startups · Market Analysis
In 2025 we spent more than $430K testing go-to-market plays. Six survived. Here is what the money bought, what it did not, and what I would do differently.
Field Notes · GTM Strategy · Lead Generation
HeyReach hit $10M with 23 people in Skopje. lemlist reached $53M with no primary VC. Here is the European GTM tooling map and what it changes for buyers.
Field Notes · GTM Software · Market Analysis
The 15 most valuable AI companies founded after ChatGPT are worth about $160B. The top sales agent company ranks last at $1.2B, and the gap has a cause.
Field Notes · Market Analysis · AI Startups
Twenty categories, three vendors each, and an honest split between the tools we run daily and the ones we only tested. The wiring matters more than the logos.
Field Notes · GTM Software · Sales Technology
I ranked 15 AI agent startups by reported ARR. Legal and clinical agents clear $300M, the three outbound agents total $41M, and one missing ingredient explains it.
Field Notes · AI Sales Tools · AI SDR
Hiring plans price an SDR at salary plus commission. Ramp, tenure and failed hires are the costs that never make the spreadsheet, and they change the answer.
Field Notes · SDR · Sales Automation
Six go-to-market software companies lost $224B in 19 months. Every one ships AI, so AI is not the variable. Seat pricing is, and HubSpot proved it publicly.
Field Notes · Market Analysis · SaaS Pricing
Done-for-you GTM engines that book real meetings. Book a call and we'll map yours.