Every note here comes out of a campaign we ran ourselves. Real send volumes, real reply rates, the experiments that worked and the ones we killed at day 14. Written by the RevenueFlow founders, with the numbers left in.
Showing 13 to 23 of 23 articles
23 AI companies, more than $35B of reported value, and 10 of them inside one 2km circle. Here is the Paris AI map and why the density is the real asset.
Field Notes · AI Startups · Market Analysis
Twenty-seven intent signal providers, grouped by how you actually connect them: MCP servers, REST APIs, webhooks, and orchestration. Plus what each one is for.
Field Notes · Intent Data · APIs
There are 4,664 tools in the sales tech market. We spent about $100,000 testing them and kept eight layers, in a fixed order, with one owner each.
Field Notes · Sales Stack · GTM Strategy
Most cold email platform comparisons are written by a vendor. This one is not. Five steps, real thresholds, and the pricing model that quietly costs the most.
Field Notes · Cold Email · Sales Tools
AI did not kill the SDR job. It split it into three seats with three different failure modes, and most teams staff one before the system underneath exists.
Field Notes · GTM Engineering · Sales Team Structure
Every B2B buyer sits in one of three states: not aware, shortlisting, or ready to buy. Each needs a different play, a different stack, and a different metric.
Field Notes · Demand Generation · GTM Strategy
Copy tweaks move cold email results a little. The offer moves them 10 to 20x. Six rules for fixing the offer, the audience and the proof before the wording.
Field Notes · Cold Email · Offer Design
Smartlead crossed $20M ARR in 2025 with no outside funding. Here is the five-part go-to-market playbook behind it, and the caveat that decides if you can copy it.
Field Notes · GTM Strategy · Cold Email
429 inbound leads, 13 sales calls, 12 closed deals and $15,267 in ten days. The full arithmetic, including the 3 percent lead-to-call rate the headline hides.
Field Notes · Inbound Marketing · Content Strategy
Lovable earns $2.74M per employee with 146 people. Apple earns $2.51M with 166,000. Here is what the ranking says about your next go-to-market hire.
Field Notes · Benchmarks · Sales Strategy
Of 99 Claude Code skills I built for RevenueFlow, 24 touch revenue. Here are those 24, grouped by GTM stage, and the three ways this approach breaks.
Field Notes · Claude Code · AI Agents
Done-for-you GTM engines that book real meetings. Book a call and we'll map yours.