Content is how you build trust at scale. But most B2B content is forgettable: generic posts that sound like everyone else. Here’s how to create content that positions you as the expert and drives real business results.
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Proxycurl shut down in July 2025 under a LinkedIn settlement. The replacement options, what each publishes, and the risk that moved rather than vanished.
proxycurl · linkedin data · data enrichment
Unipile sells the plumbing that other companies' LinkedIn outreach runs on. Its unit is a linked identity, and that definition governs the whole cost curve.
Unipile · API · LinkedIn Automation
The published multipliers are reach figures the vendors attribute to third parties. The review will ask about meetings, and the chain between them is unwritten.
employee advocacy · linkedin · social selling
Ranking and converting want opposite pages. Optimising one page for both produces a compromise that underperforms at each, and Google names the usual workaround as spam.
Lead Generation · Landing Pages · Content Strategy
LinkedIn shows presence for your connections only, and the feature is reciprocal. What that leaves for cold outbound, and where timing to the dot genuinely works.
linkedin · active status · prospecting
A live webinar earns most of its value from the date. Removing it keeps the topic signal and the address, and loses the deadline, the burst and the room.
webinars · demand generation · lead generation
Nobody in the category publishes a rate card, so the comparable dimensions are the shape of the product and the shape of the bill. Both are checkable.
employee advocacy · linkedin · sales tools
Skylead prices one seat at $100 and fifty at $999. That gap is the clearest statement of intent in its pricing, and it points squarely at agencies.
Skylead · LinkedIn Automation · Pricing
One budget line, two different purchases. Republication buys reach; lead syndication buys contact records produced by a download. The deliverable tells you which.
Lead Generation · Demand Generation · B2B Sales Strategy
zopto.com returns an HTTP 301 to Zeekeo and serves a page that never says Zopto. The redirect chain, what the destination publishes, and what to re-price.
Zopto · LinkedIn Automation · Vendor Evaluation
Unipile publishes a per-provider limits page most vendors do not, labelled as conservative recommendations. What it says, and how it differs from LinkedIn.
Unipile · API · LinkedIn Limits
Multichannel covers two decisions that behave nothing alike. One adds people the first channel cannot reach. The other adds touches to people you already contacted.
Lead Generation · Outbound · multichannel
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