The journal · Field notes

    Pipeline, decoded.

    Proven strategies for cold email, signals, and revenue growth. Drawn from campaigns that have generated millions in pipeline.

    Showing 9445 to 9456 of 11431 articles

    August 25, 20267 min read
    Sales Tools

    PhantomBuster: A Scraping Platform, Not a LinkedIn Sequencer

    PhantomBuster renders its prices client-side, so a scripted read returns nothing. What it does publish generously is its technical documentation.

    PhantomBuster · Data Extraction · LinkedIn Automation

    August 25, 20268 min read
    B2B Sales Strategy

    Proof of Concept Sales: The Criteria Decide Everything

    A proof of concept with no stated result is an expense. Three or four observable criteria, agreed in writing before anything is built, are the whole mechanism.

    B2B Sales Strategy · Sales Process · Deal Management

    August 25, 20267 min read
    Sales Strategy

    Last-Touch Attribution: What It Credits, and What It Deletes

    Last-touch gives every point of credit to the final interaction, which in outbound is the email that got the reply rather than the work that earned it.

    attribution · b2b sales · marketing operations

    August 25, 20268 min read
    B2B Sales Strategy

    Unbounce: Traffic Ceiling and the Plan Without A/B Tests

    A/B testing starts one tier above the plan most teams price on, and Starter is capped at 500 visitors a month. The published ladder, read properly.

    unbounce · landing pages · conversion rate optimization

    August 25, 20267 min read
    B2B Sales Strategy

    Hotjar Heatmaps: Five Types and One Sampling Rule

    Heatmaps are built from recorded sessions, not every visit, and Hotjar's own docs say a thin sample produces a picture that looks like a finding and is not.

    hotjar · heatmaps · conversion rate optimization

    August 25, 20267 min read
    Sales Strategy

    Position-Based Attribution: The U, the W and the Timestamp

    U-shaped and W-shaped attribution are one model with a switch, and the switch is whether your CRM can be trusted to stamp lead creation.

    attribution · b2b sales · marketing operations

    August 25, 20267 min read
    B2B Sales Strategy

    Sales Qualified Lead (SQL): The Acceptance, and the Criteria Behind It

    A sales qualified lead is one a salesperson accepted against criteria agreed in advance. The acceptance is the definition, and the criteria are what teams skip.

    Lead Qualification · B2B Sales Strategy · Sales Development

    August 25, 20267 min read
    B2B Sales Strategy

    Outbound Marketing: The Definition, and the Split Inside It

    Outbound marketing means the company starts the conversation. The standard definition hides the split between renting attention and contacting people by name.

    Outbound Marketing · B2B Sales Strategy · Demand Generation

    August 24, 20267 min read
    Sales Automation

    Pipedrive Sequences: A 250-Item Cap and What the Tool Is For

    Ten steps, 250 items and a per-sequence sending authorisation. Pipedrive's caps describe the audience the feature was designed for more clearly than its feature list.

    Pipedrive · CRM · Sales Automation

    August 24, 20267 min read
    Sales Tools

    Findymail: How to Test It Against Your Own Verified List

    Published accuracy figures average across a customer base that is not yours. The bake-off that answers the only useful question, and the catch-all trap that skews it.

    Findymail · Email Finder · B2B Data

    August 24, 202611 min read
    Tool Comparisons

    Lusha vs Pipedrive: Cross-Category Comparison

    Compare Lusha (data enrichment tool) and Pipedrive (crm platform) side by side. Understand how these tools fit different stages of your sales workflow.

    Lusha · Pipedrive · Data Enrichment Tool

    August 24, 202610 min read
    Tool Comparisons

    Groove by Clari vs Salesforce: Cross-Category Comparison

    Compare Groove by Clari (sales engagement platform) and Salesforce (crm platform) side by side. Understand how these tools fit different stages of your sales workflow.

    Groove by Clari · Salesforce · Sales Engagement Platform

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