The journal · Field notes

    Pipeline, decoded.

    Proven strategies for cold email, signals, and revenue growth. Drawn from campaigns that have generated millions in pipeline.

    Showing 9433 to 9444 of 11431 articles

    August 25, 20268 min read
    B2B Sales Strategy

    Competitive Battlecard: What Goes On It and Where It Lives

    A battlecard that is accurate, current and two folders down did not participate in the deal. What belongs on a card, and where it has to sit to get opened mid-call.

    B2B Sales Strategy · Sales Enablement · Competitive Intelligence

    August 25, 20268 min read
    B2B Sales Strategy

    Sample Sales Proposal: For the Person Not on the Call

    The decisive reader of a sales proposal usually reaches it by forward, having attended no calls. That one fact reorders every section of the standard template.

    B2B Sales Strategy · Sales Process · Proposals

    August 25, 20267 min read
    Cold Email Strategy

    Lemlist API: What You Can Automate, and What You Cannot

    The lemlist API uses HTTP Basic auth with a leading colon, limits every route to 20 requests per 2 seconds per key, and ships on every published plan.

    Lemlist · API · Sales Automation

    August 25, 20268 min read
    Sales Automation

    Pipedrive Pricing: Half the Numbers Online Are Retired

    Pipedrive renamed every plan in 2025, so most pricing write-ups quote a retired rate card. The five inputs that actually decide your bill, from the vendor's own docs.

    Pipedrive · CRM · Pricing

    August 25, 20267 min read
    Field Notes

    ZoomInfo Renamed Its Ticker to GTM. It Now Trades Under $1B

    ZoomInfo took the ticker GTM in May 2025. By late July 2026 it traded under $1B. Here is what the GTM software category is actually worth, with dates attached.

    Field Notes · GTM Strategy · Market Analysis

    August 25, 20269 min read
    B2B Sales Strategy

    Sales Assist: Which Signal Is Worth a Human

    Support closes the ticket in nine minutes and the forty-one people at that company never come up. What sales assist is for, and where its two boundaries sit.

    B2B Sales Strategy · Product-Led Growth · Sales Process

    August 25, 20267 min read
    Sales Automation

    Pipedrive Calling: Native Surfaces, Marketplace Dialers

    Pipedrive's knowledge base says it has no built-in calling integration. What ships natively is a set of shortcuts to your phone, and the dialer is a second subscription.

    Pipedrive · CRM · Sales Automation

    August 25, 20267 min read
    Sales Automation

    Avoma Pricing: Recorder Seats, Free Viewers, and the Add-Ons

    Avoma charges only for people whose meetings get recorded and makes viewers free, so the seat count to price is smaller than the team and the add-ons are larger.

    Avoma · Sales Tools · Conversation Intelligence

    August 25, 20267 min read
    Email Outreach

    Sales Email Subject Lines: The Metric That Stopped Working

    A subject line has one job, which is to get the first line read. The metric everyone optimises it on is now a mixture of human readers and machine fetches.

    Cold Email · Subject Lines · Email Copy

    August 25, 20267 min read
    Sales Automation

    Zoom Scheduler vs Calendly: Round-Robin, Routing, CRM Sync

    Both tools book meetings the same way. The difference is packaging: round-robin, routing forms and Salesforce sync sit on Calendly Teams and on Zoom's entry paid tier.

    Calendly · Zoom · Meeting Scheduling

    August 25, 20267 min read
    Sales Tools

    Dripify Alternatives: The Per-Seat Problem and What Fixes It

    Most people leaving Dripify are unhappy with the arithmetic rather than the software. That diagnosis decides which alternatives are actually alternatives.

    Dripify · LinkedIn Automation · Vendor Evaluation

    August 25, 20267 min read
    Cold Email Strategy

    QuickMail Review: The Warm-Up It Handed Off

    QuickMail retired its own warmer for a MailFlow integration and sends through your provider's servers. Two documented facts that decide the fit faster than a rating.

    QuickMail · Cold Email Tools · Email Deliverability

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