The journal · Field notes

    Pipeline, decoded.

    Proven strategies for cold email, signals, and revenue growth. Drawn from campaigns that have generated millions in pipeline.

    Showing 9421 to 9432 of 11431 articles

    August 26, 20268 min read
    Lead Generation

    Already Contracted With a Lead Generation Vendor: Run Two

    Two vendors collide because neither can see the other's send queue. How to split by account, hold one suppression list, and run a bake-off that decides something.

    lead generation · outbound · vendor selection

    August 26, 20268 min read
    Lead Generation

    Booking Conference Meetings Before You Arrive

    The meetings you hold at an event were booked weeks earlier. The attendee list is the part of the standard method most likely to waste that time.

    Lead Generation · Prospecting · conference marketing

    August 26, 20267 min read
    B2B Sales Strategy

    B2B Lead Generation: The Definition, and the Word That Has None

    B2B lead generation spans inbound and outbound, and the word lead has no fixed meaning. What each half costs, and why the metric improves as the bar drops.

    Lead Generation · B2B Sales Strategy · Outbound Sales

    August 26, 20267 min read
    B2B Sales Strategy

    Account-Based Selling: The Definition, and the Arithmetic It Skips

    Account-based selling makes the company the unit of work instead of the lead. What that swap changes, and the capacity number that decides whether it happens.

    Account-Based Selling · B2B Sales Strategy · Outbound Sales

    August 26, 20267 min read
    B2B Sales Strategy

    Discovery Call: What It Decides, and Why a No Is a Good Outcome

    A discovery call decides whether a real problem exists and whether you can solve it. Its most valuable outcome is often the one nobody is rewarded for.

    Discovery Call · Sales Qualification · B2B Sales

    August 26, 20267 min read
    B2B Sales Strategy

    Pipeline in Business: One Word for Four Different Objects

    Hiring, product, data and deals all run pipelines. Three of them hold items you move yourself, and the fourth holds items that decide for themselves.

    pipeline · sales pipeline · forecasting

    August 26, 20267 min read
    Sales Tools

    Hunter Email Finder: What It Takes, What It Costs in Credits

    Hunter sells four products that sound alike, and the Email Finder is the one that takes a name and a domain. The credit ratio decides where it belongs in a stack.

    email finder · data enrichment · sales tools

    August 25, 20268 min read
    Tool Comparisons

    Apollo.io vs Reply.io: Cross-Category Comparison

    Compare Apollo.io (sales engagement platform) and Reply.io (cold email platform) side by side. Understand how these tools fit different stages of your sales workflow.

    Apollo.io · Reply.io · Sales Engagement Platform

    August 25, 20267 min read
    Tool Comparisons

    Mailshake vs Yesware: Cold Email Platform Comparison

    Compare Mailshake and Yesware side by side. See pricing, features, and integrations to choose the right cold email platform for your needs.

    Mailshake · Yesware · Cold Email Platform

    August 25, 20267 min read
    Sales Tools

    Expandi Pricing: One Published Tier and What Scales It

    Expandi publishes one self-serve price, $99 a month per seat. The question is what happens to that figure once accounts, add-ons and ramping are counted.

    Expandi · Pricing · LinkedIn Automation

    August 25, 20267 min read
    Sales Development

    President's Club in Sales: How the Criteria Decide Who Goes

    A rep finishes at 134 percent of plan and the bar was 135. What a President's Club actually buys, and the two ways to set the criteria.

    Sales Development · Sales Strategy · Sales Compensation

    August 25, 20267 min read
    Tool Comparisons

    Datanyze vs LeadIQ: Data Enrichment Tool Comparison

    Compare Datanyze and LeadIQ side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Datanyze · LeadIQ · Data Enrichment Tool

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