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    Tool comparison · Head to headUpdated 9/4/2026

    Clay vs SMARTe

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    Clay

    Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

    Starting at$185/month
    Tool B

    SMARTe

    B2B sales intelligence platform with global contact and company data coverage, a Chrome extension for prospecting, and credit-based pricing without per-seat costs, integrated with HubSpot, Salesforce, Outreach and SalesLoft.

    Starting atCustom0
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureClaySMARTe
    150+ data provider integrations
    AI-powered enrichment (Claygent)
    Unlimited users on all plans
    Credit rollover
    Workflow automation
    Data waterfall enrichment
    Custom API key support
    HTTP API integration
    Webhooks
    Prospecting
    B2B Sales Intelligence with Global Data Coverage
    Chrome extension
    Pay-per-credit : no license fees
    Trusted by Enterprises
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    Clay

    SalesforceHubSpotPipedriveCloseApollo.ioClearbitZoomInfoLemlistInstantlySmartleadOpenAIGoogle SheetsAirtableNotion

    SMARTe

    HubSpotSalesforceOutreachSalesLoftChrome
    05Keep exploring

    Explore more.

    Best Clay alternativesBest SMARTe alternatives
    Apollo.io vs ClayClay vs ZoomInfoClay vs LushaApollo.io vs SMARTeSMARTe vs ZoomInfoLusha vs SMARTe
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    Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.