Clay vs Upnify
A factual comparison of features, pricing, and capabilities.
Clay
Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Upnify
Upnify Suite is an all-in-one sales platform with a CRM for sales control, follow-up and pipeline visibility, plus Engage (campaigns and lead activation), Connect (multichannel conversations including WhatsApp) and Flow (process automation). The MAX package bundles all four; products are also sold standalone.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Clay | Upnify |
|---|---|---|
| 150+ data provider integrations | ||
| AI-powered enrichment (Claygent) | ||
| Unlimited users on all plans | ||
| Credit rollover | ||
| Workflow automation | ||
| Data waterfall enrichment | ||
| Custom API key support | ||
| HTTP API integration | ||
| Webhooks | ||
| Sales control, follow-up and pipeline visibility | ||
| Campaigns, events, widgets and lead activation | ||
| Multichannel service and centralized conversations | ||
| Process automation, tasks and operations | ||
| Email, SMS and WhatsApp campaigns | ||
| Automatic responses via email or WhatsApp | ||
| Billing |
Native integrations.
Clay
Upnify
Let us handle it.
We manage the infrastructure, deliverability, and campaigns. You get results without the tool research.
Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.