Agile CRM vs Apollo.io: CRM Platform vs Sales Engagement Platform Comparison
Compare Agile CRM (CRM platform) and Apollo.io (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM and Apollo.io serve different parts of the sales workflow, so the choice depends on the job. Agile CRM is a CRM platform for contact management and deal tracking, while Apollo.io is a sales engagement platform for multi-channel outreach and prospecting. Both start free, and many teams use one of each rather than choosing between them.
Key takeaways
- Agile CRM's paid plans are Starter at $14.99 per month for 10,000 contacts, Regular at $49.99 per month for 50,000 contacts, and Enterprise at $79.99 per month for unlimited contacts.
- Apollo.io's paid plans are Basic at $49 per month, Professional at $79 per month, and Organization at $119 per month, each granting a set number of credits per seat per year.
- Apollo.io lists a B2B contact and company database of more than 275 million contacts as a core feature.
- Both Agile CRM and Apollo.io offer a free tier, with Agile CRM's free plan covering 1,000 contacts and Apollo.io's free plan granting 900 credits per seat per year.
- Zapier is the only integration listed by both Agile CRM and Apollo.io, while each platform lists several integrations the other does not.
Reviewed and updated September 4, 2026
Agile CRM vs Apollo.io: CRM Platform vs Sales Engagement Platform Comparison
Agile CRM is a CRM platform; Apollo.io is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Agile CRM is a CRM platform for customer relationship management and sales pipeline tracking; Apollo.io is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Agile CRM lists contact management and deals, and Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin).
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Agile CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is Apollo.io. Many teams run one of each.
Understanding the Core Difference
Agile CRM is Agile CRM is customer relationship management software with sales and marketing automation for small businesses. It bundles contact management, deals and appointment scheduling with email campaigns, landing pages, telephony and a helpdesk.
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Agile CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1,000 Contacts |
| Starter | $14.99/mo | 10,000 Contacts |
| Regular | $49.99/mo | 50,000 Contacts |
| Enterprise | $79.99/mo | Unlimited Contacts |
Source: Agile CRM Pricing
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- and 2 more listed below
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
Agile CRM Key Features
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Agile CRM
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Integration Ecosystem
Agile CRM Integrations
Agile CRM connects with: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Agile CRM: Google Apps, Microsoft Exchange, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Use Case Recommendations
Best Fit for Agile CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Agile CRM | Apollo.io |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $79.99/mo | $119/mo |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 12 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Agile CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Apollo.io the multi-channel sales outreach and engagement tracking side. Agile CRM offers a more accessible entry point, while Apollo.io starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Agile CRM and Apollo.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Agile CRM and Apollo.io?
- Agile CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while Apollo.io is a sales engagement platform built for multi-channel sales outreach and engagement tracking. They address different parts of the sales workflow rather than competing directly for the same job.
- Which is cheaper, Agile CRM or Apollo.io?
- Both platforms start at $0 per month with a free tier, so neither is cheaper at entry. Agile CRM's paid plans run from $14.99 to $79.99 per month based on contact limits, while Apollo.io's paid plans run from $49 to $119 per month based on credits per seat per year.
- Can I use Agile CRM and Apollo.io together?
- Yes, the article notes that many teams run one of each because they cover different needs: Agile CRM for organizing contacts, tracking deals, and forecasting revenue, and Apollo.io for coordinating outreach across email, phone, and social channels. Zapier is listed as a shared integration between the two.
- Does Apollo.io offer a built-in dialer?
- Yes, Apollo.io lists a built-in dialer with call recording as one of its key features, alongside multi-channel sequences covering email, phone, and LinkedIn.
- What integrations does Agile CRM support?
- Agile CRM connects with Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, and WordPress. Of these, only Zapier is also listed as an Apollo.io integration.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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