The journal · Category

    B2B Lead Generation Strategies

    Lead generation is the lifeblood of B2B growth. But buying lists and blasting emails isn’t lead generation. It’s spam. Real lead gen is about finding the right people, with the right message, at the right time.

    B2B lead generationlead genoutbound salesprospect researchsales leads

    Showing 13 to 24 of 859 articles

    August 30, 20267 min read
    Lead Generation

    RudderStack Pricing: The Event Count Is the Cheap Axis

    Free at 250,000 events a month, and for a B2B programme the volume is never what binds. Sync latency, connection counts and the Enterprise-only apps decide the tier.

    rudderstack · customer data platform · pricing

    August 30, 20267 min read
    Sales Tools

    SerpApi Alternatives Priced in One Unit: A Thousand Google Searches

    Every SERP API comparison online was written by a SERP API vendor, and none converts the units. What four alternatives cost per thousand Google searches.

    serp api · pricing · lead generation

    August 30, 20268 min read
    Sales Tools

    SugarCRM Is Now SugarAI: The Seat Price and the Fifteen User Floor

    SugarCRM's pricing URL now redirects to SugarAI. What the three Sugar Sell tiers cost, why the fifteen seat minimum is the real price, and which figures went away.

    crm · pricing · sales tools

    August 30, 20267 min read
    Lead Generation

    What ClickFunnels Is: A Five Stage Commerce Model With a Page Builder at the Front

    ClickFunnels publishes five named stages rather than a page builder. Two translate to B2B outbound. Three assume a sale that completes on the page.

    clickfunnels · sales funnels · landing pages

    August 30, 20267 min read
    Lead Generation

    What RudderStack Is: A Customer Data Platform That Holds None of Your Data

    RudderStack is warehouse-native, which its own docs define as storing and persisting nothing. What that changes about ownership, attribution and the exit cost.

    rudderstack · customer data platform · reverse etl

    August 30, 20268 min read
    Lead Generation

    ClickFunnels Pricing: The Meter Is Contacts and Emails, Not Traffic

    Four published tiers, and visitors are unlimited on every one of them. What ClickFunnels actually meters, and the tier where webhooks and the API appear.

    clickfunnels · landing pages · pricing

    August 30, 20267 min read
    Lead Generation

    Northbeam Pricing: Banded by Your Ad Spend, Quoted on Every Tier

    Four tiers banded by your own ad spend, all four asking you to contact sales. Two print a figure anyway, and only one of those states a period.

    northbeam · attribution · marketing measurement

    August 30, 20267 min read
    Sales Tools

    SerpApi Pricing: The Per Thousand Rate, and the Throughput Nobody Reads

    SerpApi publishes five plans by monthly search allowance. What each works out to per thousand, why throughput caps spend rate, and what the legal shield is.

    serp api · pricing · lead generation

    August 29, 20267 min read
    Cold Email Strategy

    Saleshandy Connect: The Extension, the Credits, and What a Reveal Proves

    Saleshandy Connect reveals a verified email from a profile in view. What it costs in credits, why a phone costs seven times an email, and where it stops fitting.

    Saleshandy · Chrome Extension · Email Finder

    August 29, 20269 min read
    Sales Tools

    Cognism Review: Which Claims on Its Own Pages a Buyer Can Actually Test

    Cognism publishes a screening step against 15 DNC lists, a 30-day refresh cadence, and pipeline percentages nobody can check. Only two of those are testable.

    Cognism · B2B Data · GDPR

    August 29, 20267 min read
    Cold Email Strategy

    Amplemarket Publishes One Price: What to Ask Before the Quote

    Amplemarket's pricing page names $600 a month for two users and Custom for everything above. What that tier includes, and the six questions the page leaves open.

    Amplemarket · Sales Engagement · Intent Data

    August 29, 20267 min read
    Lead Generation

    Blue Zebra Appointment Setting: When the Vendor's Own Pages Are No Longer There

    Search results still describe a B2B appointment setting firm at this address. The pages themselves return 404 and the domain now serves something else entirely.

    blue zebra appointment setting · appointment setting · vendor evaluation

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