Clearbit vs Cognism: Data Enrichment Tool Comparison

Neither of these two publishes a price, and they do not publish one for opposite reasons. Cognism sells by quote on purpose and says so in its own FAQ. Clearbit's page now opens with "Clearbit has joined HubSpot" and no longer sells the product separately at all. So Cognism vs Clearbit is a comparison between a live data contract and a capability that has moved inside somebody else's platform.

Cognism vs Clearbit: Which One Should You Buy?

Buy Cognism if the job is finding and reaching people you do not have yet: it is the only one of the two still sold on its own, by quote, in Standard and Pro packages with 5 seats included. If the job is filling in records your forms already collect, start with HubSpot's data enrichment, the platform Clearbit's homepage says it has joined.

Cognism now sells record enrichment as well. Its CRM Enrichment product enriches and maintains CRM records, standalone or as an add-on, and its homepage says it can automatically enrich new inbound leads as they enter the CRM. So the honest split is by where your records live and which records are missing, not by inbound against outbound alone.

What Each Tool Actually Is

Clearbit was a B2B enrichment and visitor-identification platform. Its homepage now says it has joined HubSpot, and HubSpot's help centre documents a data enrichment feature of its own rather than a Clearbit product.

Cognism is a compliance-first B2B data platform sold by quote, with phone-verified mobile data, Bombora intent on the Pro package, and 5 seats included in each prospecting package.

The two were never really the same purchase. Clearbit's job was inbound: turn a work email from a form into a company, a size and a routing decision before the page reloaded, with dynamic form shortening and IP-based visitor identification alongside it. That whole category assumes traffic arriving.

Cognism's main job is outbound: find a named person at a named account, with a mobile number somebody actually answers, and stay on the right side of GDPR while doing it. Its CRM Enrichment product is the nearest thing it offers to Clearbit's old role, and the page prices it as a separate product or an add-on rather than as part of prospecting.

Pricing Comparison

Clearbit Pricing

Clearbit no longer sells itself as Clearbit. Its homepage opens with the line "Clearbit has joined HubSpot" and lists no plan and no price, and its old platform address now redirects to that homepage. A Clearbit tier price found anywhere else describes a ladder that is no longer sold, so this comparison does not print one.

The cost question has moved to HubSpot. Its data enrichment help article lists the feature on Starter, Professional and Enterprise subscriptions and states that data enrichment does not consume HubSpot Credits, while smart properties do.

Source: Clearbit and HubSpot's data enrichment help article

Cognism Pricing

The Cognism pricing page fetched for this comparison publishes no prices, and its own FAQ says why: "Cognism pricing is tailored based on the product you need, your team setup and how you plan to use the platform." The same page states that "Sales Prospecting is offered in Standard and Pro packages", each with 5 seats included, and closes on an invitation to "Get a personalised quote for your team".

What the page does publish is the credit rule, and it is unusual enough to matter. Credits are used to reveal, enrich or export a contact, and "1 credit = 1 revealed contact". There is "No charge for viewing previously revealed contacts", a redeemed record can be used throughout the contract, the same credits work across the prospecting platform, Enrich and the API, ongoing maintenance is included, and a credit is only spent again if that contact changes jobs. So a Cognism credit is closer to a permanent record than to a monthly lookup, which makes a straight credits-per-dollar comparison against a metered tool misleading in Cognism's favour and hard to hold against it.

Source: Cognism Pricing

Why neither side has a number

There is no cost comparison to draw here and inventing one would be dishonest. What follows is what each page actually supports.

Cognism states that its pricing is tailored to the product, the team setup and the intended usage, and that Sales Prospecting comes as Standard or Pro. It also publishes the credit rule: one credit reveals one contact, viewing that contact again is free, and a credit is only spent again if they change jobs. Those facts let you size a requirement even without a price.

The Clearbit homepage fetched for this comparison publishes no tier, no credit rule and no rate. Anyone budgeting the Clearbit side prices a HubSpot subscription instead, and HubSpot's help article says its data enrichment does not consume HubSpot Credits, so the question is which subscription is needed rather than how many credits.

So the comparable exercise is: get a Cognism quote with the credit allowance and seat count in writing, and confirm which HubSpot subscription carries the enrichment you would need. Those two numbers answer different questions and should not be netted against each other.

Who Should Pick Which

If your problem is inbound records arriving thin, one answer has moved to HubSpot and the other is Cognism's CRM Enrichment. Ask specifically what happens to any existing Clearbit contract and API keys, because that is the part that bites during a migration and it is rarely documented anywhere your team can find it.

If your problem is outbound, Cognism is the only one of the two still sold for it. The features that justify the quote cycle are phone verification on demand, GDPR and CCPA compliant sourcing, and Bombora intent with up to 12 topics selectable from a library of over 11,000 options.

Teams needing both should keep them as two budget lines. Collapsing inbound enrichment and outbound sourcing into one vendor decision is how a team ends up with a tool that half-does each.

Records already arriving

• On HubSpot: switch on its data enrichment, which does not consume HubSpot Credits
• Not on HubSpot: Cognism's CRM Enrichment, standalone or as an add-on
• Clearbit itself: no standalone plan to buy

People you do not have yet

• Cognism Standard for core prospecting, 5 seats included
• Cognism Pro for verification on demand and Bombora intent
• Get the credit allowance and seat count in writing

Feature Breakdown

Capability	Clearbit homepage	Cognism pages
Record enrichment	Enrich every single record	CRM Enrichment, standalone or add-on
Inbound leads	Score and route in real time	Automatically enrich new inbound leads
Website visitors	IP intelligence reveals buying intent	None listed
Phone data	None listed	Phone-verified mobiles
Signals	Intent from site traffic	Bombora intent, hiring, funding, job changes
Compliance	None listed	GDPR and CCPA compliant sourcing
Industry data	6 digit NAICS, GICS and SIC codes	Firmographic and technographic filters

Clearbit's homepage is about records that already exist: enrich every single record, score and route leads in real time, reveal buying intent from website traffic with IP intelligence, and classify industries down to 6 digit NAICS, GICS and SIC codes. Cognism's pages are mostly about records you do not have yet: phone-verified mobiles, GDPR and CCPA compliant sourcing, Bombora intent with hiring, funding and job change signals, and firmographic and technographic filters. Its homepage also says it can automatically enrich new inbound leads, so record enrichment is now ground both cover. Neither page listed the other's strongest rows: Clearbit's homepage shows no phone data or compliance claim, and Cognism's pages read for this comparison show no website visitor identification.

Integration Ecosystem

Cognism's integrations page names eight tools: Salesforce, HubSpot, Pipedrive, Bullhorn, Microsoft Dynamics, Salesloft, Outreach and Zapier. That is a sales and staffing stack, with Bullhorn there to update candidate and client records.

Clearbit's homepage no longer lists integrations. What was a Clearbit connector question is now a HubSpot one: enriched properties live on HubSpot records, so any other tool sees them wherever it already syncs with HubSpot.

Where Each One Sits In A Cold Outbound Stack

Clearbit is an enrichment and routing layer aimed at inbound records rather than a prospecting list builder. Cognism is the compliance-first data layer, bought by quote under a contract and fed into a sending tool you already own.

Cognism sits at the top of an outbound stack as the data source, feeding a sequencer you own. Clearbit sat beside the website, enriching what arrived. A complete go-to-market stack wants both jobs done, and now buys them from different vendors.

For the outbound half, remember that Cognism does not send. We send one message per campaign, never bump and never reply into a thread, so the verified contact is the whole opportunity and there is no follow-up to rescue a wrong address.

Switching Between Them

The migration most teams face is Clearbit to HubSpot's own data enrichment rather than Clearbit to Cognism. Inventory every place a Clearbit API key is wired into a form or webhook first, because those calls are usually built by whoever owned the website two years ago and appear in no tool inventory.

If you are genuinely replacing Clearbit with Cognism, accept that you are changing the job rather than the vendor. Cognism's CRM Enrichment product is the closest equivalent and it is priced separately. Its pages describe enriching records as they enter the CRM rather than shortening the form itself, so check where in the flow the enrichment happens before switching.

Getting Started

1. Decide which job you are solving: enriching inbound records, or sourcing outbound ones.
2. If inbound and on HubSpot, switch on HubSpot's data enrichment and ask about your existing Clearbit contract.
3. Inventory every Clearbit API key wired into a form or webhook before changing anything.
4. If outbound, request a Cognism quote with the credit allowance and seat count in writing.
5. Keep the two as separate budget lines rather than hunting for one vendor that does both.

Final Thoughts

For outbound prospecting, Cognism is the live product and the one to price. For inbound enrichment, the answer is now inside HubSpot and should be priced there.

The general lesson is worth carrying: check the vendor's own page before trusting any tier list, because an acquisition does not update comparison articles.

Related Reading

• Best Clearbit Alternatives in 2026
• Best Cognism Alternatives in 2026
• Clearbit vs LeadIQ: Data Enrichment Tool Comparison
• Clearbit Enrichment After the HubSpot Acquisition: What Still Exists
• HubSpot Data Enrichment: The Match Keys, the Credits and the Opt-Out Layer
• B2B Intent Data: What It Actually Predicts and Which Providers Are Worth Paying For

If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.