Clearbit Enrichment After the HubSpot Acquisition: What Still Exists

Load clearbit.com today and the page says "Clearbit has joined HubSpot!" in a heading, under a logo lockup reading "Clearbit by HubSpot". Load clearbit.com/pricing and you get the same page. Load clearbit.com/platform/reveal and you get the same page again: the three URLs serve byte-identical documents. The only account link anywhere on the site is "Clearbit customer login". There is no sign-up, no pricing table and no contact-sales path.

That is the single most important fact about Clearbit enrichment in 2026, and most of the comparison content still on the web has not caught up with it. This page covers what Clearbit enrichment was, what survived the acquisition, what it costs now that the pricing question has a different answer, and what to do if you are researching it as a purchase today.

What Clearbit enrichment did

Clearbit's enrichment product answered a narrow question well: given an email address or a company domain, return structured firmographic and person-level attributes. Company size, industry, location, technologies in use, revenue band, role and seniority. Teams wired it into signup forms to shorten them, into CRMs to fill in fields nobody wanted to type, and into routing logic so an inbound lead reached the right owner without a human reading it first.

The category name for this is CRM enrichment, and Clearbit was for several years the reference implementation of it. The clearbit.com/platform/enrichment page is still reachable and still describes the product.

What actually happened

HubSpot acquired Clearbit and folded the technology into its own platform under the Breeze Intelligence name. The acquisition is not a rumour or an integration partnership: the vendor's own homepage announces it, and HubSpot's product page for Clearbit says "We acquired Clearbit earlier this year for their best-in-class B2B data. Our teams are working hard to integrate Clearbit services into the HubSpot platform. Stay tuned!"

That HubSpot page has not been updated in a long while, which is itself informative. The word "earlier this year" on a page carrying a 2026 copyright footer is the sort of detail that tells you an integration is finished rather than in progress.

1. 13 Feb 2025Free tier named for discontinuation

   The changelog announces that the Free Clearbit Platform, Weekly Visitor Report, Clearbit Connect, TAM Calculator and the free Slack integration will be discontinued on 30 April 2025.

2. 2 to 15 Jun 2025Currency migration

   HubSpot documents that Breeze Intelligence Credits transitioned to HubSpot Credits during this window.

3. 1 to 8 Dec 2025Logo API sunset

   The Logo API is retired, with the vendor publishing two different dates on two of its own surfaces.

4. 24 Nov 2025Last changelog entry

   The most recent post of any kind on the Clearbit changelog as of this writing.

What Clearbit enrichment costs now

This is the question most searches are really asking, and the honest answer is that the question changed shape. There is no standalone Clearbit price list to quote, because clearbit.com/pricing no longer serves a pricing page. What replaced it is HubSpot's own commercial model, and the relevant unit is the HubSpot Credit.

HubSpot's credits documentation publishes the migration ratios directly. Accounts holding 100 Breeze Intelligence Credits were moved to 3,000 HubSpot Credits, 1,000 became 15,000, and 10,000 became 125,000. So a Breeze credit was worth somewhere between 12.5 and 30 HubSpot credits depending on the tier you held, which tells you these are not comparable units and that any old per-record cost you had modelled does not survive the translation.

Three terms in that documentation matter more than the ratios:

• Credits are required for specific features, named as Customer Agent, Prospecting Agent, Data Agent and Data Studio syncs, rather than being a general-purpose data currency.
• Unused credits expire at the end of each usage period and do not roll over. That is the opposite of how most data credits in this category behave, and it changes how you should pace usage.
• Overages are billed monthly in arrears, in increments of 10 credits, rounding down. Free and view-only seats cannot consume credits at all.

The practical answer to "how much does Clearbit cost" in 2026 is therefore a question about which HubSpot edition and credit allowance you need, priced by HubSpot, not a line item you can buy on its own. If your evaluation started because someone quoted you a Clearbit entry price from a comparison article, that figure is a fossil.

Can you still buy it standalone?

No statement either way appears on the vendor's remaining surfaces, and the absence of any purchase path is the strongest evidence available. Across every Clearbit page still serving content there is no sign-up link, no pricing, no "get started" that leads anywhere other than a lead form, and one login link for existing customers. Where a specific sunset has been announced, Clearbit has said so plainly, which is what makes the silence on the enrichment product itself notable rather than reassuring.

If you are a current customer, your account still logs in. If you are a prospective buyer, the route runs through HubSpot.

Checking a Clearbit claim in 2026

• ✕No: Was the source published before the acquisition? Most comparison pages were
• ✕No: Does it quote a standalone Clearbit price? No such price is published today
• ✕No: Does it describe the free tier or Connect? Both were named for discontinuation in 2025
• ✓Yes: Does it describe HubSpot Credits and the edition they attach to? That is the live commercial surface
• ✓Yes: Have you checked the vendor's changelog for the specific product you need?

The three products people mean by "Clearbit"

The name covers several genuinely different things, and their fates differ. Each has its own page here.

The enrichment API, the developer-facing product that returns attributes for a domain or an email. Its documentation surface is a client-rendered shell with no content in the HTML, and the wider API story, including the Logo API's published retirement, is covered in our guide to the Clearbit API.

Clearbit Connect, the free Gmail extension that let you look up an address without leaving your inbox. It was named for discontinuation in the February 2025 changelog. Our page on Clearbit Connect covers what that means for anyone still searching for it.

Clearbit Reveal, IP-to-company identification that turned anonymous website traffic into named accounts. It is a different product with a different integration ecosystem, and it is covered in our page on Clearbit Reveal.

If you are still running it

Existing accounts still log in, so this is not an emergency. It is a planning problem, and there are four things worth doing before the decision is made for you.

Export what you already hold. Enriched attributes sitting in your CRM belong to you; attributes reachable only by calling an API belong to the subscription. The gap between those two positions is the whole risk, and closing it is a data export rather than a project.

Find every integration that calls it. Enrichment tends to be wired into places nobody remembers: a form shortener, a lead-routing rule, a lifecycle-stage automation, a Slack alert. Each of those fails quietly rather than loudly when the data stops arriving, filling fields with nulls while the workflow reports success.

Write down what the enrichment is actually deciding. If a firmographic field routes leads to owners or triggers a scoring threshold, the field is load-bearing and needs a replacement before the source changes. If it decorates a record nobody reads, it does not.

Re-verify rather than re-enrich where you can. Contact data decays because people move jobs, and the cheapest correction for that is usually a verification pass over addresses you already hold rather than a fresh enrichment call on every record. That distinction saves money on any vendor, not just this one.

What to do instead

If the job you were hiring Clearbit for is filling in firmographics on records you already hold, that job is well served by several vendors and the choice depends on your CRM more than on the data. Our Clearbit alternatives roundup covers the field.

If the job is finding contact addresses for people you have identified, that is a different job and enrichment vendors are usually the wrong shape for it. A waterfall runs providers in order, stops at the first confident result, and only pays the next stage for what the previous stage missed. The stack we run is MillionVerifier brute-force first, then Prospeo, then Findymail, with no fourth paid stage, and the protocol for testing any provider against your own rows is in our guide to email finder tools.

The general lesson from watching this product wind down is worth keeping. A data vendor acquired by a platform vendor tends to stop being purchasable on its own terms, and the timeline is measured in quarters. Anything load-bearing in your stack deserves a note about what you would do if it were bought, written before it is.

The short version

Clearbit no longer sells enrichment as a standalone product. The vendor's homepage, pricing URL and Reveal URL all serve the same "Clearbit has joined HubSpot" page, the only account link is a login for existing customers, and the commercial surface is now HubSpot's credit system, where Breeze Intelligence credits were converted into HubSpot Credits at ratios between 12.5 and 30 to one during June 2025. Those credits expire each period and do not roll over. The free tier and Connect were named for discontinuation in 2025, and the Logo API has been retired. Treat any Clearbit price or plan you find on a comparison page as pre-acquisition history unless it explains which HubSpot edition it belongs to.

If you would rather see an outbound motion running on your own ICP without assembling a data stack first, start a free campaign and we will build the list, the copy and the sending infrastructure around it.

Pricing and features verified as of August 2026. Verify current terms with the vendor before relying on them.