Close vs Datanyze: Cross-Category Comparison
Compare Close (crm platform) and Datanyze (data enrichment tool) side by side. Understand how these tools fit different stages of your sales workflow.

Close is a CRM platform starting at $19/month that manages pipeline tracking, calling, and deal workflows, while Datanyze is a data enrichment tool starting free that sources B2B contacts and technographic data. They serve different workflow stages—Close handles customer relationship management after leads are acquired, Datanyze provides the contact data to populate your pipeline—making them complementary rather than competitive choices for sales teams.
Key takeaways
- Close starts at $19/month for CRM functionality while Datanyze offers a free tier with 10 credits monthly for contact data enrichment.
- Close provides built-in calling with Power Dialer, SMS messaging, and predictive dialing as core CRM features, while Datanyze specializes in technographic data and Chrome extension-based contact lookups.
- Both tools integrate with HubSpot, enabling them to work together in a unified sales tech stack.
- Close offers four pricing tiers ranging from $19/month to $139/month for enterprise features, while Datanyze's paid plans start at $29/month for 80 contact credits.
- Teams frequently use both tools simultaneously because they address different bottlenecks: Close for pipeline management and Datanyze for lead sourcing.
Reviewed and updated February 6, 2026
Close vs Datanyze: Cross-Category Comparison
Close and Datanyze serve different parts of the sales workflow: Close focuses on pipeline and deal tracking, while Datanyze handles lead sourcing and data. Despite their different categories, teams frequently compare them when deciding how to structure their sales tool stack.
Why Compare These Two Tools?
Data enrichment tools find and verify contact information, while CRMs organize and track those contacts through the sales process. Teams evaluate whether their CRM's built-in data features are sufficient or if a dedicated enrichment tool delivers better data quality.
Close is a crm platform focused on customer relationship management. A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Datanyze is a data enrichment tool focused on B2B lead data and contact enrichment. B2B contact and company data platform (by ZoomInfo) specializing in technographic data and affordable prospecting for SMBs.
Where Each Tool Fits in Your Workflow
| Aspect | Close | Datanyze |
|---|---|---|
| Category | CRM Platform | Data Enrichment Tool |
| Workflow Stage | Pipeline and deal tracking | Lead sourcing and data |
| Primary Focus | Customer relationship management | B2B lead data and contact enrichment |
| Starting Price | $19/mo | Free |
| Features Listed | 8 | 9 |
| Integrations | 8 | 3 |
Pricing Comparison
Close Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Base | $19/mo |
| Startup | $49/mo |
| Professional | $99/mo |
| Enterprise | $139/mo |
Source: Close Pricing
Datanyze Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Nyze Lite | Free | 10 credits/month | N/A |
| Nyze Pro 1 | $29/mo | 80 credits/month | N/A |
| Nyze Pro 2 | $55/mo | 160 credits/month | N/A |
Source: Datanyze Pricing
Pricing Context
These tools serve different purposes, so a direct price comparison requires context. Close starts at $19/mo for customer relationship management, while Datanyze starts at $0/mo for B2B lead data and contact enrichment. Many teams end up paying for both since they address different workflow stages.
Feature Highlights
Close Key Capabilities (CRM Platform)
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Datanyze Key Capabilities (Data Enrichment Tool)
- Technographic data and insights
- Chrome extension for LinkedIn
- Direct email and phone lookups
- Company and contact profiles
- Icebreaker conversation starters
- Google Chrome extension
- Export to CSV
- Tag and note management
- Company technology stack tracking
Feature Overlap
These tools have minimal feature overlap, which makes sense given their different categories. They are more complementary than competitive.
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Datanyze Integrations
Datanyze connects with: Google Chrome, Salesforce, HubSpot.
Shared Integrations
Both tools integrate with: HubSpot. This shared ecosystem means they can work together in your tech stack.
When to Choose Close
- Your biggest gap is in pipeline and deal tracking
- You already have a solid data enrichment tool and need specialized customer relationship management capabilities
- You want an affordable entry point ($19/mo)
- Your team's primary bottleneck is customer relationship management
When to Choose Datanyze
- Your biggest gap is in lead sourcing and data
- You already have a crm platform and need better B2B lead data and contact enrichment
- You want an affordable entry point ($0/mo)
- Your team's primary bottleneck is B2B lead data and contact enrichment
Using Both Together
Many sales teams use both a crm platform and a data enrichment tool as part of their complete workflow. Close handles pipeline and deal tracking while Datanyze covers lead sourcing and data.
Since both tools integrate with HubSpot, connecting them in your workflow is straightforward.
Decision Framework
- Map your workflow gaps. Which stage needs the most improvement: pipeline and deal tracking or lead sourcing and data?
- Check your existing stack. Do you already have a tool covering one of these categories?
- Consider your budget. Can you invest in both, or do you need to prioritize one?
- Trial both. Sign up for free trials to evaluate each tool in your actual workflow.
- Measure ROI separately. Track the impact of each tool on its specific workflow stage.
Related Reading
- Best Close Alternatives in 2026
- Best Datanyze Alternatives in 2026
- Close vs Salesforce: CRM Platform Comparison
- Close vs HubSpot CRM: CRM Platform Comparison
- Apollo.io vs Datanyze: Data Enrichment Tool Comparison
Pricing and features verified as of February 2026. Visit Close and Datanyze for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Close and Datanyze?
- Close is a CRM platform that manages customer relationships, tracks deals through your pipeline, and includes built-in calling and messaging features. Datanyze is a data enrichment tool that finds and verifies B2B contact information and provides technographic insights about companies. Close handles what you do with leads after you have them, while Datanyze helps you find and enrich those leads in the first place.
- Can I use Close and Datanyze together?
- Yes, many sales teams use both tools as part of their complete workflow. Datanyze sources and enriches contact data while Close manages those contacts through the sales pipeline. Both integrate with HubSpot, making it straightforward to connect them in your workflow. This combination addresses two different workflow stages: lead sourcing and pipeline management.
- How much does Close cost compared to Datanyze?
- Close pricing starts at $19/month for the Base plan and goes up to $139/month for Enterprise. Datanyze offers a free tier with 10 monthly credits, then paid plans at $29/month for 80 credits and $55/month for 160 credits. The price comparison requires context because they serve different purposes—many teams pay for both since they address different workflow needs.
- Which tool should I choose if I can only afford one?
- Choose based on your biggest workflow gap. Select Close if your primary bottleneck is pipeline management and deal tracking, especially if you already have access to contact data. Choose Datanyze if your main challenge is finding and enriching B2B contacts, particularly if you already have a CRM in place. Datanyze's free tier also makes it easier to test without financial commitment.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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