Gong vs Groove by Clari: Sales Engagement Platform Comparison

Gong vs Groove by Clari: Sales Engagement Platform Comparison

Gong's pricing page states that there is a platform fee based on the number of users supported, on top of the per-user licences. Clari's pricing page states that its platform carries no extra platform fees for integrations or continuous support. Neither publishes a number, and those two sentences are still the most useful thing either page says.

The Quick Answer

Gong is a revenue-intelligence platform built on recorded conversations. Groove is the sales-engagement product inside Clari, so buying it means buying into Clari's platform.

Gong is for understanding calls that already happened. Groove is for running the outreach that produces them.

Teams weighing this decision often want the neighbouring comparison too, and how the same platform compares against a sequencing-first competitor covers it.

Who Should Pick Which

Pick Gong when the problem is that nobody knows what happens on calls. Recording, transcription, deal risk alerts and coaching against real talk tracks are what it is built for, and there is no substitute for the recording layer once a team is large enough that managers cannot sit in.

Pick Groove when the problem is running the outreach itself, and particularly when Clari is already in the building. Groove is one module of a platform that also carries forecasting, opportunity inspection and mutual action plans, and buying the module alone is not really how it is sold.

The published fee structures are the part to negotiate against. Gong's platform fee scales with the same headcount as its licences, so a quote grows twice with each new user. Clari's stated position that integrations and continuous support carry no extra platform fee is a claim worth holding a vendor to in writing during a procurement.

Understanding the Core Difference

Gong is a revenue-intelligence platform built on recorded conversations, with an engagement module beside it. Gong is bought to understand calls that already happened, not to send the first touch.

Groove by Clari is the sales-engagement product inside the Clari revenue platform. Groove is bought as one module of Clari rather than on its own, which is the whole difference in this comparison.

One product records what happened; the other runs what happens next.

Pricing Comparison

No price publishedGong pricing

quoted per team

No price publishedGroove by Clari pricing

quoted per team

Gong Pricing

Billing basis: the page publishes the SHAPE of the bill rather than the number: licences are priced per user, there is a platform fee on top based on the number of users supported, and existing tools integrate for free.

Source: Gong Pricing

Groove by Clari Pricing

Billing basis: Clari's own pricing page carries no number either, and states that the platform carries no extra platform fees for integrations or continuous support.

Source: Groove by Clari Pricing

Reading The Two Ladders Together

Gong. Gong is bought to understand calls that already happened, not to send the first touch. The platform fee is the line that surprises people, because it sits on top of the per-user licences and scales with the same headcount.

Groove by Clari. Groove is bought as one module of Clari rather than on its own, which is the whole difference in this comparison.

Trials. Gong offers no trial on its pricing page, and Groove by Clari offers no trial on its pricing page.

What The Bill Actually Looks Like

The scenario below is a thirty-person revenue team.

Neither vendor publishes a rate, so no dollar figure is stated below and none is invented. What both pages do publish is the SHAPE of the bill, and that is comparable.

Gong's page names two components: licences priced per user, and a platform fee based on the number of users supported. For a thirty-person team that means the quote has two lines that both scale with thirty, so a headcount increase moves the bill more than once. The same page states that existing tools integrate for free, which removes a third line other vendors charge for.

Clari's pricing page names the opposite arrangement, stating that the platform carries no extra platform fees for integrations or continuous support. Groove is quoted as part of Clari rather than on its own.

The practical advice follows from that rather than from arithmetic. Ask Gong for the platform fee separately from the per-seat rate and model both against next year's headcount, and ask Clari to put the no-platform-fee position into the order form rather than leaving it on a web page.

What Each One Gives Up

What Gong gives up. It does not run the outreach. Sequencing, cadences and the day-to-day sending motion are not what it is for, so a team buying Gong to solve a pipeline problem has bought the wrong thing. Its published fee structure adds a platform fee on top of per-user licences, so a quote grows twice with each hire, and no number appears on the page at all.

What Groove gives up. Independence. It is a module of the Clari platform rather than a standalone product, so evaluating it means evaluating Clari, and a team that wanted only a sequencer is being asked to adopt a revenue platform. Its pricing page carries no price either, and its conversation intelligence sits in a sibling module rather than in Groove itself.

Features Breakdown

Gong lists

• AI-powered call recording and transcription
• Deal intelligence and risk alerts
• Revenue forecasting with pipeline analytics
• Sales engagement sequences (Gong Engage)
• Coaching insights and talk-track analysis
• Email and web conferencing capture
• and 4 more listed below

Groove by Clari lists

• Salesforce integration for data integrity
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• and 4 more listed below

Gong Key Features

• AI-powered call recording and transcription
• Deal intelligence and risk alerts
• Revenue forecasting with pipeline analytics
• Sales engagement sequences (Gong Engage)
• Coaching insights and talk-track analysis
• Email and web conferencing capture
• Smart trackers for competitive mentions
• Team and rep performance dashboards
• Data Cloud for revenue data warehouse
• Ask Anything AI-generated insights

Groove by Clari Key Features

• Salesforce integration for data integrity
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

Both lists above are what each vendor publishes about itself, so they describe what is ADVERTISED rather than what is exclusive. A capability appearing under one name and not the other usually means the two companies write their feature lists differently, and the overlap between Gong and Groove by Clari is wider than two lists side by side suggest.

Integration Ecosystem

Gong Integrations

Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.

Groove by Clari Integrations

Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.

Shared Integrations

Both tools integrate with: Salesforce, Zoom, Gmail, Microsoft Outlook, Slack.

The lists above are the ones each vendor puts on its own site, and they are not exhaustive. Naming a connector under one tool and not the other says which integrations each company chose to advertise, and a connector missing from a published list is often still available through a general automation platform.

Switching Between Them

These tools do not replace each other cleanly, which is the first thing to establish. A team leaving Gong for Groove is giving up the conversation archive; a team leaving Groove for Gong is giving up the sequencing.

The recording history is the artefact that matters and the one most likely to be lost. Call recordings and transcripts accumulate for years and become the coaching library, and export terms differ by contract rather than by product, so that is a question for the contract rather than for the support desk. Raise it before the renewal rather than during the migration, because a team that discovers the answer late has no leverage left.

Where Each One Sits In A Cold Outbound Stack

Neither of these is a cold outbound tool, and putting either one in that slot is the common mistake. Cold outbound is a list, a mailbox and one message.

Groove sits closest to it, and that is exactly where house practice constrains what a sequencing platform is allowed to do: one message per campaign, with no bumps and no thread replies. A prospect who does not reply is retargeted through a fresh single-message campaign rather than a second message under the first, and no LinkedIn no-reply retarget is sent at all, because a second LinkedIn message lands under the one they ignored.

Gong sits after the meeting is booked, and it has nothing to do with whether the meeting counts. That is agreed in writing before launch.

How To Run The Evaluation

A fortnight of real use answers more than a feature comparison does. The order below puts the questions that eliminate one of these tools before the questions that merely rank them.

Evaluating Gong against Groove by Clari

• ✓Yes: Write down the one job the tool has to do, in a sentence, before opening either site
• ✓Yes: Read the billing basis on both pages, since a monthly rate and an annual rate are routinely compared as though they were the same number
• ✓Yes: Count the people who need access, and check what each vendor charges for the second one
• ✓Yes: Run the same real sample through both, rather than a demo dataset
• ✓Yes: Check the ceiling that is not the price: contacts, exports, credits, seats or daily volume, whichever this pair meters
• ~Depends: Confirm the export path works before committing, because leaving is the expensive half

The Decision In One Table

Three rows have been dropped from the summary this article used to carry. Two of them counted the bullet lists further up this page rather than anything either vendor publishes, and the third was a founding year with no bearing on a purchase. What is left is the set of things that actually decide it.

Final Thoughts

Gong is the buy when calls are happening and nobody can see inside them. Groove is the buy when Clari is the platform and the outreach needs to run on it.

Since neither publishes a price, put both quotes on the same page with the fee structures written out, and compare those rather than the totals.

Related Reading

• Best Gong Alternatives in 2026
• Best Groove by Clari Alternatives in 2026
• Gong vs Outreach: Sales Engagement Platform Comparison
• Gong vs Salesloft: Sales Engagement Platform Comparison
• Groove by Clari vs Outreach: Sales Engagement Platform Comparison

If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.