Gong vs Groove by Clari: Sales Engagement Platform Comparison

Gong vs Groove by Clari: Sales Engagement Platform Comparison

Sales teams evaluating multi-channel sales outreach and engagement tracking tools often narrow their shortlist to Gong and Groove by Clari. Both platforms deliver results, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

The Quick Answer

Gong stands out with ai-powered call recording and transcription and deal intelligence and risk alerts. Groove by Clari differentiates itself through salesforce-native architecture (no data sync needed) and multi-channel engagement flows (email, phone, linkedin).

Both start at the same price point ($Infinity/mo), so the decision comes down to features and workflow fit.

If your priority is coordinating outreach across email, phone, and social channels, both tools can deliver. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Gong is Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.

Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Gong Pricing (as of February 2026)

Source: Gong Pricing

Groove by Clari Pricing (as of February 2026)

Source: Groove by Clari Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Gong offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.

Features Breakdown

Gong Key Features

• AI-powered call recording and transcription
• Deal intelligence and risk alerts
• Revenue forecasting with pipeline analytics
• Sales engagement sequences (Engage module)
• Coaching insights and talk-track analysis
• Email and web conferencing capture
• Smart trackers for competitive mentions
• Team and rep performance dashboards
• Data Cloud for revenue data warehouse
• Ask Anything AI-generated insights

Groove by Clari Key Features

• Salesforce-native architecture (no data sync needed)
• Multi-channel engagement flows (email, phone, LinkedIn)
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

Unique to Gong

• AI-powered call recording and transcription
• Deal intelligence and risk alerts
• Revenue forecasting with pipeline analytics
• Sales engagement sequences (Engage module)
• Coaching insights and talk-track analysis
• Email and web conferencing capture
• Smart trackers for competitive mentions
• Team and rep performance dashboards
• Data Cloud for revenue data warehouse
• Ask Anything AI-generated insights

Unique to Groove by Clari

• Salesforce-native architecture (no data sync needed)
• Multi-channel engagement flows (email, phone, LinkedIn)
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

Integration Ecosystem

Gong Integrations

Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.

Groove by Clari Integrations

Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.

Shared Integrations

Both tools integrate with: Salesforce, Zoom, Gmail, Microsoft Outlook, Slack.

Gong exclusively offers: HubSpot, Microsoft Dynamics 365, Microsoft Teams, Google Meet, Webex, Outreach, Salesloft.

Groove by Clari exclusively offers: Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari.

Use Case Recommendations

Best Fit for Gong

• Organizations with complex tech stacks needing broad integration support (12 integrations)
• Enterprise buyers who prefer custom pricing and dedicated support
• SDR teams running multi-channel outreach sequences
• Sales managers tracking team engagement metrics

Best Fit for Groove by Clari

• Enterprise buyers who prefer custom pricing and dedicated support
• SDR teams running multi-channel outreach sequences
• Sales managers tracking team engagement metrics
• Revenue teams coordinating email, phone, and social touches

Feature Comparison Summary

Getting Started Checklist

1. Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
2. Estimate your expected sequences and engagement actions to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Gong and Groove by Clari both serve the multi-channel sales outreach and engagement tracking market well. Gong offers a more accessible entry point at $999/mo, while Groove by Clari starts at $999/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Related Reading

• Best Gong Alternatives in 2026
• Best Groove by Clari Alternatives in 2026
• Gong vs Outreach: Sales Engagement Platform Comparison
• Gong vs Salesloft: Sales Engagement Platform Comparison
• Groove by Clari vs Outreach: Sales Engagement Platform Comparison

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Pricing and features verified as of February 2026. Visit Gong and Groove by Clari for current information.