Groove by Clari vs Klenty: Cross-Category Comparison

Klenty's Starter tier is $50 a month billed annually and publishes 15000 monthly contacts and 75000 monthly emails. Groove by Clari publishes nothing comparable, because Clari sells it as one product inside a platform and its pricing page ends at a quote form rather than a price.

The two tools overlap more than the category labels suggest. Both run multichannel cadences, both log activity, and both put a dialer in front of a rep. Where they part company is what the mail is sent from and who it is sent to.

Why Compare These Two Tools?

Email sending platforms focus specifically on cold email campaigns, while sales engagement platforms offer multi-channel outreach including email, phone and social. The comparison comes down to specialization against breadth of channels.

Groove by Clari is a sales engagement and prospecting platform, now sold as part of the Clari platform, that automates email flows, logging, and analytics and integrates with Salesforce to keep activity data in the CRM. It is filed here as a sales engagement platform. To be precise about what that means, its own product page opens by calling it a complete sales engagement platform and leads on capturing sales activity into Salesforce.

Klenty is a sales engagement platform with multi-channel cadences, AI-powered prospecting, intent-based follow-ups, and a built-in dialer. It is filed here as a cold email platform, and its own pricing page rations monthly contacts on Starter, then seats on the two tiers above it. It is worth noting that its own description calls it a sales engagement platform too, so the cross-category framing is looser here than the labels suggest.

The category labels are the least interesting thing on this page. What decides the purchase is which meter each vendor bills on, which of the two gaps is currently costing more, and whether the second purchase can wait a quarter.

Where Each Tool Fits in Your Workflow

1. Step 1Campaign execution

   Klenty covers cold email outreach, from $50/mo.

2. Step 2Outreach orchestration

   Groove by Clari covers multi-channel sales outreach, on a quote rather than a published price.

Groove does send email, and that is the thing to be precise about. It sends from the rep's own connected mailbox, logs every touch back to the Salesforce record, and reports on flows from inside Clari. Its product page publishes no warmup pool, no domain rotation and no send allowance on the page fetched for this comparison, because the identity it sends from is a person's real work mailbox rather than a pool of dedicated cold domains.

Klenty's Starter card lists email deliverability, custom domain tracking, random intervals and email volume control, which is a sending-hygiene set rather than a warmup pool. Its higher tiers are priced per user and lead on the dialer.

Pricing Comparison

Groove by Clari Pricing

Groove is no longer bought on its own. Clari's site lists it alongside Capture, Inspect, Align, Copilot, Forecast and Guide as one product inside the Clari platform, and the Clari pricing page fetched for this comparison publishes no figures at all, ending instead at a Get a quote form. The one cost-shaped statement on that page is that the platform carries no extra fees for integrations or continuous support, which is worth having in writing but is not a number. Groove's own product page says 75,000+ users rely on it every day, so the quote you receive will be sized on seats.

Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.

Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ

Klenty Pricing

Read that middle column before the price column, because the three cards do not publish the same kind of quantity. Starter is the only tier that states a contact and email allowance; Growth and Plus lead on dialer minutes instead and are priced per user rather than per account. Klenty's page defaults to annual billing and sells a Parallel and Power Dialer alongside the plan at $45 per user/month.

Source: Klenty Pricing

Pricing Context

One of these pages publishes a price and the other publishes a process, which makes a headline comparison between them impossible rather than merely unhelpful. The published side can be modelled today; the unpublished side is a quote, and a quote arrives with a seat count, a term and whatever sits outside the licence attached to it. Budget the gap rather than the sticker.

What A Two-Tool Stack Costs

Here is illustrative arithmetic, invented as a worked example rather than taken from any client, for a two person team running one wave of about 2,000 prospects a month.

The Groove by Clari page fetched for this comparison publishes no figure to put in this column, so the honest entry is a quote. Leave a placeholder in the model and replace it before anyone signs anything.

On the other side the model is arithmetic rather than a negotiation, because Starter's 15000 monthly contacts and 75000 monthly emails cover the wave comfortably, and it is the only tier priced per account rather than per user. Klenty on its Starter tier is $50 a month billed annually, so one account subscription across twelve months comes to $600.

So the modelled year is $600 of published price plus one quote. A stack whose second line is a quote cannot be budgeted from a comparison page, and the quote is usually the larger number by some distance.

Three things make that quote arrive faster and closer to what you will actually pay: a seat count, because every unpriced vendor in this category starts there; the volume the other tool already carries, so the conversation is about what the platform adds; and a direct question about what sits outside the licence, since a platform fee, an implementation charge and a minimum term never appear on a pricing page.

Feature Highlights

Groove by Clari Key Capabilities (Sales Engagement Platform)

• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

Klenty Key Capabilities (Cold Email Platform)

• Multi-channel outreach (email, calls, SMS)
• Intent-based follow-ups
• AI-powered list building and enrichment
• AI sequence creation
• Sales playbooks
• Power dialer and call recordings
• Voicemail automation
• A/B testing
• 14-day free trial
• Advanced reporting and performance digests

Where The Two Actually Overlap

This pair overlaps substantially, and pretending otherwise would misread both pages. Klenty publishes multi-channel outreach across email, calls and SMS, intent-based follow-ups, AI list building, AI sequence creation, sales playbooks, a power dialer with recordings, voicemail automation, A/B testing and reporting. Groove publishes multi-channel engagement flows, auto-logging to Salesforce, tracking analytics, a dialer with logging and recording, a meeting scheduler, flow analytics, templates and account-based workflows.

Cadences, dialers, call recording, templates and reporting appear on both. The separation is where the activity data lands: Groove captures every sales activity into Salesforce as a single source of truth, while Klenty publishes CRM integrations and its own AI prospecting layer. Choosing between them is closer to choosing a system of record than choosing a feature set.

Do You Need Both, And In Which Order

Klenty first for a team building outbound from nothing, Groove first for a Salesforce shop whose reps already have named accounts and no discipline about working them. This is one of the few pairings in the batch where the order genuinely depends on the starting position rather than on the budget.

The reason is that both tools run cadences, so the second purchase adds less than it would elsewhere. What differs is the population and the system of record. Klenty is built to work a list somebody sourced; Groove is built to work the accounts already sitting in Salesforce and to make sure every touch lands back on the record. A team that has neither should start with the one that matches the list it actually has.

Integration Ecosystem

Groove by Clari Integrations

Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.

Klenty Integrations

Klenty connects with: Salesforce, HubSpot, Pipedrive, Zoho CRM, MS Dynamics, Zapier, Slack, Hippo Video.

Shared Integrations

Both tools integrate with: Salesforce, Slack. This shared ecosystem means they can work together in your tech stack.

When to Choose Groove by Clari

• Your biggest gap is in outreach orchestration
• You already have a solid cold email platform and need specialized multi-channel sales outreach capabilities
• You need enterprise-grade multi-channel sales outreach features
• Your team's primary bottleneck is multi-channel sales outreach

When to Choose Klenty

Choose Groove by ClariSales Engagement Platform, outreach orchestration

• Your biggest gap is in outreach orchestration
• You already have a solid cold email platform and need specialized multi-channel sales outreach capabilities
• You need enterprise-grade multi-channel sales outreach features
• Your team's primary bottleneck is multi-channel sales outreach

Choose KlentyCold Email Platform, campaign execution

• Your biggest gap is in campaign execution
• You already have a sales engagement platform and need better cold email outreach
• You want an affordable entry point ($50/mo)
• Your team's primary bottleneck is cold email outreach

• Your biggest gap is in campaign execution
• You already have a sales engagement platform and need better cold email outreach
• You want an affordable entry point ($50/mo)
• Your team's primary bottleneck is cold email outreach

Using Both Together

Both together is a real configuration rather than a theoretical one, and it needs a boundary drawn in advance, because both tools send email. The workable split is by list and by identity: cold prospects go out through Klenty on domains built for the purpose, and named accounts a rep already owns go out through Groove from that rep's own mailbox, logged straight into Salesforce.

House practice keeps that split honest. RevenueFlow runs one message per campaign, with no thread replies and no bump sequences behind it, so a prospect who appears in both systems receives at most one message from each rather than two escalating threads. The suppression list sits above the tools and is loaded into each of them before anything sends.

Salesforce, Slack appear on both integration lists above, and those shared connectors are where a duplicate is easiest to catch, because both systems can write to the same CRM record.

Rollout Notes

Before the first wave goes out

• ✓Yes: Name the system that owns the contacted-already list
• ✓Yes: Load suppression into both tools before either sends
• ✓Yes: Send one message per campaign, with no bump step behind it
• ✓Yes: Check the sending mailboxes are warmed and authenticated
• ✓Yes: Agree in writing what counts as a qualified meeting
• ~Depends: Point replies at one inbox a person actually reads

Klenty's Starter tier is priced per account and the two tiers above it are priced per user, so a migration that adds people changes the shape of the bill rather than just its size. Export the contacted list and the cadence definitions before the licence lapses, and re-authenticate sending mailboxes in the new system rather than assuming a connection transfers.

Meetings are qualified against criteria agreed in writing before launch, and that definition should survive a tooling change unchanged. A tool migration that quietly moves the qualification bar is how a reporting line stops being comparable to last quarter's.

Decision Shortcut

1. Name the binding constraint. List quality, sending capacity, or what happens after a reply. One of the three is costing more than the other two right now.
2. Read both meters before both feature lists. Groove by Clari is priced on seats, quoted rather than published; Klenty is priced on monthly contacts on Starter, then seats on the two tiers above it. Adding a rep and adding a domain cost different things on the two sides.
3. Price a realistic year, not a headline. Include the add-ons each tool needs to reach parity with the other, and leave the unpriced side as a placeholder until a quote arrives.
4. Decide who owns suppression. One system holds the contacted-already list, and both read from it before anything sends.
5. Re-check in a quarter. Whichever tool was bought second should have a measurable job by then, or it is a renewal to cancel.

Related Reading

• Best Groove by Clari Alternatives in 2026
• Best Klenty Alternatives in 2026
• Groove by Clari vs Outreach: Sales Engagement Platform Comparison
• Groove by Clari vs Salesloft: Sales Engagement Platform Comparison
• Instantly vs Klenty: Cold Email Platform Comparison

If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.