Groove by Clari vs Mixmax: Cross-Category Comparison
Compare Groove by Clari (sales engagement platform) and Mixmax (cold email platform) side by side. Understand how these tools fit different stages of your sales workflow.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach (email, phone, LinkedIn) with enterprise features and contact-based pricing. Mixmax is a Gmail-focused cold email platform starting at free, specializing in email sequences, tracking, and meeting scheduling. Choose Groove for orchestrating complex multi-channel campaigns across your sales team, or Mixmax for affordable, specialized cold email execution with lightweight engagement features.
Key takeaways
- Groove by Clari requires contacting sales for pricing while Mixmax offers a free plan and paid tiers from $34 to $105 per month.
- Mixmax's free plan includes 50 sequence recipients per month and 20 tracked emails, making it accessible for individual users and small teams.
- Both platforms integrate with Salesforce, Gmail, Zoom, and Slack, allowing them to work together in the same tech stack.
- Groove by Clari provides Salesforce-native architecture with no data sync required and includes auto-logging of all activities directly to Salesforce.
- Many sales teams use both tools simultaneously, with Groove handling outreach orchestration and Mixmax managing campaign execution.
Reviewed and updated February 6, 2026
Groove by Clari vs Mixmax: Cross-Category Comparison
Groove by Clari (sales engagement platform) and Mixmax (cold email platform) address different challenges in the outbound sales process. Comparing them makes sense when you are deciding which part of your workflow to invest in next.
Why Compare These Two Tools?
Email sending platforms focus specifically on cold email campaigns, while sales engagement platforms offer multi-channel outreach including email, phone, and social. The comparison comes down to specialization vs. breadth of channels.
Groove by Clari is a sales engagement platform focused on multi-channel sales outreach. Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Mixmax is a cold email platform focused on cold email outreach. Sales engagement platform for Gmail with AI-powered sequences, email tracking, meeting scheduling, and conversation intelligence.
Where Each Tool Fits in Your Workflow
| Aspect | Groove by Clari | Mixmax |
|---|---|---|
| Category | Sales Engagement Platform | Cold Email Platform |
| Workflow Stage | Outreach orchestration | Campaign execution |
| Primary Focus | Multi-channel sales outreach | Cold email outreach |
| Starting Price | Contact Sales | Free |
| Features Listed | 10 | 10 |
| Integrations | 9 | 9 |
Pricing Comparison
Groove by Clari Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Mixmax Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 50 sequence recipients/month | 20 tracked emails |
| Inbox Copilot | $34/mo | N/A | Unlimited tracked emails |
| Engagement Copilot | $65/mo | 1,500 sequence recipients/month | Unlimited |
| Mixmax Suite | $105/mo | 1,500 sequence recipients/month | Unlimited |
Source: Mixmax Pricing
Pricing Context
These tools serve different purposes, so a direct price comparison requires context. Pricing varies by plan. Contact each vendor for quotes based on your specific needs.
Feature Highlights
Groove by Clari Key Capabilities (Sales Engagement Platform)
- Salesforce-native architecture (no data sync needed)
- Multi-channel engagement flows (email, phone, LinkedIn)
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Mixmax Key Capabilities (Cold Email Platform)
- AI-powered email sequences
- Email tracking and analytics
- Meeting scheduling (1-click)
- Conversation intelligence
- Multichannel sequences
- AI email personalization
- Inbox categorization and smart signals
- CRM auto-sync
- Custom branding (add-on)
- Dialer and SMS (add-on)
Feature Overlap
These tools have minimal feature overlap, which makes sense given their different categories. They are more complementary than competitive.
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Mixmax Integrations
Mixmax connects with: Gmail, Google Workspace, Salesforce, HubSpot, Pipedrive, Slack, Zoom, Calendly, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, Gmail, Zoom, Slack. This shared ecosystem means they can work together in your tech stack.
When to Choose Groove by Clari
- Your biggest gap is in outreach orchestration
- You already have a solid cold email platform and need specialized multi-channel sales outreach capabilities
- You need enterprise-grade multi-channel sales outreach features
- Your team's primary bottleneck is multi-channel sales outreach
When to Choose Mixmax
- Your biggest gap is in campaign execution
- You already have a sales engagement platform and need better cold email outreach
- You want an affordable entry point ($0/mo)
- Your team's primary bottleneck is cold email outreach
Using Both Together
Many sales teams use both a sales engagement platform and a cold email platform as part of their complete workflow. Groove by Clari handles outreach orchestration while Mixmax covers campaign execution.
Since both tools integrate with Salesforce, Gmail, Zoom, connecting them in your workflow is straightforward.
Decision Framework
- Map your workflow gaps. Which stage needs the most improvement: outreach orchestration or campaign execution?
- Check your existing stack. Do you already have a tool covering one of these categories?
- Consider your budget. Can you invest in both, or do you need to prioritize one?
- Trial both. Sign up for free trials to evaluate each tool in your actual workflow.
- Measure ROI separately. Track the impact of each tool on its specific workflow stage.
Related Reading
- Best Groove by Clari Alternatives in 2026
- Best Mixmax Alternatives in 2026
- Groove by Clari vs Outreach: Sales Engagement Platform Comparison
- Groove by Clari vs Salesloft: Sales Engagement Platform Comparison
- Instantly vs Mixmax: Cold Email Platform Comparison
Pricing and features verified as of February 2026. Visit Groove by Clari and Mixmax for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Groove by Clari and Mixmax?
- Groove by Clari is a sales engagement platform focused on multi-channel outreach including email, phone, and LinkedIn, while Mixmax is a cold email platform specializing in email sequences and tracking within Gmail. Groove serves outreach orchestration across channels, whereas Mixmax focuses specifically on campaign execution through email. They address different stages of the sales workflow rather than competing directly.
- Can I use Groove by Clari and Mixmax together?
- Yes, many sales teams use both tools as part of their complete workflow. Groove handles multi-channel outreach orchestration while Mixmax covers cold email campaign execution. Both integrate with Salesforce, Gmail, Zoom, and Slack, making it straightforward to connect them in your tech stack. This combination allows teams to leverage specialized capabilities at different workflow stages.
- How much does Mixmax cost compared to Groove by Clari?
- Mixmax offers transparent pricing starting with a free plan (50 sequence recipients and 20 tracked emails monthly), then $34/month for Inbox Copilot, $65/month for Engagement Copilot, and $105/month for the full Suite. Groove by Clari requires contacting sales for pricing quotes. The pricing structures reflect their different market positions, with Mixmax providing accessible entry points and Groove targeting enterprise sales teams.
- Which tool should I choose if I'm just starting cold outreach?
- Choose Mixmax if you're starting cold outreach, especially if budget is a constraint. It offers a free plan with 50 sequence recipients per month, making it accessible for individual users and small teams testing cold email strategies. Mixmax specializes in cold email execution with AI-powered sequences and tracking. Groove by Clari is better suited for established teams needing enterprise-grade multi-channel orchestration across email, phone, and social platforms.
- Does Groove by Clari work with Salesforce like Mixmax does?
- Yes, both integrate with Salesforce, but differently. Groove by Clari is Salesforce-native, meaning it operates within Salesforce with no data sync needed and automatically logs all activities directly to Salesforce records. Mixmax offers CRM auto-sync as a feature that connects with Salesforce among other CRMs. If your team lives primarily in Salesforce, Groove's native architecture eliminates sync delays and data discrepancies.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AI Appointment Setters vs Human Setters vs Agencies: Cost per Meeting Compared
2026 pricing for voice AI setters, AI SDR platforms, human setters and agencies, with a cost-per-meeting table that adds back oversight and no-shows.
Email Blacklist Check and Recovery: How to Delist and Stay Off
How to check Spamhaus, Barracuda, and Microsoft for a listing, the exact delisting path for each, and the sending habits that prevent a second listing.