Lemlist vs SmartReach.io: Cold Email Platform Comparison

lemlist sells two self-serve plans and SmartReach.io sells four per track, and the two pages meter different things. lemlist's pricing page, which served its prices in pounds here, lists Email at £69 a month, or £55 billed yearly, with unlimited users and 50,000 emails a month, and Multichannel at £109, or £87 billed yearly, per user. SmartReach.io's page, in US dollars, opens its Email Outreach plans at $29 a month for 1,000 active prospects and 10,000 emails, under the headline "No per seat pricing. Pay for what you use." So the lemlist vs SmartReach question turns on what you want to pay for: seats and channels, or prospects.

Prices below are quoted in the currency each page served, and the two are never added or subtracted.

Lemlist vs SmartReach: The Short Answer

lemlist suits a team that wants email, LinkedIn, calls, SMS and WhatsApp in one sequence and will pay per user for it: Multichannel is £109 a user a month here, or £87 billed yearly. SmartReach.io suits a team that wants to meter prospects rather than seats: its Email Outreach plans start at $29 a month, and users are unlimited from Plus.

Buyers weighing HeyReach against lemlist can start from the HeyReach review. For the enterprise end of the market there is a separate lemlist vs Outreach.io comparison; Outreach's outreach.io addresses now redirect to outreach.ai.

What Each Platform Is

lemlist is an all-in-one outbound platform. Its pricing page lists a 650M+ lead database with email and phone finders, sequences that run across email, LinkedIn, calls, SMS and WhatsApp, a unified inbox, a deliverability hub with lemwarm warm-up included in all plans, AI agents it calls lemAgent, and an MCP server for AI tools.

SmartReach.io is cold email software that meters prospects instead of seats. Its pricing page lists free email verification, A/B testing, inbox rotation and ESP matching, warm-up accounts per plan, AI automations that classify replies and reschedule out-of-office contacts, a team inbox, and its own prospect database, which the navigation says filters 300M+ contacts. It sells domains and mailboxes inside the product.

The shapes differ at the entry point. lemlist's Email plan carries unlimited contacts and a 50,000-email monthly ceiling. SmartReach's Basic plan carries 1,000 active prospects and 10,000 emails, and the prospect count is what the ladder climbs.

Lemlist Pricing and SmartReach Pricing

lemlist Pricing

Billing basis: pounds a month as the page served them here, with a toggle for monthly, quarterly (save 10%) and yearly (save 20%); the page opens on yearly. The page also lists local currency billing in dollars, euros or pounds, so a buyer elsewhere may see another currency. One inconsistency is worth reading twice: the Email card says unlimited users, while the plan comparison table prices Email from £55 per user a month. Data costs extra, in credits worth £0.01 each: a verified email is 5 credits and a phone number 20, so £10 buys 1,000 credits, which the page translates as 200 emails or 50 phones. The same credits pay for buying-intent signals: 20 credits when a tracked company visits your website, 100 when a company raises funding, from 100 for hiring and job changes, and from 400 for LinkedIn engagement. The FAQ says credits are only charged when an action is successful, and that a 14-day trial of the Multichannel plan needs no credit card. A fuller look at lemlist's pricing walks through the credits.

Source: lemlist Pricing

SmartReach.io Pricing

Billing basis: US dollars a month, with an INR option and a yearly toggle labelled save up to 11%. The Pro card sets its $199 beside $279. A second track, Sales Engagement, runs $39, $99, $249 and $599 a month, or $35, $89, $229 and $539 billed yearly, and adds calling seats and manual LinkedIn seats; a desktop visit opened on that tab. Add-ons carry much of the real cost: LinkedIn automation is $29 a month per account, native CRM integrations $29 a month per CRM, and another 30,000 active prospects $79 a month. Agencies pay $29 a month for each client dashboard beyond the plan's allowance, storage for another 30,000 saved prospects is $29 a month, and each extra calling seat is $19 a month per phone number. Warm-up accounts run 10, 25, 75 and unlimited up the Email Outreach ladder. The page's list of benefits for all plans includes inbox rotation, while the Basic card marks it as not included. For the full ladder, see this breakdown of SmartReach's pricing.

Source: SmartReach.io Pricing

Meter	lemlist Email	SmartReach Basic
Price a month	£69 monthly, £55 billed yearly	$29 monthly, $26 billed yearly
Users	Unlimited on the card, though the plan table says from £55 per user	1 user; unlimited from Plus
Sending volume	50,000 emails a month	10,000 emails a month
Contacts	Unlimited contacts	1,000 active prospects
Warm-up and rotation	lemwarm and inbox rotation in all plans	10 warm-up accounts; inbox rotation from Plus
CRM integrations	HubSpot, Salesforce, Pipedrive and an API	None on Basic; $29 per CRM as an add-on

What a team pays as it grows

The arithmetic below is illustrative, with each vendor kept in the currency its page served. A team that wants LinkedIn automation for every rep pays lemlist £109 a user a month on Multichannel, so £109 for one person, £327 for three and £545 for five. On SmartReach the Sales Engagement Plus plan is $99 a month with unlimited users, and LinkedIn automation adds $29 a month per account, so the same teams pay $128, $186 and $244. The currencies differ, so the useful reading is the shape: lemlist's bill rises with every seat, SmartReach's rises with every LinkedIn account on a flat base.

Sending Infrastructure and Deliverability

lemlist puts deliverability in every plan: its comparison table lists Google, Microsoft and SMTP sending, inbox rotation, rotating IPs, custom tracking domains, a DNS setup test, deliverability testing and alerts, sending limits management, and in-app purchase of domains and mailboxes. Its FAQ says lemwarm and built-in deliverability protection are included in all plans.

SmartReach ties part of this to the ladder. Inbox rotation and ESP matching appear on the Plus card and above, warm-up accounts grow from 10 on Basic to unlimited on Scale, and free email verification sits on every plan. Domains cost $5 a month and mailboxes $4 inside the product, across Google Workspace, Microsoft 365, Azure or SMTP. It also lists prospect timezone sending and a holiday calendar that pauses campaigns on recipients' holidays.

Features Each Page Lists

lemlist's pricing page lists

• A 650M+ lead database with email and phone finders
• Sequences across email, LinkedIn, calls, SMS and WhatsApp
• lemwarm, inbox rotation, rotating IPs and a deliverability hub
• lemAgent AI agents, an MCP server and a unified inbox
• In-app domain and mailbox purchase

SmartReach.io's pricing page lists

• No per-seat pricing, metered by active prospects
• Free email verification and A/B testing on all plans
• ESP matching and inbox rotation from Plus
• Prospect timezone sending and a holiday calendar
• Domains at $5 and mailboxes at $4 a month

Both products run multi-step, multichannel sequences, so a capability named on one side often exists on the other under a different name. RevenueFlow's own practice is one message per campaign with no follow-up steps, and LinkedIn runs as its own motion rather than as a step inside an email sequence, so the sequence and LinkedIn features on both pages are described here as vendor features.

Integrations

lemlist's pricing page lists Zapier, Make, n8n and Clay, CRM integrations with HubSpot, Salesforce and Pipedrive, VoIP through Aircall and Ringover, and an API, a CLI and an MCP server for developers.

SmartReach.io's page lists Zapier on every plan and native CRM sync with HubSpot, Salesforce, Zoho and Pipedrive, sold as an add-on at $29 a month per CRM; its navigation promises connections to 8,000+ apps. The Basic card lists no integrations.

Both pages name HubSpot, Salesforce, Pipedrive and Zapier. The difference is what the CRM connection costs, not whether it exists.

Which One Fits

Headcount decides first. A single sender emailing fewer than 1,000 prospects is well served by SmartReach's $29 Basic plan. Past that, channels decide: a team that wants LinkedIn and calls for every rep should price lemlist Multichannel per user against SmartReach's flat Sales Engagement plan plus $29 per LinkedIn account. An email-only team at volume compares lemlist Email's 50,000 emails a month with SmartReach Plus's 50,000 active prospects and unlimited emails.

How To Run The Evaluation

1. Write down three numbers: users, prospects you contact in a month, and LinkedIn accounts you would automate.
2. Price lemlist in the currency its page shows you, per user on Multichannel, and SmartReach in dollars on the right track, then add its add-ons.
3. Start lemlist's 14-day Multichannel trial and SmartReach's free trial on the same small list.
4. Check the inconsistencies on each page with the vendor in writing: lemlist's per-user wording on Email, SmartReach's inbox rotation on Basic.
5. Confirm the CRM sync you need and what it costs on each side.

Final Thoughts

lemlist is the better fit for a team that wants every channel in one sequence and accepts per-user pricing to get it. SmartReach.io is the better fit for a team that wants to pay for prospects rather than seats, and it starts lower, at $29 a month for one sender.

Related Reading

• Best lemlist alternatives
• Best SmartReach alternatives

If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.