Adapt.io vs Apollo.io: Data Enrichment Tool Comparison
Compare Adapt.io and Apollo.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Adapt.io pricing runs Free at $0, Starter at $49 and Basic at $99 a month, or $490 and $990 a year. Apollo also starts at $49 per seat a month billed annually, $65 monthly, but its Basic plan grants 2,500 credits a month against Adapt.io Starter's 500 email credits, and one Apollo credit buys one email.
Key takeaways
- Adapt.io's pricing page lists Free at $0, Starter at $49 a month for 500 email credits and Basic at $99 for 1,000 email plus 100 phone credits, or $490 and $990 on yearly billing.
- Apollo.io lists Basic at $49, Professional at $79 and Organization at $119 per seat a month billed annually, or $65, $99 and $149 monthly, with Organization marked annual only and sold at three seats minimum.
- One Apollo credit buys one email and a phone number costs 8, so Basic's 2,500 monthly credits buy 2,500 emails or 312 phone numbers; Adapt.io sells separate email, phone and enrichment pools.
- Adapt.io labels its yearly toggle Save 20%, but $490 a year against 12 months at $49, which is $588, is a saving of about 17%.
Reviewed and updated October 1, 2026
Adapt.io pricing starts with a Free plan at $0, then Starter at $49 a month and Basic at $99 a month, billed monthly in dollars, or $490 and $990 a year on its yearly toggle, with a Custom plan quoted by sales. Apollo.io also charges $49 at its first paid rung, and the two plans behind that number are not close. Adapt.io's Starter buys 500 email credits a month. Apollo's Basic buys 30,000 credits per seat a year on annual billing, which is 2,500 a month, and one Apollo credit buys one email. Same headline price, five times the allowance, and Apollo still grants 2,500 a month at $65 on monthly billing.
The Quick Answer
Apollo.io buys far more contact volume per dollar on either billing term and bundles sequencing with the data. Its pricing page lists Basic at $49 per seat a month billed annually, or $65 billed monthly, with 2,500 credits per seat a month either way. Adapt.io lists Starter at $49 a month for 500 email credits. Choose Apollo when you want volume and an all-in-one platform. Choose Adapt.io when you want a simple list builder priced by credits rather than seats, with firmographic filters Apollo does not describe the same way and no sequencer to pay for.
Understanding the Core Difference
Adapt.io is a B2B lead intelligence platform with a contact database, a Chrome extension that finds verified email addresses, and data enrichment with 50+ attributes.
Apollo.io is an all-in-one sales platform whose pricing page advertises access to 240M contacts and 30M companies, with built-in email sequencing and a dialer.
Adapt.io is a list building tool that stops at the export. Apollo is a database with a sequencer, a dialer and pipeline management attached, which is why its credit allowances look generous: the data is the entry point to a wider subscription. Buying Adapt.io leaves your sending stack untouched, and buying Apollo usually starts a conversation about replacing part of it.
Adapt.io Pricing Compared With Apollo Pricing
Adapt.io pricing runs Free at $0, Starter at $49 and Basic at $99 a month on monthly billing, or $490 and $990 a year on the yearly toggle, with a Custom plan from sales. Apollo runs Free, then Basic $49, Professional $79 and Organization $119 per seat a month billed annually, or $65, $99 and $149 on monthly billing, where Organization is marked annual only.
Adapt.io Pricing
| Plan | Monthly | Yearly | Credits |
|---|---|---|---|
| Free | $0 | $0 | 25 email and 25 enrichment credits a month, 25 contacts a day |
| Starter | $49 a month | $490 a year | 500 email and 500 enrichment credits a month (6,000 each a year), 50 contacts a day |
| Basic | $99 a month | $990 a year | 1,000 email, 100 phone and 1,000 enrichment credits a month (12,000, 1,200 and 12,000 a year), 100 contacts a day |
| Custom | Talk to sales | Talk to sales | custom credits, no daily limit |
Billing basis: dollars per plan, monthly by default. The yearly toggle is labelled Save 20%, and the arithmetic comes to about 17%: $490 a year against 12 months at $49, which is $588, and $990 against $1,188. Phone credits appear only at Basic, so a team that needs mobile numbers starts at the third rung rather than the second. The FAQ says pricing is based on contact credits rather than user licenses, and the page opens with a 7-day free trial that asks for no credit card.
Source: Adapt.io Pricing
Apollo.io Pricing
| Plan | Annual billing | Monthly billing | Credits |
|---|---|---|---|
| Free | $0 | $0 | 900 credits per seat a year, granted monthly |
| Basic | $49 per seat/mo | $65 per seat/mo | 30,000 per seat a year upfront, or 2,500 a month |
| Professional | $79 per seat/mo | $99 per seat/mo | 48,000 per seat a year upfront, or 4,000 a month |
| Organization | $119 per seat/mo, 3 seats minimum | $149 shown, marked Annual Only | 72,000 per seat a year upfront |
Every paid rate above is per seat per month in dollars, and the page says its prices exclude any applicable taxes. It opens on annual billing and advertises a 24% saving; switched to monthly, Basic reads $65 and Professional $99, while Organization shows $149 but is marked Annual Only, so it cannot be bought month to month. Basic and Professional carry a 14-day trial, which the FAQ says includes 75 credits. For the add-ons and credit top-ups, see this full breakdown of Apollo's pricing.
Source: Apollo.io Pricing
What One Credit Buys on Each Side
Apollo's page publishes a single credit currency: an email costs 1 credit, a phone number 8 credits, AI research 1 credit per run and the US dialer 2 credits a minute. Adapt.io's cards list three separate pools, email, phone and enrichment credits, and publish no conversion between them, so the two compare only email for email. On that basis Apollo Basic's 2,500 monthly credits buy up to 2,500 emails, or 312 phone numbers if spent on phones alone, against the 500 email credits on Adapt.io's Starter.
| Action | Apollo.io | Adapt.io |
|---|---|---|
| One email address | 1 credit | Email credits, their own pool: 500 a month on Starter |
| One phone number | 8 credits | Phone credits, from Basic only: 100 a month |
| Enriching a record | 1 to 8 credits on the card, up to 9 in the FAQ | Enrichment credits, their own pool: 500 a month on Starter |
| Research and calling | AI research 1 credit a run, US dialer 2 credits a minute | Not on the pricing page |
| Conversion between pools | One currency for every action | None published |
Apollo Enrichment Pricing
Enrichment on Apollo is priced in the same credits. The pricing page's credit table lists enriching a record at 1 to 8 credits, while its FAQ says data enrichment uses up to 9 credits per record and the API documentation charges 1 to 9 per person: 1 credit for demographics or an email, and 8 more if a mobile number comes back. Organization enrichment costs 1 credit per company. Waterfall enrichment through outside vendors typically uses 1 to 4 credits for an email and 8 to 25 for a phone, by the API documentation's own ranges, and can run higher. Adapt.io sells enrichment as its own pool, 500 credits a month on Starter and 1,000 on Basic, across CSV, CRM and API enrichment, with API access listed on the Custom plan.
What the two cost at a realistic volume
Price an invented case: one operator needing 1,000 verified emails a month, no phone numbers. The volume is illustrative and both rates are published. On Adapt.io that is the Basic plan at $99 a month for 1,000 email credits, so about ten cents an email, or $990 a year for 12,000 on the yearly toggle, about $82.50 a month. On Apollo the Basic plan covers it with room to spare: $65 a month billed monthly for 2,500 credits a month, or $49 a month billed annually for 30,000 a year, so two to three cents an email. Apollo is roughly four to five times better value on this invented volume on either billing term.
Reading the price ladders against each other
Seats are the real counterweight. Apollo's rates are per seat, so every added person adds $49 to $119 a month on annual billing, and Organization needs three seats, a floor of $357 a month. Adapt.io's FAQ says it prices by contact credits rather than user licenses, although team management with credit allocation rules sits on its Custom plan. Apollo's annual credits are granted upfront, its cancellations take effect at the end of the current term, and its FAQ says mid-term downgrades are not refunded, so an annual Apollo plan is a year's commitment whatever the credits do. Adapt.io's FAQ says a subscription can be cancelled at any time and used until the paid period ends.
Features Breakdown
Adapt.io's pricing page lists
- A Chrome extension that finds verified email addresses
- Advanced filters and list building on every plan
- CSV export, saved search and ABM list building from Starter
- Phone numbers and CRM export from Basic
- Suppression lists, job change alerts, department growth and API access on Custom
Apollo's pricing page lists
- Access to 240M contacts and 30M companies
- Unlimited sequences on paid plans, A/Z testing from Professional
- A deliverability suite and email warmup
- Waterfall enrichment and CSV, CRM and API enrichment
- A US dialer, call recording and deal management
Adapt.io's list is a list builder's list: advanced filters, saved searches, ABM list building from uploaded company websites and API access. Its FAQ names what it thinks sets it apart: department-wise employee counts and growth, and more than 3,000 industries with granular SaaS filters such as Fintech SaaS and HRTech SaaS. Apollo's list covers the data and keeps going into sequences, deliverability, a dialer and deal management. The extra breadth is only a saving if it replaces something you are already paying for.
Integration Ecosystem
Adapt.io's pricing page lists CRM export from Basic to Salesforce, HubSpot, Pipedrive, Zoho, Outreach and Salesgear. Its old integrations address now returns a page-not-found, so that list is the one to plan around.
Apollo's FAQ says it integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn and all email providers, and its plan table adds Pipedrive, Mailgun and LLM integrations over MCP.
Both lists name Salesforce, HubSpot, Pipedrive and Outreach. Apollo's extra names, SalesLoft, SendGrid and Mailgun, reflect a product that expects to run the outreach itself; Adapt.io's Zoho and Salesgear exports reflect one that expects to hand data off.
Who Should Pick Which
Pick Apollo.io when volume matters. Its credit allowances are the strongest in this comparison on either billing term, and if the bundled sequencer replaces a separate subscription the effective saving is larger than the price difference suggests. Annual billing takes Basic from $65 to $49 a seat, but month to month is available on every plan below Organization.
Pick Adapt.io for its data points rather than its price. A single operator who wants department growth figures and fine-grained SaaS industry filters, billed by credits rather than seats, gets a genuine benefit from a list builder that does only that job.
Pick Adapt.io when your sending stack is settled and you have no intention of moving it. Paying for Apollo's engagement features and not using them turns its volume advantage into a smaller one, and the list building job Adapt.io does is the only part you needed.
Where Each One Sits in a Cold Outbound Stack
Adapt.io occupies one slot in a cold outbound stack, at the front, where the list is assembled. Apollo wants to occupy three: the list, the enrichment and the send. Consolidation reduces vendor count and raises the cost of changing your mind about any one layer.
House practice is one message per campaign with no bumps and no thread replies, which lowers the value of a bundled sequencer's sequence features considerably. What carries an outbound wave is address quality and the health of the sending domain, so a stack that keeps the data source separable from the sender can fix a deliverability problem without renegotiating a data contract. See cold email infrastructure for what that separation buys.
Switching Between Them
Moving from Adapt.io to Apollo is easy and expands your commitment. Contacts export to CSV, both reach Salesforce and HubSpot, and the work is deciding whether sending moves too. Do that deliberately rather than drifting into it, because a half-migrated sending stack is worse than either whole one.
Moving the other way is harder, since Apollo holds sequence history and pipeline records that Adapt.io's pricing page lists no equivalent for. Export contacts and any live sequences before the term ends, and time the move to a renewal: Apollo grants annual credits upfront, cancellations take effect at the end of the term, and mid-term downgrades are not refunded.
Feature Comparison Summary
| Comparison | Adapt.io | Apollo.io |
|---|---|---|
| Entry rung | Free | Free |
| First paid rung | $49/mo, or $490 a year | $49/seat/mo annual, $65 monthly |
| What that paid rung is | Starter, 500 email credits a month | Basic, 2,500 credits per seat a month |
| Where it sits in a stack | A list builder you run before anyone is contacted | A database and a sending tool sold as one subscription |
Getting Started Checklist
- Convert both allowances to credits a month, and note that one Apollo credit is one email while Adapt.io splits email, phone and enrichment pools
- Work out whether the bundled sequencer would replace a subscription you already pay for
- Count seats, because Apollo prices per seat and Organization needs three, while Adapt.io prices by credits
- Pick the billing term: Apollo advertises 24 percent off for annual, and Adapt.io's yearly toggle works out at about 17 percent
- Check whether you would actually spend an annual credit grant before the term ends
- Test both free tiers on the same 100 rows of your own ICP
Final Thoughts
Apollo.io is the better value on volume by a wide margin on either billing term, and the better fit for a team happy to consolidate outbound into one platform. Adapt.io is the better fit for a single operator who wants its particular firmographic filters alongside a sending stack they have no intention of changing. Decide what the data is for first, because on price alone the comparison is not close.
Related Reading
- Best Adapt.io Alternatives in 2026
- Best Apollo.io Alternatives in 2026
- Adapt.io vs ZoomInfo: Data Enrichment Tool Comparison
- Adapt.io vs Clay: Data Enrichment Tool Comparison
- Apollo.io vs ZoomInfo: Which B2B Data Platform Should You Choose?
If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.
Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.
Frequently asked questions.
Frequently asked questions- How much does Adapt.io cost?
- Adapt.io's pricing page lists four plans. Free is $0 with 25 email credits a month, Starter is $49 a month for 500 email credits, Basic is $99 for 1,000 email and 100 phone credits, and Custom is quoted by sales. On the yearly toggle Starter is $490 and Basic $990 a year. A 7-day free trial needs no credit card.
- Which gives more contacts for $49?
- Apollo, by roughly five times. Its Basic plan grants 30,000 credits per seat a year at $49 per seat a month billed annually, which is 2,500 a month, and one credit buys one email. Adapt.io's Starter gives 500 email credits a month for $49. On monthly billing Apollo Basic costs $65 and still grants 2,500 credits a month.
- What does Apollo enrichment cost in credits?
- Apollo's pricing page lists enrichment at 1 to 8 credits per record, while its FAQ and API documentation say up to 9: one credit for an email or demographics, and eight more if a mobile number is returned. Organization enrichment costs 1 credit per company. Waterfall lookups through outside vendors can cost more, by the API documentation's own ranges.
- Does Adapt.io require an annual contract?
- No. Adapt.io's plans are monthly by default, with a yearly option at $490 for Starter and $990 for Basic, and its FAQ says you can cancel at any time and keep using the account until the paid period ends. Apollo also sells Basic and Professional month to month, at $65 and $99 a seat, while its Organization plan is annual only.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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