Clay vs Groove by Clari: Cross-Category Comparison
Compare Clay (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. Understand how these tools fit different stages of your sales workflow.
Clay and Groove by Clari serve different workflow stages rather than competing directly. Clay is a data enrichment tool with 150+ integrations starting at free, focused on B2B lead sourcing and contact data. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach orchestration with contact-sales pricing. Most B2B teams use both together, with Clay handling data enrichment and Groove managing outreach sequences.
Key takeaways
- Clay offers 150+ data provider integrations with plans starting at free for 100 credits per month, while Groove by Clari requires contacting sales for pricing.
- Clay operates at the lead sourcing stage of the sales workflow, while Groove by Clari handles outreach orchestration after data has been enriched.
- Both tools integrate with Salesforce, making them complementary rather than competitive in most sales tech stacks.
- Clay's Pro plan provides 50,000 credits per month for $800, while Groove by Clari focuses on Salesforce-native architecture with no data sync required.
- The tools have minimal feature overlap because they address different workflow stages—data enrichment versus multi-channel engagement.
Reviewed and updated February 6, 2026
Clay vs Groove by Clari: Cross-Category Comparison
Teams building a B2B sales stack often face a choice between investing in B2B lead data and contact enrichment (Clay) or multi-channel sales outreach (Groove by Clari). This comparison helps you understand what each tool does, where they overlap, and how they fit into your workflow.
Why Compare These Two Tools?
Data enrichment tools provide the contact data that sales engagement platforms use for outreach sequences. The question for buyers is often whether an all-in-one platform that includes data can replace a dedicated enrichment tool.
Clay is a data enrichment tool focused on B2B lead data and contact enrichment. Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Groove by Clari is a sales engagement platform focused on multi-channel sales outreach. Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Where Each Tool Fits in Your Workflow
| Aspect | Clay | Groove by Clari |
|---|---|---|
| Category | Data Enrichment Tool | Sales Engagement Platform |
| Workflow Stage | Lead sourcing and data | Outreach orchestration |
| Primary Focus | B2B lead data and contact enrichment | Multi-channel sales outreach |
| Starting Price | Free | Contact Sales |
| Features Listed | 9 | 10 |
| Integrations | 14 | 9 |
Pricing Comparison
Clay Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 100 credits/month | N/A |
| Starter | $149/mo | 2,000 credits/month | N/A |
| Explorer | $349/mo | 10,000 credits/month | N/A |
| Pro | $800/mo | 50,000 credits/month | N/A |
Source: Clay Pricing
Groove by Clari Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Pricing Context
These tools serve different purposes, so a direct price comparison requires context. Pricing varies by plan. Contact each vendor for quotes based on your specific needs.
Feature Highlights
Clay Key Capabilities (Data Enrichment Tool)
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Groove by Clari Key Capabilities (Sales Engagement Platform)
- Salesforce-native architecture (no data sync needed)
- Multi-channel engagement flows (email, phone, LinkedIn)
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Feature Overlap
These tools have minimal feature overlap, which makes sense given their different categories. They are more complementary than competitive.
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce. This shared ecosystem means they can work together in your tech stack.
When to Choose Clay
- Your biggest gap is in lead sourcing and data
- You already have a solid sales engagement platform and need specialized B2B lead data and contact enrichment capabilities
- You want an affordable entry point ($0/mo)
- Your team's primary bottleneck is B2B lead data and contact enrichment
When to Choose Groove by Clari
- Your biggest gap is in outreach orchestration
- You already have a data enrichment tool and need better multi-channel sales outreach
- You need enterprise-grade multi-channel sales outreach features
- Your team's primary bottleneck is multi-channel sales outreach
Using Both Together
Many sales teams use both a data enrichment tool and a sales engagement platform as part of their complete workflow. Clay handles lead sourcing and data while Groove by Clari covers outreach orchestration.
Since both tools integrate with Salesforce, connecting them in your workflow is straightforward.
Decision Framework
- Map your workflow gaps. Which stage needs the most improvement: lead sourcing and data or outreach orchestration?
- Check your existing stack. Do you already have a tool covering one of these categories?
- Consider your budget. Can you invest in both, or do you need to prioritize one?
- Trial both. Sign up for free trials to evaluate each tool in your actual workflow.
- Measure ROI separately. Track the impact of each tool on its specific workflow stage.
Related Reading
- Best Clay Alternatives in 2026
- Best Groove by Clari Alternatives in 2026
- Apollo vs Clay: Choosing the Right Data Enrichment Tool for B2B Sales
- Clay vs ZoomInfo: Data Enrichment Tool Comparison
- Groove by Clari vs Outreach: Sales Engagement Platform Comparison
Pricing and features verified as of February 2026. Visit Clay and Groove by Clari for current information.
Frequently asked questions.
Frequently asked questions- Should I choose Clay or Groove by Clari for my sales team?
- The choice depends on your workflow gap. Choose Clay if your primary bottleneck is lead sourcing and contact data enrichment, especially if you already have a sales engagement platform. Choose Groove by Clari if you need multi-channel outreach orchestration and already have a data enrichment solution. Many B2B teams use both tools together since they serve different workflow stages.
- Can Clay and Groove by Clari work together in the same tech stack?
- Yes, many sales teams use both tools as part of their complete workflow. Clay handles lead sourcing and data enrichment while Groove by Clari covers outreach orchestration. Both tools integrate with Salesforce, making it straightforward to connect them in your workflow and pass enriched data from Clay into Groove's engagement sequences.
- How much does Clay cost compared to Groove by Clari?
- Clay offers a free plan with 100 credits per month, with paid plans ranging from $149 per month (Starter with 2,000 credits) to $800 per month (Pro with 50,000 credits). Groove by Clari requires contacting sales for pricing. Direct price comparison requires context since they serve different purposes—data enrichment versus sales engagement.
- What are the main differences between Clay and Groove by Clari?
- Clay is a data enrichment tool focused on B2B lead data with 150+ integrations and AI-powered enrichment, operating at the lead sourcing stage. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach including email, phone, and LinkedIn, operating at the outreach orchestration stage. They have minimal feature overlap and address different workflow bottlenecks.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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