Clay vs ZoomInfo: Data Enrichment Tool Comparison
Compare Clay and ZoomInfo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay offers 150+ data provider integrations and AI-powered enrichment starting at $149/month for 2,000 credits, with unlimited users and credit rollover. ZoomInfo provides 260M+ professional profiles and 100M+ company profiles with proprietary intent data, starting at $1,250/month for 5,000 yearly credits. Both offer free tiers. Clay suits teams needing broad integrations and workflow automation; ZoomInfo fits enterprises requiring comprehensive proprietary data and intent signals.
Key takeaways
- Clay integrates with 150+ data providers and includes AI-powered enrichment (Claygent), while ZoomInfo maintains a proprietary database of 260M+ professional profiles and 100M+ company profiles.
- Clay's paid plans start at $149/month for 2,000 credits with unlimited users, while ZoomInfo's Professional plan starts at $1,250/month for 5,000 annual credits.
- Clay offers 14 integrations including Salesforce, HubSpot, Pipedrive, Apollo.io, and Google Sheets, while ZoomInfo provides 6 integrations focused on enterprise tools like Microsoft Dynamics 365 and Marketo.
- ZoomInfo provides 150M+ direct emails, 135M+ verified phone numbers, and intent signals across 11,000+ topics as proprietary features.
- Both platforms offer free tiers allowing teams to test functionality before committing to paid plans.
Reviewed and updated February 6, 2026
Clay vs ZoomInfo: Data Enrichment Tool Comparison
Clay and ZoomInfo are two of the most talked-about data enrichment tools in the market today. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is everything you need to know.
The Quick Answer
Clay stands out with 150+ data provider integrations and ai-powered enrichment (claygent). ZoomInfo differentiates itself through 260m+ published professional profiles and 100m+ company profiles.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools can deliver. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Clay Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 100 credits/month | N/A |
| Starter | $149/mo | 2,000 credits/month | N/A |
| Explorer | $349/mo | 10,000 credits/month | N/A |
| Pro | $800/mo | 50,000 credits/month | N/A |
Source: Clay Pricing
ZoomInfo Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Unique to Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Unique to ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Clay exclusively offers: Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
ZoomInfo exclusively offers: Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for Clay
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Clay | ZoomInfo |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $800/mo | $3333/mo |
| Total Features Listed | 9 | 9 |
| Integrations | 14 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and ZoomInfo both serve the B2B lead data and contact enrichment market well. Clay offers a more accessible entry point, while ZoomInfo starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Related Reading
- Best Clay Alternatives in 2026
- Best ZoomInfo Alternatives in 2026
- Apollo vs Clay: Choosing the Right Data Enrichment Tool for B2B Sales
- Clay vs Lusha: Which B2B Data Enrichment Tool Should You Use?
- Apollo.io vs ZoomInfo: Which B2B Data Platform Should You Choose?
Pricing and features verified as of February 2026. Visit Clay and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and ZoomInfo?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment, while ZoomInfo is an enterprise B2B database with 260M+ proprietary professional profiles and intent data. Clay emphasizes integration breadth and automation, whereas ZoomInfo focuses on comprehensive proprietary contact data and intent signals across 11,000+ topics.
- How much does Clay cost compared to ZoomInfo?
- Clay's paid plans start at $149/month for 2,000 credits and scale to $800/month for 50,000 credits. ZoomInfo starts at $1,250/month for 5,000 annual credits and reaches $3,333/month for its Elite plan with 10,000 annual credits. Both offer free tiers, but Clay provides significantly lower entry pricing for paid plans.
- Which tool has better integrations for sales teams?
- Clay offers 14 integrations including Salesforce, HubSpot, Pipedrive, Apollo.io, Lemlist, Instantly, and Google Sheets, making it suitable for diverse tech stacks. ZoomInfo provides 6 integrations focused on enterprise tools like Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, and Outreach. Clay suits teams needing broad integration support, while ZoomInfo fits enterprise sales operations using established enterprise platforms.
- Does Clay or ZoomInfo have more contact data?
- ZoomInfo maintains a proprietary database of 260M+ professional profiles, 100M+ company profiles, 150M+ direct emails, and 135M+ verified phone numbers. Clay does not maintain its own database but connects to 150+ data providers through integrations. If you need a single comprehensive proprietary database, ZoomInfo offers more direct contact data, while Clay provides access to multiple data sources through its integration approach.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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