Clearbit vs Close: Cross-Category Comparison
Compare Clearbit (data enrichment tool) and Close (crm platform) side by side. Understand how these tools fit different stages of your sales workflow.
Clearbit is a data enrichment tool that finds and verifies B2B contact information, starting at $45/month for 100 credits. Close is a CRM platform for managing customer relationships and sales pipelines, starting at $19/month. They serve different workflow stages—Clearbit handles lead sourcing and data quality, while Close manages pipeline tracking and customer communications—making them complementary rather than competitive tools.
Key takeaways
- Clearbit starts at $45/month for 100 credits focused on B2B lead data enrichment, while Close starts at $19/month for CRM and pipeline management.
- The tools have minimal feature overlap because they address different workflow stages: Clearbit handles lead sourcing and data verification, Close manages customer relationships and deal tracking.
- Both tools integrate with HubSpot and Segment, allowing them to work together in a unified tech stack.
- Close includes built-in calling, SMS, and email functionality specifically designed for inside sales teams.
- Many sales teams use both tools simultaneously because data enrichment and CRM functions address separate bottlenecks in the sales workflow.
Reviewed and updated February 6, 2026
Clearbit vs Close: Cross-Category Comparison
Teams building a B2B sales stack often face a choice between investing in B2B lead data and contact enrichment (Clearbit) or customer relationship management (Close). This comparison helps you understand what each tool does, where they overlap, and how they fit into your workflow.
Why Compare These Two Tools?
Data enrichment tools find and verify contact information, while CRMs organize and track those contacts through the sales process. Teams evaluate whether their CRM's built-in data features are sufficient or if a dedicated enrichment tool delivers better data quality.
Clearbit is a data enrichment tool focused on B2B lead data and contact enrichment. B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.
Close is a crm platform focused on customer relationship management. A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Where Each Tool Fits in Your Workflow
| Aspect | Clearbit | Close |
|---|---|---|
| Category | Data Enrichment Tool | CRM Platform |
| Workflow Stage | Lead sourcing and data | Pipeline and deal tracking |
| Primary Focus | B2B lead data and contact enrichment | Customer relationship management |
| Starting Price | $45/mo | $19/mo |
| Features Listed | 8 | 8 |
| Integrations | 4 | 8 |
Pricing Comparison
Clearbit Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Entry | $45/mo | 100 credits/month | N/A |
| Business | $1667/mo | Custom | N/A |
| Enterprise | Contact Sales | Custom | N/A |
Source: Clearbit Pricing
Close Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Base | $19/mo |
| Startup | $49/mo |
| Professional | $99/mo |
| Enterprise | $139/mo |
Source: Close Pricing
Pricing Context
These tools serve different purposes, so a direct price comparison requires context. Clearbit starts at $45/mo for B2B lead data and contact enrichment, while Close starts at $19/mo for customer relationship management. Many teams end up paying for both since they address different workflow stages.
Feature Highlights
Clearbit Key Capabilities (Data Enrichment Tool)
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Close Key Capabilities (CRM Platform)
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Feature Overlap
These tools have minimal feature overlap, which makes sense given their different categories. They are more complementary than competitive.
Integration Ecosystem
Clearbit Integrations
Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Shared Integrations
Both tools integrate with: HubSpot, Segment. This shared ecosystem means they can work together in your tech stack.
When to Choose Clearbit
- Your biggest gap is in lead sourcing and data
- You already have a solid crm platform and need specialized B2B lead data and contact enrichment capabilities
- You want an affordable entry point ($45/mo)
- Your team's primary bottleneck is B2B lead data and contact enrichment
When to Choose Close
- Your biggest gap is in pipeline and deal tracking
- You already have a data enrichment tool and need better customer relationship management
- You want an affordable entry point ($19/mo)
- Your team's primary bottleneck is customer relationship management
Using Both Together
Many sales teams use both a data enrichment tool and a crm platform as part of their complete workflow. Clearbit handles lead sourcing and data while Close covers pipeline and deal tracking.
Since both tools integrate with HubSpot, Segment, connecting them in your workflow is straightforward.
Decision Framework
- Map your workflow gaps. Which stage needs the most improvement: lead sourcing and data or pipeline and deal tracking?
- Check your existing stack. Do you already have a tool covering one of these categories?
- Consider your budget. Can you invest in both, or do you need to prioritize one?
- Trial both. Sign up for free trials to evaluate each tool in your actual workflow.
- Measure ROI separately. Track the impact of each tool on its specific workflow stage.
Related Reading
- Best Clearbit Alternatives in 2026
- Best Close Alternatives in 2026
- Apollo vs Clearbit: Comparing B2B Data Platforms for Sales and Marketing
- Clearbit vs ZoomInfo: Data Enrichment Tool Comparison
- Close vs Salesforce: CRM Platform Comparison
Pricing and features verified as of February 2026. Visit Clearbit and Close for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Clearbit and Close?
- Clearbit is a data enrichment tool that finds and verifies B2B contact information, while Close is a CRM platform that manages customer relationships and sales pipelines. Clearbit focuses on lead sourcing and data quality at the top of the funnel, whereas Close handles pipeline tracking, communications, and deal management throughout the sales process. They operate at different workflow stages rather than competing directly.
- Can I use Clearbit and Close together?
- Yes, many sales teams use both tools as part of their complete workflow. Clearbit handles lead sourcing and data enrichment while Close covers pipeline and deal tracking. Both tools integrate with HubSpot and Segment, making it straightforward to connect them in your tech stack. Since they address different workflow stages, they complement rather than duplicate each other's functionality.
- Which is cheaper, Clearbit or Close?
- Close is cheaper at entry level, starting at $19/month for the Base plan, while Clearbit starts at $45/month for 100 credits. However, direct price comparison requires context because they serve fundamentally different purposes. Clearbit provides data enrichment services while Close offers CRM functionality. Most teams evaluate them based on which workflow gap they need to fill rather than purely on price.
- Does Close have data enrichment features like Clearbit?
- Close is primarily a CRM platform focused on pipeline management, calling, SMS, and email functionality rather than data enrichment. While it includes features to reduce manual data entry, it doesn't specialize in the B2B contact verification and enrichment capabilities that define Clearbit. Teams needing strong data enrichment typically use a dedicated tool like Clearbit alongside their CRM.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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