Clearbit vs Groove by Clari: Cross-Category Comparison
Clearbit covers sourcing while Groove by Clari covers sending and follow-through. Which gap to close first, what a year costs, and whether a team needs both.
Buy neither before naming the gap. Clearbit no longer sells standalone plans and now ships inside HubSpot, while Groove by Clari lists packages and quotes its price on a call. Teams short of verified contacts fix the data side first; teams losing booked meetings after the reply fix the sending side first, and most start with one.
Key takeaways
- Clearbit has no current purchase path. The tiers still quoted in older comparisons are a retired standalone ladder, and the capability is now sold inside HubSpot.
- Groove is quoted inside the Clari platform rather than sold on its own, so its price depends on what else that contract carries.
- Neither half of this stack can be budgeted from a public page, so arrive at both calls with the same volume assumption and compare the quotes on it.
- Data first, sending second, because a sending platform bought onto a thin list delivers the same thin list faster and hides the cause in its own reporting.
Reviewed and updated August 29, 2026
Clearbit vs Groove by Clari: Cross-Category Comparison
Clearbit's own site now opens with a notice that Clearbit has joined HubSpot. No standalone pricing page is left to read and the capability is sold inside HubSpot, which changes what this comparison can honestly settle. Groove sits on the other side of that line and names no price on its own page, because it is sold as one product inside the Clari platform. Reading those two shapes together is what this comparison is for.
Why Compare These Two Tools?
Data enrichment tools provide the contact data that sales engagement platforms use for outreach sequences. The question for buyers is often whether an all-in-one platform that includes data can replace a dedicated enrichment tool.
Clearbit is a data enrichment tool focused on B2B lead data and contact enrichment. Clearbit is a B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.
Groove by Clari is a sales engagement platform focused on multi-channel sales outreach. Sales engagement and prospecting platform (now part of Clari) that automates email sequences, logging, and analytics, and integrates with Salesforce to keep activity data in the CRM.
That framing needs one correction. Clearbit is no longer a standalone purchase, so this is not a comparison of two products a team could buy this quarter. What follows treats the Clearbit side as a capability bought through HubSpot and is explicit about where a figure cannot be checked.
Where Each Tool Fits in Your Workflow
- Step 1Lead sourcing and data
Clearbit covers B2B lead data and contact enrichment, now through HubSpot.
- Step 2Outreach orchestration
Groove by Clari covers multi-channel sales outreach.
| Aspect | Clearbit | Groove by Clari |
|---|---|---|
| Category | Data Enrichment Tool | Sales Engagement Platform |
| Workflow Stage | Lead sourcing and data | Outreach orchestration |
| Primary Focus | B2B lead data and contact enrichment | Multi-channel sales outreach |
| Starting Price | Retired into HubSpot | Contact Sales |
| Features Listed | 8 | 10 |
| Integrations | 4 | 9 |
What Each Side Actually Does in a Cold Outbound Run
A cold outbound run has a fixed shape, and these two categories sit in different parts of it. Targeting comes first, and that is a decision about who is worth writing to rather than a piece of software. Then the list gets built and a mailbox gets resolved for every person on it. That half belongs to Clearbit: search filters, an extension over a profile, a spreadsheet pushed back through enrichment, and a verification pass that discards anything the provider could not confirm.
Sending is Groove by Clari's half. Sender accounts, sending windows, the daily cap on each mailbox, reply detection and the record of who answered all live there. RevenueFlow runs one message per campaign, so nothing on that side is a bump step or a thread reply waiting to fire. A prospect who stays quiet gets re-approached later through a new campaign with a different angle, never with a second message stacked under the one they ignored, and on LinkedIn that second message does not get sent at all.
The last stage belongs to neither product. Somebody reads the reply and somebody books the meeting, and the meeting counts only against qualification criteria written down before launch. A tool can route a reply into a queue. It cannot decide what a qualified meeting is.
Pricing Comparison
Clearbit Pricing
Clearbit no longer sells standalone plans. Its own site now opens with a notice that Clearbit has joined HubSpot, and the data capability ships inside HubSpot rather than as a separate subscription. The tiers below were the last standalone ladder recorded for Clearbit and are listed for historical reference only. There is no current purchase path for them, and they could not be re-checked against a live Clearbit pricing surface because there is no longer one to read.
| Plan (retired) | Last published price | Contacts | Emails |
|---|---|---|---|
| Entry | $45/mo | 100 credits/month | N/A |
| Business | $1667/mo | Custom | N/A |
| Enterprise | Contact Sales | Custom | N/A |
Source: Clearbit
Groove by Clari Pricing
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove is sold as one product inside the Clari platform rather than on its own ladder, and Clari's pricing page ends at a quote form.
Source: Groove by Clari Pricing
Reading the Two Price Shapes Together
Clearbit no longer has a price shape to read. Its own site opens with a notice that Clearbit has joined HubSpot, no standalone pricing page is left to check, and the capability is sold inside HubSpot instead. The tiers in the table above are the last standalone ladder recorded for Clearbit, listed for reference only; nothing on Clearbit's surface today supports them, which is why they are repeated nowhere else on this page. Pricing this capability now means pricing a HubSpot line item.
Groove names no price and no package ladder on that page. It is sold as one product inside the Clari platform, Clari's pricing page ends at a Get a quote form, and the only public commercial detail is Clari's statement that the platform carries no extra platform fees for integrations or continuous support. The buying question is rarely Groove on its own; it is what the Clari contract covers, since the same agreement carries forecasting and revenue capture a team may not want yet.
So neither half of this pair can be costed from a public page, for two different reasons: Groove by Clari withholds its figures and will produce them on a call, while Clearbit has none left to withhold. A budget here is two quotes, and the Clearbit one may turn out to be a line inside a CRM contract that already exists.
What One Year of This Stack Actually Costs
The arithmetic here cannot be completed honestly, and saying so is more useful than inventing a figure. Clearbit's standalone ladder is retired and its pricing surface is gone, so the last recorded prices in the table above have no purchase path behind them and are multiplied out nowhere on this page.
What can be priced is the replacement. The capability now sits inside HubSpot, so for a team already on HubSpot the question is which tier carries the enrichment credits and how many records a month get enriched. For a team not on HubSpot it is whether a CRM migration is genuinely on the table. Neither is a line item readable off a Clearbit page, so this half of the stack budgets as a quote.
The Groove side of that year cannot be added, which is the finding rather than a gap in the research. Groove is quoted as part of the Clari platform, so the figure in a plan for it depends on what else in that platform the contract carries.
Feature Highlights
Clearbit Key Capabilities (Data Enrichment Tool)
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Groove by Clari Key Capabilities (Sales Engagement Platform)
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Where the Two Actually Overlap
Clearbit does not reach into sending at all. Its listed capabilities are enrichment, scoring and routing, visitor identification and hierarchy mapping, which are all upstream of a message being written. Groove lists no database. Its defining claim is where the record lands rather than what it can do: Clari's own page sells Groove as capturing every sales activity into Salesforce as a single source of truth.
Both lists are the vendors' own wording, so the honest reading is that Clearbit lists these capabilities and Groove by Clari lists those. A feature named on a plan card is a claim about scope rather than a measure of quality, and the overlap that matters in practice sits at Salesforce, where both products write to the same record.
Integration Ecosystem
Clearbit Integrations
Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce. This shared ecosystem means they can work together in your tech stack.
When to Choose Which
- Your biggest gap is in lead sourcing and data
- You already have a solid sales engagement platform and need specialized B2B lead data and contact enrichment capabilities
- You are evaluating Clearbit's data through HubSpot rather than as a standalone purchase
- Your team's primary bottleneck is B2B lead data and contact enrichment
- Your biggest gap is in outreach orchestration
- You already have a data enrichment tool and need better multi-channel sales outreach
- You need enterprise-grade multi-channel sales outreach features
- Your team's primary bottleneck is multi-channel sales outreach
Read that split as a question about which gap is open rather than about which product is better. Clearbit answers a sourcing question and Groove by Clari answers a sending one, and a team that names the wrong gap buys a capable tool that changes nothing.
Do You Need Both, and in Which Order?
Ordering this pair is unusual, because one side is no longer a purchase. A team already on HubSpot has the Clearbit capability available and needs to find which tier carries the enrichment credits. A team not on HubSpot is choosing a different enrichment vendor whatever this page concludes.
The order that works is data first, sending second, for reasons of measurement rather than preference. A sending platform bought onto a thin list delivers that list faster and its reporting will blame the quiet quarter on copy. A list deep enough to keep a wave fed shows its problems within one campaign, and those problems are the brief for the sending purchase.
One case honestly reverses it. A team already booking meetings and losing them to disorganised follow-through has a workflow gap rather than a data gap. Groove is a reasonable answer there, particularly for a team whose reporting already lives in Salesforce, because auto-logging removes the step reps skip.
Whichever way round, the two connect through Salesforce, and that is the surface to test during a trial rather than after one. A handoff needing a CSV in the middle is a handoff somebody stops doing in week three.
Using Both Together
Many sales teams use both a data enrichment tool and a sales engagement platform as part of their complete workflow. Clearbit handles lead sourcing and data while Groove by Clari covers outreach orchestration.
Since both tools integrate with Salesforce, connecting them in your workflow is straightforward.
Rolling It Out Without Breaking the Run
There is no Clearbit-first order left to run. The practical first step is to establish what the existing HubSpot contract already covers, because that answer decides whether this half of the stack is a new purchase or a setting somebody has not turned on. Groove lands second, and its rollout is a Salesforce project as much as a sales one. Its Salesforce focus is the reason to buy it and also the reason the implementation touches objects, permissions and reporting that outbound does not normally touch.
Whichever order the two arrive in, keep the sending inventory out of it. Sender domains, mailbox warmup and daily caps are their own project, and a stack change made in the same week as a sending change leaves nothing to attribute a bounce rate to. Change one layer, let a full wave run, then change the next.
Two habits save real money. Trial on accounts already worked rather than on a fresh list, because the only coverage question that matters is coverage on the segment being sold to. And export what the incumbent already found before a subscription lapses: records bought once are cheap to keep and expensive to buy twice.
Decision Framework
- Name the gap before naming a tool. Write down which stage is costing meetings: a list that runs out, addresses that bounce, or messages that never go out on time. A decision made without that sentence is a preference.
- Check what the existing stack already covers. Overlapping spend is the normal failure here, and it is invisible because the two products sit under different budget lines.
- Price the whole year, not the entry tier. Seat minimums, annual billing and per-credit top-ups move the real number more than the headline does.
- Trial on the accounts being sold to. Coverage is a property of a segment rather than of a database, so a sample drawn from the target list is the only test worth running.
- Measure at the pipeline, not per tool. Both products feed one funnel, so the honest measure is meetings booked against criteria fixed in advance.
The Short Version
- Check the HubSpot contract before pricing Clearbit as a purchase; the capability may already be paid for.
- Groove by Clari names no price on its own pricing page, so the Groove line in any budget is a quote until a call happens.
- Neither product replaces the other, so the choice is which gap gets closed first rather than which vendor wins.
- Buy the data side first when the list runs out, and the sending side first when meetings are being lost after the reply.
- Measure the change in meetings booked against criteria fixed before launch, because that is the only number both products are trying to move.
Related Reading
- Best Clearbit Alternatives in 2026
- Best Groove by Clari Alternatives in 2026
- Apollo vs Clearbit: Comparing B2B Data Platforms for Sales and Marketing
- Clearbit vs ZoomInfo: Data Enrichment Tool Comparison
- Groove by Clari vs Outreach: Sales Engagement Platform Comparison
- Best Outreach Alternatives
If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.
Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.
Frequently asked questions.
Frequently asked questions- Do I need both Clearbit and Groove, or will one do?
- Most teams start with one. Clearbit answers a sourcing question and Groove by Clari answers a sending and follow-through question, so the honest test is which one is currently costing meetings. A list that runs out mid-wave is a data problem. Meetings booked and then lost to disorganised follow-up is a workflow problem, and only that second case justifies buying the sending side first.
- How much does Clearbit cost now?
- There is no standalone Clearbit price to quote. Clearbit's own site opens with a notice that it has joined HubSpot, the standalone pricing page is gone, and the capability is sold inside HubSpot instead. Any tier list still circulating is a retired ladder with no purchase path, so the practical first step is checking what an existing HubSpot contract already covers.
- Why does Groove not publish a price?
- Groove is quoted inside the Clari platform rather than sold on its own, so its price depends on what else that contract carries. Enterprise sales engagement is sold on seats, usage and contract length together, so a public rate would be wrong for most buyers. The practical consequence for a budget is that this line is a quote, and the way to make two quotes comparable is to give each vendor the same seat count and the same volume assumption.
- What happens to the prospects who never reply?
- RevenueFlow runs one message per campaign and sends no bumps or thread replies, whichever of these products is doing the sending. A prospect who stays quiet is re-approached later in a new campaign with a different angle, and on LinkedIn that second message is not sent at all, because it lands under the one they already ignored.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Groove by Clari vs Seamless.AI: Cross-Category Comparison
Seamless.AI covers sourcing while Groove by Clari covers sending and follow-through. Which gap to close first, what a year costs, and whether a team needs both.
Clearbit vs Gong: Cross-Category Comparison
Clearbit covers sourcing and verified contacts while Gong covers sending and follow-through. Which gap to close first, what a year costs, and whether a team needs both.
Lead411 vs Salesloft: Cross-Category Comparison
Compare Lead411 (data enrichment tool) and Salesloft (sales engagement platform) side by side. Understand how these tools fit different stages of your sales workflow.
LeadIQ vs Salesloft: Cross-Category Comparison
Compare LeadIQ (data enrichment tool) and Salesloft (sales engagement platform) side by side. Understand how these tools fit different stages of your sales workflow.
Apollo.io vs ContactOut: Cross-Category Comparison
Apollo.io meters seats and credits; ContactOut caps exports and leaves emails unlimited. The miss rate on your own list decides whether the second line is worth $99.
Apollo.io vs Cognism: Cross-Category Comparison
Apollo.io publishes a self serve ladder from $49 a seat. Cognism publishes no price at all. What that asymmetry means for a phone led or European motion.