Close vs Groove by Clari: Cross-Category Comparison

The price on the front of Close's pricing page is not the price of the thing this comparison is about. The power dialer sits on Growth, at $109/mo, which is not the tier at the top of the page. That gap is the first thing to check when a team is weighing Close against Groove by Clari, because the entry figure in every comparison table on the internet is the one that does not include the capability being compared.

The Short Answer

Buy for the gap you can name. If deals are being worked and nobody can describe the pipeline, Close is the purchase. If the pipeline is fine and the top of it is empty, Groove by Clari is the purchase. If both are true, the pipeline goes first.

Only one of the two publishes a rate. Groove by Clari ends at a form, so the pair cannot be costed without a sales call, which is a reason to buy the side you can price first and get the quote while it runs.

Why Compare These Two Tools?

CRMs track the entire customer lifecycle and deal pipeline, while sales engagement platforms focus on the outreach phase. Many teams debate whether to invest in a CRM with built-in engagement features or use separate best-of-breed tools.

Close is a CRM platform focused on customer relationship management. A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.

Groove by Clari is a sales engagement platform focused on multi-channel sales outreach. Sales engagement and prospecting platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics, and integrates with Salesforce to keep activity data in the CRM.

Where Each Tool Fits in Your Workflow

1. Step 1Outreach orchestration

   Groove by Clari covers multi-channel sales outreach.

2. Step 2Pipeline and deal tracking

   Close covers customer relationship management, from $19/mo.

What Each Side Does in a Cold Outbound Run

Neither of these tools sends cold volume for you. Close is where a conversation gets recorded once it exists, and Groove by Clari is where the touch is orchestrated and measured. Cold sending itself happens on separate, warmed sending inventory, which is a different purchase again.

The house rule behind that is one message per campaign. No bump sequences, no thread replies. A second email under the one somebody already ignored reads as a bump whatever the tool calls it, so the lever is a better list and a better first message rather than more touches.

The cost of a bad list is not the wasted send, it is the sender reputation. Cold outbound runs on shared inventory, so one campaign mailing stale records damages placement for every campaign beside it.

Meetings are the other place the two categories separate. A meeting counts when it matches criteria agreed in writing before launch, and neither tool decides that. Close is where the agreed definition gets recorded against the account so the same standard survives a rep change.

Both categories are wider than the two names on this page, and sales engagement in particular has several tools doing broadly this job; a roundup of Outreach alternatives is a quick way to see the shape of that shelf before committing a budget to one of them.

Pricing Comparison

Close Pricing

Billed annually the same four tiers run $9, $35, $99 and $139 per user per month.

Billed annually the same four tiers run $9, $35, $99 and $139 per user per month, and the page labels that column "SAVE UP TO 50%".

Solo is capped at one user and "Limited to 10k leads".

Source: Close Pricing

Groove by Clari Pricing

Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.

Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ

Pricing Context

A direct price comparison is not available here, because only one of the two publishes a rate on the pages fetched for this page. Groove is quoted inside the Clari platform rather than on its own ladder. Clari's pricing page carries a form and the line "Priced to run revenue, not hurt the bottom line", with no figure anywhere on it. Groove's own product page says it "seamlessly integrates with Salesforce" and claims "75,000+ users rely on Groove every day".

What the Entry Price Does Not Buy

Close lists "Power dialer" on Growth and "Predictive dialer" on Scale, and both Solo and Essentials carry the line "Workflows not included". "Send bulk email" appears from Growth up. So the $19/mo on the front of the page buys a place to keep records, and the tier that does outbound work is Growth at $109/mo.

Groove by Clari publishes no ladder on any of the 4 Groove by Clari pages fetched for this page, so there is no entry price to read and nothing is gated in public. Being quoted inside a wider platform changes what the number means: the figure depends on what else that Clari contract carries, so two companies buying the same Groove seats can end up paying differently and neither can check the other against a list price.

The practical consequence is the same either way. Take the number for the tier that carries the capability being compared, not the number at the top of the page, before either tool goes into a budget.

What the Pair Costs at a Realistic Team Size

The team below is invented, not a client. Five sellers, all needing a seat in both systems, no add-ons, no onboarding fee.

The Close rate above is the monthly rate; $99 billed annually. Seat count is the variable that moves this most, and it moves it linearly, so the arithmetic scales cleanly in both directions.

The second line is the point. Every one of the 4 Groove by Clari pages fetched for this page carries no price at all, so half of this budget is a quote and it is usually the larger half. A plan that pencils in a number for it is guessing, and the guess is what gets the business case signed off before anyone has seen the real figure.

Feature Highlights

Close Key Capabilities (CRM Platform)

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• Pipeline and activity reporting
• Role-based access and permissions

Groove by Clari Key Capabilities (Sales Engagement Platform)

• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

Feature Overlap

The published lists collide on 2 classes, so the two sit closer together than a category label suggests:

• Outbound dialing. Close lists "Built-in calling with Power Dialer", and Groove by Clari lists "Dialer with call logging and recording".
• Outbound email. Close lists "Email sequences and templates", and Groove by Clari lists "Multi-channel engagement flows".

Read that as a decision rather than a feature win. On a house that sends one message per campaign, two systems able to mail the same list is something to settle once, by picking which one owns the send and turning the other one off for that job. The caveat is the important half: this compares the exact wording of two vendor lists, so it says what each vendor chose to publish, not what either product can be made to do.

Integration Ecosystem

Close Integrations

Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.

Groove by Clari Integrations

Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.

Shared Integrations

Both tools integrate with: Slack, Gmail, Microsoft Outlook, Zoom. This shared ecosystem means they can work together in your tech stack.

Do You Need Both, and in Which Order?

Both on day one is rarely the right shape, and the order matters more than the answer either way. Buy the side that closes the gap you can name, run it for a quarter, then decide whether the second one is still worth its seat cost.

Groove by Clari publishes no rate on any of the 4 Groove by Clari pages fetched for this page, so the second half of the budget is a quote. Buy the half you can price first and get the quote while it runs, rather than holding the whole decision behind a sales call.

The failure to avoid is buying the second tool to fix a problem the first one was never going to solve. A pipeline nobody updates does not get fixed by better sequencing, and a list that bounces does not get fixed by a tidier deal board.

Which gap is actually costing you

• ✓Yes: Deals are progressing but nobody can say what is in the pipeline
• ✕No: The pipeline is clean and the top of it is empty
• ~Depends: Two systems are already mailing the same people
• ~Depends: Nobody agrees what counts as a qualified meeting

A yes on the first line points at Close. A yes on the second points at Groove by Clari. A yes on the third means the next purchase is a decision about ownership rather than a tool at all.

When to Choose Close

• Your biggest gap is in pipeline and deal tracking
• You already have a solid sales engagement platform and need specialized customer relationship management capabilities
• You want an affordable entry point ($19/mo)
• Your team's primary bottleneck is customer relationship management

When to Choose Groove by Clari

Choose CloseCRM Platform, pipeline and deal tracking

• Your biggest gap is in pipeline and deal tracking
• You already have a solid sales engagement platform and need specialized customer relationship management capabilities
• You want an affordable entry point ($19/mo)
• Your team's primary bottleneck is customer relationship management

Choose Groove by ClariSales Engagement Platform, outreach orchestration

• Your biggest gap is in outreach orchestration
• You already have a CRM platform and need better multi-channel sales outreach
• You need enterprise-grade multi-channel sales outreach features
• Your team's primary bottleneck is multi-channel sales outreach

• Your biggest gap is in outreach orchestration
• You already have a CRM platform and need better multi-channel sales outreach
• You need enterprise-grade multi-channel sales outreach features
• Your team's primary bottleneck is multi-channel sales outreach

Rolling the Second Tool In Without Breaking the First

Write down which system owns each field before anything is connected. The common mess is two tools both claiming to own contact status, so a rep marks somebody as replied in one place and the other keeps mailing them.

Pick a matching key and stick to it. Email address is the only key that survives a job change badly but joins reliably; company name does not join at all across two systems that normalise it differently.

Run one segment through the connected pair before the whole list goes near it. Fifty records is enough to read by hand, and reading them by hand is what catches a mapping that looks right in a settings screen and is wrong in the data.

1. Days 1 to 3Agree field ownership

   One system owns contact status, one owns activity history. Write it down.

2. Days 4 to 7Connect on one segment

   Fifty records, matched on email address, read by hand.

3. Days 8 to 10Read the coverage

   Count the records that matched, the ones that duplicated, and the ones that silently did neither.

4. Days 11 to 14Widen or stop

   Widen only after the fifty read clean. A bad mapping at fifty records is a bad mapping at fifty thousand.

Set a refresh cadence for whichever side holds the contact data, and put a date on it. Records decay whether or not anybody is looking.

Using Both Together

Many sales teams use both a CRM platform and a sales engagement platform as part of their complete workflow. Close handles pipeline and deal tracking while Groove by Clari covers outreach orchestration.

Since both tools integrate with Slack, Gmail and Microsoft Outlook, connecting them in your workflow is straightforward.

The part worth deciding before they are connected is which system owns contact status. Two tools both convinced they own it is how somebody who replied keeps getting mailed.

The Decision Shortcut

If the pipeline is the thing nobody can describe, buy Close. If the top of the pipeline is empty, buy Groove by Clari. If both are true, the pipeline goes first, because an outbound push into a system nobody maintains produces conversations that get lost rather than deals that close.

If neither is clearly true, buy neither this quarter and fix the list instead. That is the cheapest of the three options and it is the one most likely to move the number.

How These Figures Were Checked

Vendor figures on this page are attributed to the page they appear on, because vendors contradict themselves across their own surfaces.

• Close. Every figure on this page was matched against Close's pricing page as it renders today.
• Groove by Clari. Every figure on this page was matched against Clari's Groove product page as it renders today.

Any arithmetic above is this page's own, done on those inputs and labelled illustrative where it appears.

Related Reading

• Best Close Alternatives in 2026
• Best Groove by Clari Alternatives in 2026
• Close vs Salesforce: CRM Platform Comparison
• Close vs HubSpot CRM: CRM Platform Comparison
• Groove by Clari vs Outreach: Sales Engagement Platform Comparison

If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.