Close vs Lusha: Cross-Category Comparison
Compare Close (crm platform) and Lusha (data enrichment tool) side by side. Understand how these tools fit different stages of your sales workflow.
Close and Lusha serve different workflow stages: Close is a CRM platform starting at $19/month that manages pipelines and customer relationships with built-in calling and email sequences, while Lusha is a data enrichment tool starting at free that sources B2B contact information through LinkedIn browser extensions and CSV enrichment. Most sales teams use both tools together rather than choosing between them.
Key takeaways
- Close starts at $19/month for CRM functionality while Lusha offers a free tier with 70 credits per month for contact enrichment.
- Close provides built-in Power Dialer, SMS messaging, and predictive dialing for inside sales teams focused on pipeline management.
- Lusha's browser extension enables real-time contact data enrichment directly from LinkedIn profiles.
- Both tools integrate with Zapier, Gmail, and HubSpot, making it straightforward to use them together in a connected workflow.
- The tools have minimal feature overlap because they address different stages: Close handles deal tracking while Lusha covers lead sourcing.
Reviewed and updated February 6, 2026
Close vs Lusha: Cross-Category Comparison
Should you invest in a dedicated crm platform like Close or a data enrichment tool like Lusha? This is a common question for revenue teams building their outbound infrastructure. The answer depends on where your biggest gaps are.
Why Compare These Two Tools?
Data enrichment tools find and verify contact information, while CRMs organize and track those contacts through the sales process. Teams evaluate whether their CRM's built-in data features are sufficient or if a dedicated enrichment tool delivers better data quality.
Close is a crm platform focused on customer relationship management. A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Lusha is a data enrichment tool focused on B2B lead data and contact enrichment. B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
Where Each Tool Fits in Your Workflow
| Aspect | Close | Lusha |
|---|---|---|
| Category | CRM Platform | Data Enrichment Tool |
| Workflow Stage | Pipeline and deal tracking | Lead sourcing and data |
| Primary Focus | Customer relationship management | B2B lead data and contact enrichment |
| Starting Price | $19/mo | Free |
| Features Listed | 8 | 9 |
| Integrations | 8 | 12 |
Pricing Comparison
Close Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Base | $19/mo |
| Startup | $49/mo |
| Professional | $99/mo |
| Enterprise | $139/mo |
Source: Close Pricing
Lusha Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 70 credits/month | N/A |
| Pro | $22/mo | 3,000 credits/user | N/A |
| Premium | $52/mo | 800-1,000 credits/month | N/A |
| Scale | Contact Sales | Custom | N/A |
Source: Lusha Pricing
Pricing Context
These tools serve different purposes, so a direct price comparison requires context. Close starts at $19/mo for customer relationship management, while Lusha starts at $0/mo for B2B lead data and contact enrichment. Many teams end up paying for both since they address different workflow stages.
Feature Highlights
Close Key Capabilities (CRM Platform)
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Lusha Key Capabilities (Data Enrichment Tool)
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Feature Overlap
These tools have minimal feature overlap, which makes sense given their different categories. They are more complementary than competitive.
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Shared Integrations
Both tools integrate with: Zapier, Gmail, HubSpot. This shared ecosystem means they can work together in your tech stack.
When to Choose Close
- Your biggest gap is in pipeline and deal tracking
- You already have a solid data enrichment tool and need specialized customer relationship management capabilities
- You want an affordable entry point ($19/mo)
- Your team's primary bottleneck is customer relationship management
When to Choose Lusha
- Your biggest gap is in lead sourcing and data
- You already have a crm platform and need better B2B lead data and contact enrichment
- You want an affordable entry point ($0/mo)
- Your team's primary bottleneck is B2B lead data and contact enrichment
Using Both Together
Many sales teams use both a crm platform and a data enrichment tool as part of their complete workflow. Close handles pipeline and deal tracking while Lusha covers lead sourcing and data.
Since both tools integrate with Zapier, Gmail, HubSpot, connecting them in your workflow is straightforward.
Decision Framework
- Map your workflow gaps. Which stage needs the most improvement: pipeline and deal tracking or lead sourcing and data?
- Check your existing stack. Do you already have a tool covering one of these categories?
- Consider your budget. Can you invest in both, or do you need to prioritize one?
- Trial both. Sign up for free trials to evaluate each tool in your actual workflow.
- Measure ROI separately. Track the impact of each tool on its specific workflow stage.
Related Reading
- Best Close Alternatives in 2026
- Best Lusha Alternatives in 2026
- Close vs Salesforce: CRM Platform Comparison
- Close vs HubSpot CRM: CRM Platform Comparison
- Apollo.io vs Lusha: Which B2B Data Enrichment Platform Fits Your Sales Stack?
Pricing and features verified as of February 2026. Visit Close and Lusha for current information.
Frequently asked questions.
Frequently asked questions- Should I use Close or Lusha for my sales team?
- Choose Close if your primary gap is pipeline management and deal tracking, or Lusha if you need better contact data and lead sourcing. Most sales teams use both tools together since they serve complementary purposes: Close manages relationships while Lusha enriches contact information. Close starts at $19/month for CRM capabilities, while Lusha offers a free tier with 70 monthly credits.
- Can Close and Lusha work together in the same tech stack?
- Yes, Close and Lusha are designed to work together as complementary tools. Both integrate with Zapier, Gmail, and HubSpot, allowing seamless data flow between them. A typical workflow involves using Lusha to find and enrich contact data, then pushing those contacts into Close to manage the sales pipeline and customer relationships.
- What are the main differences between Close and Lusha?
- Close is a CRM platform focused on pipeline management with built-in Power Dialer, SMS, and email sequences for inside sales teams. Lusha is a data enrichment tool that provides B2B contact information through a LinkedIn browser extension and CSV enrichment. Close handles deal tracking and relationship management, while Lusha specializes in sourcing accurate contact data.
- How much do Close and Lusha cost?
- Close pricing starts at $19/month for the Base plan, with higher tiers at $49/month (Startup), $99/month (Professional), and $139/month (Enterprise). Lusha offers a free tier with 70 credits per month, then $22/month for Pro (3,000 credits per user), $52/month for Premium (800-1,000 credits), and custom pricing for the Scale plan.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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