Cold Email Strategy

    Growbots Pricing: A Slider, Two Packages and a Credit

    Growbots prices outreach by daily volume on a slider, sells two feature packages and a per prospect credit, and its help centre documents the ladder it retired.

    Schematic: Growbots Pricing (Growbots, Outreach, All-in-One, Old)
    September 4, 2026Updated September 4, 20269 min read
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    The short answer

    As published on Growbots' pricing page on 4 September 2026, the All-in-One route starts from $29 a month for the Starter package and $39 for Pro, priced by a daily send slider with unlimited seats and email accounts, and database prospects cost from $0.13 each. The $49 and $199 plans reviews quote were retired in June 2024.

    Key takeaways

    • The current model meters daily sends on a slider and makes seats and email accounts unlimited, so the starting-from figures in the table are the slider's lowest step rather than a plan price.
    • A credit is charged once per new prospect scheduled from the database, refunded on a bounce, and never charged on uploaded lists, which makes the data source choice the second meter.
    • The pricing page FAQ says credits do not roll over while the help centre says they do on the new pricing, a vendor self-conflict to settle before signing.
    • The $49 Outreach and $199 All-in-One plans that reviews quote are documented by Growbots itself under the heading Old pricing and apply only to accounts opened before 5 June 2024.

    Reviewed and updated September 4, 2026

    Every third-party page ranking for Growbots pricing quotes a $49 Outreach plan and a $199 All-in-One plan. Those figures are real, and they come from an article on Growbots' own help centre titled Old pricing, which states in its first line that the ladder below it was retired in June 2024. The current pricing page carries no rate card at all. It carries a configurator, two feature packages, a slider and a per prospect credit rate, and the only way to read a number off it is to move the slider.

    Everything below was read from Growbots' pricing page and its help centre on 4 September 2026, with each figure attributed to the surface it appears on and dated. The retired ladder is included because it is still the one the search results describe.

    Three routes, and only one of them has a figure

    As published on Growbots' pricing page on 4 September 2026, the page opens with the line "Flexible plans tailored to your needs" and offers three routes: a Free plan, an All-in-One subscription and a Concierge service the page badges as its bestseller. The Free plan and Concierge carry no figure on the page. All-in-One is the priced route, and its price is built in three steps the page labels as define outreach volume, choose data source and summary.

    The help centre's New pricing article, dated 17 June 2024 and read the same day, explains the model in the vendor's own words: the pricing focuses on outreach volume, meaning the number of messages you want to send, so a subscriber is not limited by email channels or user seats, and the sending limits cannot exceed the number of messages the plan allows. That is a meaningful shape. Most cold email platforms meter seats or mailboxes. Growbots meters daily sends and sells everything else as unlimited.

    The two feature packages and the slider

    Feature grid: The two feature packages and the slider (Starter, Pro, AI-automated, Zapier)

    Step one of the configurator asks for a feature package and an outreach volume. The two packages are Starter and Pro. Starter lists AI-automated message handling, a Zapier integration, deliverability monitoring, A/B testing, live chat support, unlimited user seats and unlimited email accounts. Pro lists everything in Starter plus advanced sending limits, CRM integrations, an AI template generator, verification of imported emails, campaign timeline access and priority live chat.

    The comparison table at the foot of the page prices the two packages as starting points rather than rates: Starter Outreach from $29 and Pro Outreach from $39, both as a base price, with additional users and additional email accounts listed as unlimited on both. The per inbox daily limits in the same table are the real difference between them: up to 100 sends per email account per day on Starter and up to 500 on Pro, against 20 on the free tier.

    The slider is where the figure comes from, and it renders only in a browser. In a headless render on 4 September 2026 the slider sat at its lowest step, 100 emails a day, and the page priced that at $29 a month with a note that at 100 emails a day you can contact from 500 to 2,000 new prospects each month, and a running total of $29 a month. Moving the slider changes the price, and the page's own help centre says as much: the price changes immediately based on the volume you choose. So the starting-from figures in the table are the lowest position of a slider, and any figure a third party quotes for a larger team is a position on that slider they did not name.

    FreemiumThe free route
    • Up to 20 email accounts
    • Three sequences of up to five steps
    • Up to 20 sends per email account per day
    • Partial database access
    • Basic prospecting filters
    • Warm-up and deliverability tools
    Starter OutreachThe entry package
    • Unlimited email accounts and user seats
    • Unlimited sequences and steps
    • Up to 100 sends per email account per day
    • Zapier integration and A/B testing
    • AI-automated message handling
    • Live chat support
    Pro OutreachThe upper package
    • Everything in Starter
    • Up to 500 sends per email account per day
    • Salesforce and HubSpot bi-directional sync
    • AI template generator
    • Verification of imported emails
    • Priority live chat
    What the free tier and the two All-in-One feature packages meter, from the comparison table on Growbots' pricing page read on 4 September 2026. The starting rates and the credit floor are in the prose; the daily per inbox limit is the row that separates the packages.

    The credit is the second meter, and two vendor surfaces disagree about it

    Step two of the configurator asks whether you will find prospects in Growbots' database or upload your own. Choosing the database means choosing a number of credits, and the comparison table on the page prices credits from $0.13 per prospect on every route, including the free one.

    The pricing page's own FAQ defines the credit: you are charged one credit at the moment of scheduling or exporting a new prospect from the database, credits translate to a monthly limit of new prospects contacted, credits do not limit the number of messages sent to any prospect once spent, and an inaccurate or inactive address earns the credit back. The help centre's credits article adds that a bounce on an incorrect address refunds the credit automatically, that a prospect moved to a second campaign is not charged again, and that importing your own prospects does not touch the credit balance at all.

    Then the two surfaces part company. The pricing page FAQ, read on 4 September 2026, states that credits do not roll over from month to month and describes them as use it or lose it. The help centre's credits article, dated 4 June 2024 and read the same day, states that credits roll over from month to month for accounts on the new pricing, meaning anyone who signed up after 5 June 2024, and reset only for accounts on the old pricing. The New pricing article repeats the rollover promise. So the vendor's pricing page carries the old rule and its help centre carries the new one, and a buyer signing up today is, by the help centre's account, on the rollover rule the pricing page says does not exist. That belongs on the sales call rather than in a budget assumption.

    The choice between database and upload also gates the filters. Basic filters cover industry, finances, location, position, company size and seniority. Advanced filters add department headcount, funding, direct dials, web technologies, web traffic and a mobile app flag, and the help centre describes each of them. Custom data delivery and hiring data and intent are paid add-ons on every route, and custom reports are a paid add-on beside them.

    What the retired ladder looked like, and why it still ranks

    Schematic: What the retired ladder looked like, and why it still (Old, June, Outreach, All)

    The help centre's Old pricing article, dated 5 June 2024, publishes the ladder that most of the ranking pages still describe: an Outreach plan at $49 a month with one user seat and one email account and no database access, an All in one plan at $199 a month with the ability to contact 500 new prospects from the database each month, and a PRO plan tailored to the customer. Its add-ons, the article states, were an additional email account at $39, an additional outreach user with a free email account at $49, an extra 250 new contacts a month for $75, a one-time purchase of 250 credits for $100, and an outbound strategy consultant at $300 for three months on quarterly subscriptions.

    The article states that the pricing applies to customers who signed up before 5 June 2024, so those figures are a grandfathered ladder rather than a current one. That is worth knowing for two reasons. A third-party review quoting $49 and $199 is quoting a page the vendor labels old. And the shape of the change is informative: the retired ladder metered seats and email accounts, the current one meters daily volume and makes seats and accounts unlimited, which is the direction much of this category has moved.

    1. Step 1Choose a feature package

      Starter or Pro. The daily per inbox limit and the CRM sync are the practical difference.

    2. Step 2Set the outreach volume

      A slider in emails per day. The price moves with it, and the lowest step is the starting-from figure.

    3. Step 3Choose a data source

      The Growbots database means buying credits at a per prospect rate. Uploading your own list means no credits at all.

    4. Step 4Pick basic or advanced filters

      Advanced adds headcount, funding, direct dials, technologies, traffic and a mobile app flag.

    5. Step 5Add-ons, then the summary

      Custom reports, hiring data and intent, custom data delivery. The help centre states an annual saving the pricing page does not print.

    How the All-in-One price is assembled, following the three configurator steps on Growbots' pricing page and its help centre description of them.

    Annual saving, referrals and the Concierge route

    The help centre states that annual payment saves 14 percent on the configured plan, a figure the pricing page itself does not print. The pricing page does print the referral programme: a 15 percent discount for the referred account and a 15 percent share of their monthly subscription for the referrer, capped at $2,000 per person.

    Concierge is the third route and it is a service rather than software. The help centre describes three concierge packages tailored to outreach strategy, with no figure on either surface, and the homepage describes the same offer as a full lead generation team that runs custom lists, campaign execution across email and LinkedIn and deliverability management, with domains, inboxes, tools, data and labour included. A vendor selling its own software and a done-for-you service on one page is worth reading carefully, because the two are priced on different things and the page steers toward the one with no published price.

    RevenueFlow sells a done-for-you outbound motion too, paid on attended meetings that meet criteria agreed in writing before launch, so that comparison is one this site has an interest in. The provider-neutral questions to put to anyone in that category, whoever it is, are set out in outbound for agency owners, and they apply to a software vendor's service arm exactly as they apply to an agency.

    Who the page says it is for

    Schematic: Who the page says it is for (September, page says)

    Growbots describes itself as founded in 2014 with the mission of helping small businesses grow through outbound, and its homepage leads with lead generation for small and medium-sized businesses. Its agency page names marketing and lead generation agencies as partners and describes multi-account management features for them. That is an outbound buyer on every surface read, and it is why the volume meter makes sense: the customer is sending, and the product prices the sending.

    The customers page the vendor's own site links to returned a 404 on 4 September 2026, so the customer stories on the homepage were the surface read for that.

    What an outbound team should weigh at nothing

    Growbots sells sequences with unlimited steps on both paid packages, and the free tier caps a sequence at five steps as its headline restriction. Read that as a description of the category rather than a recommendation. RevenueFlow sends one message per campaign, with no bumps and no thread replies, and a non-responding audience becomes a new campaign built on a genuinely different premise, which means the step count of a sequencer is a feature this reader should weight at nothing. The reasoning, and what the position costs, is in email sequence software.

    The features to weight instead are on the deliverability rows: separate sending limits per inbox, gradual automatic warm-up, authentication checks and a custom tracking domain all sit on every route including the free one. Whether the tool holds up under a real list is a separate question from its feature grid, and what to evaluate in cold email software beyond features is the test to run before the slider.

    Before configuring a Growbots plan
    • Yes: Set the slider to your real daily volume before reading a price, since the table figures are its lowest step
    • Yes: Decide database or upload first, because credits only exist on one of them
    • Yes: Ask which rollover rule applies to a new account, since the pricing page and the help centre disagree
    • Yes: Confirm the annual saving the help centre states, since the pricing page does not print it
    • Yes: Treat the Concierge route as a separate purchase with its own questions
    • No: Quote a review's retired plan figures as the current price
    What Growbots' own surfaces settle and what belongs on the call, read on 4 September 2026.

    The short version

    Schematic: The short version (September, All-in-One, Starter, Pro)

    Growbots publishes a configurator rather than a rate card. As published on its pricing page on 4 September 2026, a free route caps sends at 20 per inbox a day, the All-in-One route starts from $29 a month for the Starter package and $39 for Pro with unlimited seats and email accounts, the lowest slider position of 100 emails a day prices at $29 a month, and database prospects cost from $0.13 each. The help centre dates the model to June 2024, states a 14 percent annual saving, and says credits roll over on the new pricing, which the pricing page's own FAQ contradicts. The $49 and $199 figures still circulating are the retired ladder the vendor's help centre page documents under the heading Old pricing.

    For the field around it, the site's own Growbots alternatives page sets the product against the rest of the category, and the cold email pricing guide carries the sending platforms that publish a fixed ladder. If the constraint is the supply of qualified conversations rather than the software that sends them, see what a first campaign produces against a qualification standard agreed in writing before launch.

    Plan structure, package contents, slider figure, credit rate and referral terms above were read from Growbots' pricing page on 4 September 2026, with the slider position captured in a browser render, and the retired ladder, the rollover rule and the annual saving from its help centre articles Old pricing, New pricing and Credits, subscription and pricing FAQ read the same day. Verify current terms with the vendor before relying on them.

    Questions

    Frequently asked questions.

    Frequently asked questions
    How much does Growbots cost?
    As published on its pricing page on 4 September 2026, the All-in-One route starts from $29 a month for the Starter feature package and $39 for Pro, with the exact figure set by a daily send slider whose lowest step, 100 emails a day, priced at $29 a month in a browser render. The free route carries no charge, and the Concierge service publishes no figure on any surface read.
    What do Growbots credits cost and how do they work?
    The comparison table prices credits from $0.13 per prospect. The page's own FAQ states that one credit is charged when a new prospect is scheduled or exported from the database, that spent credits do not limit how many messages that prospect receives, and that an inactive address earns the credit back. Uploading your own list uses no credits at all, according to the help centre.
    Do Growbots credits roll over?
    The two vendor surfaces disagree. The pricing page FAQ, read on 4 September 2026, says credits do not roll over month to month. The help centre article dated 4 June 2024 says they do roll over for accounts on the new pricing, meaning sign-ups after 5 June 2024, and reset only on the old pricing. Ask which rule applies before assuming either.
    Is the $199 Growbots plan still available?
    Only to accounts that opened before 5 June 2024. Growbots' help centre publishes that ladder under the heading Old pricing: an Outreach plan at $49 a month, an All in one plan at $199 a month with 500 database prospects, a custom PRO plan and a set of add-ons. New accounts are priced through the volume slider and feature packages on the current pricing page.
    growbotscold email pricingoutbound sales softwareprospecting creditscold email tools
    Byline

    About the author.

    Ben Carden

    Ben Carden is CRO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Previously at Gartner Enterprise. Studied at London School of Economics.

    Ben Carden · CRO

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