Lemlist vs Outplay: Cold Email Platform Comparison
Compare Lemlist and Outplay side by side. See pricing, features, and integrations to choose the right cold email platform for your needs.
Lemlist puts a lead database inside the price and carries unlimited users on its $69 Email plan. Outplay sells four channels per user, with every published price quoted billed annually and LinkedIn priced separately at $25 a month. Count your people and your channels first.
Key takeaways
- Lemlist's Email plan carries unlimited users at $69 a month; Multichannel at $109 changes the billing unit to per user.
- Every paid price on Outplay's page is quoted billed annually, so the monthly commitment is not the monthly cost.
- Outplay prices LinkedIn automation at $25 a month and an AI SDR agent from $99, outside the plan card.
- Lemlist sells no dialer and Outplay sells no lead database, so each expects you to bring what the other includes.
Reviewed and updated August 28, 2026
Lemlist vs Outplay: Cold Email Platform Comparison
Both of these sell multichannel outreach and both quote around ninety dollars a user. The difference is what that ninety dollars already contains: Lemlist puts the data inside it, and Outplay puts three of the four channels outside it.
The Quick Answer
Lemlist is a multichannel platform with a lead database and phone finder built in, plus a deliverability hub and warmup. The Email plan is $69 a month with unlimited users; Multichannel is $109 per user, $87 on yearly.
Outplay covers email, calling, LinkedIn and WhatsApp from one sequence, sold per user with every published price quoted billed annually: Starter $39 per month, Growth $89 per user, Enterprise $139 per user. LinkedIn automation is $25 a month on top and the AI SDR agent starts at $99.
Lemlist replaces a data subscription. Outplay replaces a dialer and a LinkedIn tool.
Understanding the Core Difference
Lemlist is a multichannel outreach platform with a lead database and phone finder built in, plus a deliverability hub and warmup.
Outplay is a multichannel sales engagement platform covering email, calling, LinkedIn and WhatsApp from one sequence, sold per user on annual terms.
Lemlist's Email plan carries unlimited users at one price, which is an unusual shape and the single most useful thing to know about it: a five-person team on that tier pays $69 a month between them. Step up to Multichannel and the unit changes to per user at $109, which is a larger change than the price gap suggests.
Outplay never changes unit. Every tier is per user, quoted billed annually, and the channels beyond email are separate line items rather than inclusions.
So the two ladders climb differently: Lemlist's jumps once, sharply, at the point where you add channels; Outplay's climbs steadily with headcount and again with every channel you switch on.
Pricing Comparison
Starter, billed annually
Lemlist pricing
| Plan | Price | Users | Volume |
|---|---|---|---|
| $69/mo, or $55 on yearly billing | Unlimited users | 50,000 emails/month | |
| Multichannel | $109 per user/month, or $87 on yearly | Per user | Unlimited emails and messages |
| Enterprise | Custom | Custom | Unlimited |
The jump from Email to Multichannel changes the billing unit as well as the price: the Email plan carries unlimited users at one price, and Multichannel is charged per user.
Source: Lemlist Pricing
Outplay pricing
| Plan | Price | Prospects | Channels |
|---|---|---|---|
| Free | $0 | Trial use | |
| Starter | $39 per month, billed annually | Smaller teams | Email sequencing |
| Growth | $89 per user/month, billed annually | Larger teams | Multichannel |
| Enterprise | $139 per user/month, billed annually | Unlimited | Multichannel plus compliance |
Every paid price on that page is quoted billed annually, so the monthly commitment is not the monthly cost. Channels beyond email are add-ons: LinkedIn automation is $25 a month, and the AI SDR agent starts at $99.
Source: Outplay Pricing
What the two cost at a realistic volume
Take an invented but ordinary case: four sellers running email plus LinkedIn. The arithmetic is illustrative and uses list prices only.
On Lemlist that is Multichannel, which bills per user at $109 monthly or $87 on yearly, so $436 a month or $348 on yearly, with the lead database and phone finder included.
On Outplay that is four Growth seats at $89 per user per month billed annually, $356 a month committed for a year, plus $25 a month for LinkedIn automation, so $381, with no data layer.
Now drop LinkedIn and keep four people on email only. Lemlist's Email plan covers all four for $69 a month total, because that tier carries unlimited users, and Outplay stays at $356. That is a fivefold gap created by one channel decision.
Reading the price ladders against each other
The comparison turns on two questions nobody asks early enough. How many people need access, and which Lemlist tier does that put you on? And what do you currently pay for lead data?
Lemlist's unlimited-users Email plan is the cheapest way in this comparison to give a small team email outreach, and it stops being that the moment multichannel is required. Outplay is priced per user from the start, which is more predictable and more expensive at small headcounts.
Read Outplay's prices as annual commitments and add its channel add-ons before comparing. Lemlist discounts yearly billing by 20 percent.
Features Breakdown
- 650M+ lead database
- AI personalization
- Email warmup and deliverability boost
- Unlimited email follow-ups
- LinkedIn automation
- In-app VoIP calling
- and 2 more listed below
- Multi-channel outreach (email, phone, LinkedIn, SMS, chat)
- AI sequence writer
- Conversation intelligence
- Power dialer with auto voicemail drop
- Website visitor tracking
- A/B testing
- and 4 more listed below
Lemlist key features
- 650M+ lead database
- AI personalization
- Email warmup and deliverability boost
- Unlimited email follow-ups
- LinkedIn automation
- In-app VoIP calling
- WhatsApp integration (add-on)
- Chrome extensions
Outplay key features
- Multi-channel outreach (email, phone, LinkedIn, SMS, chat)
- AI sequence writer
- Conversation intelligence
- Power dialer with auto voicemail drop
- Website visitor tracking
- A/B testing
- Auto email rotation
- Spintax support
- AI objection handling
- Chrome extension
Lemlist's list is broad and data-heavy: the 650M+ lead database, an email and phone finder, a deliverability hub with warmup, AI agents, CRM integrations, multichannel sequencing.
Outplay's is rep-heavy: multichannel sequences, AI objection handling, conversation intelligence on higher tiers, CRM depth, compliance and security on Enterprise.
The revealing omission is the same on both sides: Lemlist does not sell a dialer, and Outplay does not sell data. Each expects you to bring what the other includes.
Integration Ecosystem
Lemlist connects with: HubSpot, Salesforce, Pipedrive, Close.io, Zoho CRM, Zapier, Make, n8n, Clay, Apollo, Slack, Airtable, Calendly.
Outplay connects with: Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Gmail, Outlook, Zapier, Slack, Calendly.
Both tools integrate with: HubSpot, Salesforce, Pipedrive, Zapier, Slack, Calendly.
Outplay's integration story is CRM-first and enterprise-shaped, with single sign-on and compliance controls on its top tier.
Lemlist's practical advantage is that much of what a stack usually integrates for is inside the product already, which removes connectors and concentrates risk in one vendor. If the data degrades, you are re-platforming the whole motion rather than swapping a provider.
Who Should Pick Which
Pick Lemlist if you would otherwise buy data separately. Consolidating finding and sending removes an integration and an invoice, and on the unlimited-users Email plan a small team gets outreach for one price.
Pick Outplay if calling is a real channel. Calling minutes, conversation intelligence and AI objection handling are a genuine phone stack, and Lemlist has no equivalent.
Pick Lemlist if the team is email-only and larger than two. The unlimited-users Email plan is the cheapest arrangement in this comparison by a wide margin, and it disappears the moment you move up a tier.
Pick Outplay if you are buying for an organisation. Compliance, security and CRM fidelity sit on its Enterprise tier and are the shape of buyer its page is written for.
Where each one sits in a cold outbound stack
Lemlist tries to own sourcing and sending together. Outplay owns sending across four channels and expects the data to come from elsewhere.
Our own doctrine keeps that slot deliberately thin: one message per campaign, no bumps and no thread replies, and volume spread across many low-volume mailboxes so no single address carries too much. LinkedIn runs as its own motion rather than as a step inside an email sequence, because a second LinkedIn message lands under the one that was ignored and reads as a bump whatever the campaign structure says.
That doctrine discounts a large part of both pitches, because the multichannel sequencing each one sells is not how we run LinkedIn. What survives it is Lemlist's data layer and Outplay's calling, and a team adopting our doctrine should price those two things rather than the sequence builders.
Switching between them
Both export sequences and prospects to CSV, and neither carries sending reputation across.
Order of operations: suppression lists first, then domain authentication with SPF and DKIM confirmed, then warmup, then a two to three week ramp. Rebuild copy in the new editor rather than pasting it.
Two direction-specific notes. Leaving Lemlist means adding a data provider to the stack, and that decision belongs before the migration. Leaving Outplay means the migration window is a renewal date, because its published pricing assumes a year.
Feature Comparison Summary
| Lemlist | Outplay | |
|---|---|---|
| Billing terms | Monthly, quarterly or yearly | Published prices billed annually |
| Entry price | $69/mo, $55 on yearly | $39 per month, billed annually |
| Users at entry tier | Unlimited | Per user |
| Multichannel tier | $109 per user/mo, $87 on yearly | $89 per user/mo, billed annually |
| Lead database | Built in | Not offered |
| Included in Multichannel | Add-on at $25/mo | |
| Calling | Not offered | Calling minutes bundles |
| Best fit | Email-only teams, or teams replacing a data bill | Multichannel reps, phone included |
Getting Started Checklist
- Count the people who need access, and check which Lemlist tier that puts you on. The unlimited-users Email plan is the whole argument at small headcounts.
- Write down what you pay for lead data today.
- Decide whether you can commit to a year, since Outplay's published prices assume it.
- Price Outplay with its add-ons included, because LinkedIn and calling are separate lines.
- Send one real segment through each and read the replies.
- Confirm suppression list export from whichever you pick.
Final Thoughts
Lemlist bundles the data and charges per user only above the entry tier. Outplay bundles the channels and charges per user from the start, on annual terms. Count your people and your channels, and the answer falls out before you read a feature list.
Neither improves targeting, which is where most cold campaigns are actually lost.
Related Reading
- Best Lemlist alternatives
- Best Outplay alternatives
- Instantly vs Lemlist
- Lemlist vs Smartlead
- Instantly vs Outplay
- Best Outreach alternatives
If you would rather have the outbound run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.
Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.
Frequently asked questions.
Frequently asked questions- Which is cheaper for a four-person team?
- It depends entirely on channels. Email only, Lemlist's unlimited-users Email plan covers all four for $69 a month total against four Outplay Growth seats at $89 each billed annually, which is $356. Add LinkedIn and Lemlist moves to Multichannel at $109 per user, so $436, and the gap closes and reverses.
- Does Lemlist really have unlimited users?
- On the Email plan, yes, and that is the single most useful thing to know about its pricing. The Multichannel plan at $109 a month is charged per user, so a team planning around the cheaper tier should check which one it would actually be on before budgeting.
- Does Outplay offer monthly billing?
- Its published prices are all quoted billed annually: Starter at $39 per month, Growth at $89 per user and Enterprise at $139 per user. For a first programme the ability to stop is worth real money, and Lemlist offers monthly, quarterly and yearly terms.
- Which one has calling?
- Outplay. It covers email, calling, LinkedIn and WhatsApp from one sequence, with calling minutes sold in bundles and conversation intelligence on higher tiers. Lemlist has no dialer at all, so a team whose day includes the phone has only one of these two to consider.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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