Lemlist vs Outplay: Cold Email Platform Comparison

Both of these sell multichannel outreach and both quote around ninety dollars a user billed yearly: lemlist's Multichannel plan is $87 and Outplay's Growth plan is $89. The difference is what that ninety dollars already contains. In a lemlist vs Outplay decision, lemlist puts a 650M+ lead database inside the price, while Outplay puts a sales dialer and seat-based sequencing inside it and leaves the data to you. For an email-only team the gap is wider still, because lemlist's Email plan covers unlimited users for one flat price.

Lemlist vs Outplay: the quick answer

Lemlist is cheaper for an email-only team of two or more, since its Email plan is $69 a month, or $55 yearly, for unlimited users and 50,000 emails, and it includes a lead database. Outplay is cheaper for one person, at $39 a month billed annually, and is built around calling and seats. For multichannel teams the two cost almost the same per user.

Understanding the Core Difference

Lemlist is a multichannel outreach platform with a lead database and email and phone finder built in, plus a deliverability hub and warm-up.

Outplay is a sales engagement platform covering email, phone, social and SMS from one sequence, sold per user from its Growth plan, with a built-in dialer on every plan.

Lemlist's Email plan carries unlimited users at one price, which is an unusual shape and the single most useful thing to know about it: a five-person team on that tier pays $69 a month between them. Step up to Multichannel and the unit changes to per user at $109, which is a larger change than the price gap suggests.

Outplay changes unit early. Starter is a one-seat plan, and from Growth every price is per user, so the bill climbs steadily with headcount rather than jumping once.

Pricing Comparison

Lemlist pricing

Lemlist's page also offers quarterly billing at 10% off, against 20% off for yearly, and lists local currency billing in dollars, euros or pounds; a browser in the UK is shown the same figures as £69 and £55. The 14-day free trial gives full access to Multichannel with no credit card, and a fuller lemlist price list covers its credits.

Source: Lemlist Pricing

Outplay pricing

The Outplay page, reached at outplayhq.com and served from outplay.ai, opens on annual billing and now has a monthly toggle.

1

Free Forever, $0

1 seat, 2 mailboxes, 5k stored prospects, manual email outreach and click-to-dial.

2

Starter, $39 annually or $49 monthly

1 seat, 5 mailboxes, 20k prospects, unlimited emails, CRM integrations, LinkedIn automation.

3

Growth, $89 a user annually or $99 monthly

Unlimited seats and mailboxes, 100k prospects, email, phone, social and SMS, website tracking.

4

Enterprise, $139 a user annually or $159 monthly

Unlimited prospects, the power dialer and voicemail, SSO, custom roles and team management.

The comparison grid ticks auto email rotation, spintax, A/B testing and a built-in dialer on every plan, LinkedIn automation and Salesforce and HubSpot integrations from Starter, and the power dialer on Enterprise only. Its FAQ still names LinkedIn automation, extra mailboxes and calling minutes as examples of add-ons, so confirm whether LinkedIn is included on your plan before buying. The 7-day free trial unlocks the full Growth plan and then drops to Free Forever, with no credit card required.

Source: Outplay Pricing

What the two cost at a realistic volume

Take an invented but ordinary case: four sellers running email plus LinkedIn. The arithmetic is illustrative and uses list prices only.

On lemlist that is Multichannel, which bills per user at $109 monthly or $87 yearly, so $436 a month or $348 on yearly billing, with the lead database and phone finder included. On Outplay that is four Growth seats at $89 per user billed annually, $356 a month, or $396 on monthly billing, with LinkedIn automation ticked in the grid and no data layer.

Now drop LinkedIn and keep four people on email only. Lemlist's Email plan covers all four for $55 a month billed yearly, because that tier carries unlimited users, and Outplay stays at $356, since Starter holds one seat. That is a sixfold gap created by one channel decision.

Reading the price ladders against each other

The comparison turns on two questions nobody asks early enough. How many people need access, and which lemlist tier does that put you on? And what do you currently pay for lead data?

Lemlist's unlimited-users Email plan is the cheapest way in this comparison to give a small team email outreach, and it stops being that the moment multichannel is required. Outplay is priced per user from Growth, which is more predictable and more expensive at small headcounts.

Features Breakdown

lemlist Multichannel, $109 a user

• $87 a user billed yearly
• 5 senders per user
• LinkedIn and SMS automation
• Built-in call dialer and VoIP integrations
• 650M+ leads database, email and phone finder
• Add-on WhatsApp automation

Outplay Growth, $99 a user

• $89 a user billed annually
• Unlimited mailboxes, 100k stored prospects
• Email, phone, social and SMS
• Built-in dialer; power dialer on Enterprise
• LinkedIn automation ticked in the grid
• No lead database in the plan

Lemlist's plan cards are broad and data-heavy: the 650M+ leads database, an email and phone number finder, the deliverability hub with warm-up, lemAgent AI agents and CRM integrations and API, with LinkedIn, SMS and a built-in call dialer on Multichannel.

Outplay's list is rep-heavy: multichannel sequences, an AI sequence writer, AI objection handling, a built-in dialer on every plan and a power dialer on Enterprise, with compliance and security controls such as single sign-on on Enterprise.

The revealing difference is where each draws the line. Lemlist's Multichannel plan now includes a call dialer, and Outplay's Sales Engagement plans list no lead database, although its separate Growth Bundle with Hippo lists B2B prospecting. Outplay also sells a standalone Sales Dialer from $39 a user a month billed annually.

Integration Ecosystem

Lemlist's plan grid names Zapier, Make, n8n and Clay, CRM integrations with HubSpot, Salesforce and Pipedrive, and VoIP integrations with Aircall and Ringover.

Outplay's page lists CRM integrations with Salesforce, HubSpot, Pipedrive, Zoho CRM, Dynamics 365 and Crelate, plus Slack, Gmail, Outlook, LinkedIn, Calendly, Zapier, Vidyard, PCRecruiter, Mixpanel and Gong.

Both reach HubSpot, Salesforce, Pipedrive and Zapier. Outplay's integration story is CRM-first and enterprise-shaped; lemlist's practical advantage is that much of what a stack usually integrates for is inside the product already, which removes connectors and concentrates risk in one vendor.

Who Should Pick Which

Pick lemlist if you would otherwise buy data separately. Consolidating finding and sending removes an integration and an invoice, and on the unlimited-users Email plan a small team gets outreach for one price.

Pick Outplay if calling is the core channel. A built-in dialer on every plan, a power dialer and voicemail on Enterprise and a standalone Sales Dialer product are a genuine phone stack.

Pick lemlist if the team is email-only and larger than one. The unlimited-users Email plan is the cheapest arrangement in this comparison by a wide margin, and it disappears the moment you move up a tier.

Pick Outplay if you are buying for an organisation. Single sign-on, custom roles and team management sit on its Enterprise tier and are the shape of buyer its page is written for.

Where each one sits in a cold outbound stack

Lemlist tries to own sourcing and sending together. Outplay owns sending and calling across several channels and expects the data to come from elsewhere.

Our own doctrine keeps that slot deliberately thin: one message per campaign, no bumps and no thread replies, and volume spread across many low-volume mailboxes so no single address carries too much. LinkedIn runs as its own motion rather than as a step inside an email sequence, because a second LinkedIn message lands under the one that was ignored and reads as a bump whatever the campaign structure says.

That doctrine discounts a large part of both pitches, because the multichannel sequencing each one sells is not how we run LinkedIn. What survives it is lemlist's data layer and Outplay's calling, and a team adopting our doctrine should price those two things rather than the sequence builders.

Switching between them

Both export sequences and prospects to CSV, and neither carries sending reputation across.

Order of operations: suppression lists first, then domain authentication with SPF and DKIM confirmed, then warm-up, then a two to three week ramp. Rebuild copy in the new editor rather than pasting it.

Two direction-specific notes. Leaving lemlist means adding a data provider to the stack, and that decision belongs before the migration. Leaving Outplay on an annual plan means the migration window is a renewal date.

Feature Comparison Summary

Getting Started Checklist

1. Count the people who need access, and check which lemlist tier that puts you on. The unlimited-users Email plan is the whole argument at small headcounts.
2. Write down what you pay for lead data today.
3. Decide monthly or annual: both now publish both, and annual is cheaper on each.
4. Confirm with Outplay whether LinkedIn automation is included on your plan, since its grid and FAQ read differently.
5. Send one real segment through each and read the replies.
6. Confirm suppression list export from whichever you pick.

Final Thoughts

Lemlist bundles the data and charges per user only above the entry tier. Outplay bundles the phone and charges per user from Growth. Count your people and your channels, and the answer falls out before you read a feature list.

Neither improves targeting, which is where most cold campaigns are actually lost.

Related Reading

• Best Lemlist alternatives
• Best Outplay alternatives
• Instantly vs Lemlist
• Lemlist vs Smartlead
• Instantly vs Outplay
• Best Outreach alternatives

If you would rather have the outbound run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.