MailerLite Pricing: What Each Plan Costs, and the Policy That Decides If You Can Use It

MailerLite's Comfort plan starts at $12 a month and its Power plan at $25 a month, as published on mailerlite.com's pricing page on 30 August 2026, where the upper tier is described as follows: "The Power plan (starting $25/month) is for busy marketers with several revenue streams and sales funnels". Those are genuinely low numbers for a platform that ships automations, a website builder and landing pages alongside the sending. The number that decides whether you can spend them sits on a different page entirely, and it is not a price: MailerLite's anti-spam policy sets a spam-complaint ceiling of 0.2 percent and reserves the right to close an account that crosses it without notice.

For a marketing team mailing people who subscribed, that ceiling is invisible. For anyone weighing MailerLite as a cheap way to run cold outbound, it is the whole answer, and the price ladder below is the second question rather than the first.

What MailerLite is, and who its plans are drawn for

MailerLite is an email marketing platform for sending campaigns and automations to a list of subscribers who opted in, and the audiences its own pricing page is built around are solopreneurs, small businesses, e-commerce sellers, creators, agencies and authors. Its own description of the mid tier puts the target beyond doubt: the pricing page says "The Comfort plan (starting $12/month) is the full toolset at the right size for solopreneurs and small teams".

The product surface follows from that. Alongside the sending it publishes a website builder, landing pages, signup forms, an iPad subscribe app for collecting addresses offline, paid newsletter subscriptions and appointment booking. The subscribe app, the signup forms, the landing pages and the website builder are all machinery for acquiring a subscriber and proving they asked to hear from you. None of them help with contacting a person who has never heard of you, which is what a cold email is by definition.

That shape matters more than any individual feature, because it explains the policy the rest of this article turns on. The platform is engineered around a retrievable record of consent, so the rules protecting that model are not a footnote to the product. They are the product.

What the plans cost, as published on 30 August 2026

MailerLite prices on active subscriber count, and every figure below is quoted from its own pricing page as rendered on 30 August 2026. Two controls change the numbers on that page: a monthly against yearly billing toggle advertising a ten percent reduction on the yearly state, and a currency selector offering USD and EUR. The figures here are the USD state, and each names its billing basis, because both states ship inside the same document and a figure lifted without its basis is the commonest way this category gets misquoted. The page also notes that "All prices may be subject to applicable taxes".

Of the free tier the page says "You get up to 250 subscribers, 2 user seats, and 2,500 monthly emails". At the 500 subscriber tier, Comfort is $12 a month billed monthly or $10.80 a month billed yearly, which the page also states as $129.60 a year. Power at the same tier is $25 a month billed monthly or $22.50 a month billed yearly, published as $270.00 a year. The ladder climbs with the subscriber count rather than with the feature set, so Comfort at 50,000 subscribers is $319 a month billed monthly, $287.10 a month billed yearly, or $3,445.20 a year on the same page.

Enterprise is not priced on that page. MailerLite says "Pricing depends on your active subscriber count and any add-ons", and describes the tier as including "a dedicated success manager, dedicated IP (as an add-on), account audits and performance improvements, and deliverability support". Every new account also gets 14 days of the premium features to try.

The promise behind a query like this one is usually what the tiers cost once volume is added, and the honest answer is a shape rather than a single number. The plan sets the feature ceiling and the subscriber count sets the bill, so a team mailing a large list occasionally can pay more than a team mailing a small list constantly, because the meter is the list rather than the send.

What the plan tier decidesComfort against Power

• Whether monthly email sends are capped or unlimited
• How many user seats the workspace carries
• Access to multivariate testing and the preference centre
• Whether the AI writing assistant and smart sending are included
• The same subscriber ladder sits underneath either choice

What the subscriber count decidesThe line on the invoice

• The actual monthly figure, at every tier
• Whether the yearly ten percent reduction is worth committing to
• When the account crosses into Enterprise quoting at 200K
• Nothing at all about which features are available
• The reason two teams on one plan pay very different bills

The four numbers that decide whether the price is available to you

MailerLite's anti-spam policy publishes thresholds most platforms in this category keep to themselves. It defines spam as "any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email", and it attaches numbers to the consequences.

The policy's own wording on what follows is worth reading rather than paraphrasing. MailerLite reserves the right to suspend an account immediately and begin investigating where campaigns show "high percentage of spam complaints (more than 0.2%), bounces (more than 5%), unsubscribes (more than 1%) or a very low open rate (less than 3%)". MailerLite adds that where those thresholds are breached it may ask the account holder to "request evidence of the recipients' email marketing consent", and that "we reserve the right to terminate your account without notice or investigation" regardless.

Two things there are unusual. The first is the open-rate floor, which is a quality gate rather than an abuse gate: a list nobody opens is treated as evidence about how it was built. The second is the consent-evidence clause, which tells you what the platform expects to exist for every address on the list. A purchased or scraped list has nothing to produce.

What the policy prohibits, in its own words

The permitted sources are narrow and concrete: a subscribe form on your site, an opt-in checkbox that is not pre-ticked, an offline form where the person was told they would be emailed and ticked a box, and customers who bought from you within the last two years.

The excluded ones describe cold outbound exactly. An address cannot be imported or sent to where you have no explicit, provable permission for the topic being sent. It is excluded where, in the policy's own phrasing, "You bought, loaned, rented or in any way acquired from a third party, no matter what they claim about quality or permission". It is excluded where "You scraped or copy and pasted from the web", with the policy adding that "Just because people publish their email address doesn't mean they want to hear from you". A fourth clause catches lists that were once legitimate, treating an address as stale where it has not been emailed for two years on the reasoning that permission does not age well.

No reading of those two lists admits a bought or built prospect list. That is not a gap in the product and not a rule waiting to be negotiated. The same boundary appears in Brevo's own anti-spam policy, and the consistency across vendors is the tell that it is structural.

Why every bulk platform lands in the same place

A shared sending platform routes many customers through shared infrastructure, so one customer's complaint rate becomes partly everyone else's placement problem. That is why the prohibition is enforced on metrics rather than on inspection, and why the thresholds are published as numbers. Nobody reads your list. The rates report you.

The same mechanism runs one level down on your own domain, whichever platform you use. A domain carries a single reputation, and marketing mail to subscribers and cold mail to strangers generate very different complaint, bounce and engagement profiles. Pointing both at one domain merges those signals into a single score that settles near the worse of the two behaviours, which is the argument enterprise email marketing and outbound share one reputation sets out at length, and the reason a sending subdomain inherits more from its parent than teams expect.

The failure has a recognisable order. Early sends land, because nothing has gone wrong yet and no system has reason to look. That success reads as evidence the policy is not enforced, so volume goes up. Bounce and complaint rates climb, because guessed and purchased addresses behave differently from typed ones. The account is flagged on the numbers. And the part that outlives the account is the sending domain's own reputation, which is held by mailbox providers rather than by the vendor and survives a move to a different one.

1. Step 1Keep the primary domain for people who know you

   Marketing, transactional and replies, on a list with a retrievable opt-in record

2. Step 2Register separate domains for outbound

   Distinct registrations rather than subdomains, so reputation cannot bleed back

3. Step 3Authenticate each sending domain independently

   SPF, DKIM and DMARC per domain, aligned and verified before any volume

4. Step 4Warm the outbound domains before use

   New domains sending cold volume immediately is the fastest route to a blocklist

5. Step 5Keep the platforms apart as well

   A platform whose policy excludes cold lists is a platform whose terms you would be breaking

Where MailerLite is the right purchase

None of this is a criticism of the product, and the ladder is competitive for what it includes. If the job is a newsletter, a customer lifecycle programme, an e-commerce flow or a paid subscription, MailerLite is priced for it, and metering on subscribers rather than seats suits a small team with a large list.

The buying question worth answering first is which meter matches your own shape. A platform charging per subscriber rewards pruning the list; one charging per email sent rewards mailing more people less often. Work out your subscriber count and your annual send volume, then price the models against those two numbers rather than the other way round, because a comparison run backwards tends to reward whichever vendor laid its page out more attractively. Teams weighing a per-contact model against a sync that upgrades the plan for them should read how Zoho Campaigns handles that first.

If the job is outbound to people who have not met you, the tool category is different and so is the evaluation. Cold email software is judged on mailbox rotation, whether suppression is global or per campaign, and what the platform does when a merge variable comes back empty, none of which appears on an ESP pricing page because an ESP has no reason to build it. Running a cold programme on infrastructure meant for subscribers is not a saving. It is a deferred cost against the one domain that is hardest to replace, and that separation is the posture behind how we run campaigns.

Pricing and features verified as of August 2026. Verify current terms with the vendor before relying on them.