Tool comparison · Head to headUpdated 9/1/2026

    Clay vs Cognism

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    Clay

    Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

    Starting at$185/month
    Tool B

    Cognism

    Premium B2B sales intelligence platform with GDPR-compliant data, phone-verified Diamond Data contacts, and intent signals.

    Starting atCustom
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureClayCognism
    150+ data provider integrations
    AI-powered enrichment (Claygent)
    Unlimited users on all plans
    Credit rollover
    Workflow automation
    Data waterfall enrichment
    Custom API key support
    HTTP API integration
    Webhooks
    Diamond Data phone-verified contacts
    GDPR and CCPA compliant data
    Intent data powered by Bombora
    Technographic data
    Job change and funding alerts
    Browser extension for LinkedIn
    CSV enrichment
    On-demand mobile verification
    Target market analysis lists
    Unlimited admin access
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    Clay

    SalesforceHubSpotPipedriveCloseApollo.ioClearbitZoomInfoLemlistInstantlySmartleadOpenAIGoogle SheetsAirtableNotion

    Cognism

    SalesforceHubSpotOutreachSalesLoftPipedriveMicrosoft Dynamics 365BullhornZapier
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    Information gathered from official sources and may change. Pricing and features last verified 9/1/2026. Please visit the official websites for the most current information.