Tool comparison · Head to head

    Clay vs Cognism

    A factual comparison of features, pricing, and capabilities.

    Updated 2/6/2026
    The contenders
    01
    Tool A

    Clay

    Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

    Starting atCustom0
    02
    Tool B

    Cognism

    Premium B2B sales intelligence platform with GDPR-compliant data, phone-verified Diamond Data contacts, and intent signals.

    Starting atCustom
    Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    Capabilities

    Feature comparison.

    FeatureClayCognism
    150+ data provider integrations
    AI-powered enrichment (Claygent)
    Unlimited users on all plans
    Credit rollover
    Workflow automation
    Data waterfall enrichment
    Custom API key support
    HTTP API integration
    Webhooks
    Diamond Data phone-verified contacts
    GDPR and CCPA compliant data
    Intent data powered by Bombora
    Technographic data
    Job change and funding alerts
    Browser extension for LinkedIn
    CSV enrichment
    On-demand mobile verification
    Target market analysis lists
    Unlimited admin access
    Available
    Partial/Limited
    Not Available
    Ecosystem

    Native integrations.

    Clay

    SalesforceHubSpotPipedriveCloseApollo.ioClearbitZoomInfoLemlistInstantlySmartleadOpenAIGoogle SheetsAirtableNotion

    Cognism

    SalesforceHubSpotOutreachSalesLoftPipedriveMicrosoft Dynamics 365BullhornZapier
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    Information gathered from official sources and may change. Pricing and features last verified 2/6/2026. Please visit the official websites for the most current information.