Adapt.io vs Clearbit: Data Enrichment Tool Comparison

Adapt.io vs Clearbit: Data Enrichment Tool Comparison

One of these is still for sale. Clearbit's own site now states that Clearbit has joined HubSpot, and the capability ships inside HubSpot's Breeze Intelligence rather than as a standalone subscription. That turns the comparison into a different question: whether the job you need doing is outbound sourcing, which Adapt.io covers, or inbound enrichment, which now belongs to HubSpot.

The Quick Answer

Adapt.io is available today, listing Starter at $49 a month for 500 email credits and Basic at $99 for 1,000. Clearbit is not sold standalone: its site now states that Clearbit has joined HubSpot, with the data capability inside Breeze Intelligence. Choose Adapt.io for building outbound lists. Choose the HubSpot route if what you need is enriching records that already exist.

Understanding the Core Difference

Adapt.io is a B2B lead intelligence platform with a large contact database, Prospector Chrome extension, and data enrichment with 50+ attributes.

Clearbit is a B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.

The two products were never really competing for the same task. Adapt.io builds a list of people who have never heard of you. Clearbit enriched records that arrived on their own, scored them and routed them, and identified anonymous traffic. That distinction survives the acquisition intact, because Breeze Intelligence sits where Clearbit sat, beside the CRM.

Pricing Comparison

FreeAdapt.io entry plan

Free plan, 25 email credits

No current planClearbit entry plan

Standalone product retired

Adapt.io Pricing

Phone credits appear only at Basic, so a team that needs mobile numbers starts at the third rung rather than the second. The page prices a yearly commitment 20 percent below monthly and opens with a 7-day free trial that asks for no credit card.

Source: Adapt.io Pricing

Clearbit Pricing

Clearbit no longer sells a standalone plan. The site now states that Clearbit has joined HubSpot, and the data capability now ships inside HubSpot's Breeze Intelligence rather than as a separate subscription. The tiers below were the last published standalone ladder, recorded in an earlier pass, and are listed for historical reference only. There is no current purchase path for them.

Source: Clearbit

How these figures were checked

Adapt.io's tiers, credit allowances, daily contact ceilings, yearly discount and free trial terms were all grepped out of a dated snapshot of adapt.io/pricing taken for this comparison. The statement that Clearbit has joined HubSpot was read from a dated snapshot of clearbit.com taken for this comparison; the retired tier figures come from the pricing dataset behind this site and are historical rather than current.

Two habits sit behind those sentences and both are worth borrowing when you check a vendor price yourself. A figure belongs to a page rather than to a company, because vendors contradict themselves across their own surfaces, so the page is part of the fact. And a pricing page that renders a monthly and an annual state into the same document will hand a careless reader a rate no visitor is shown, which is why the billing basis is named beside every number above rather than left implied.

What the two cost at a realistic volume

The arithmetic only has one live side. Take an invented requirement of 1,000 verified emails a month for outbound. The volume is illustrative and the Adapt.io rates are published. Adapt.io's Basic plan covers it at $99 a month, listed as 1,000 email credits plus 100 phone credits and 1,000 enrichment credits, which is about ten cents a contact. On the Clearbit side there is no current plan to price, so the comparable cost is a HubSpot commitment plus Breeze Intelligence credits. That is a platform purchase with a different approval path, and it is not an outbound sourcing budget.

Reading the price ladders against each other

The retired Clearbit ladder listed above is reference material rather than a quote. Entry at $45 a month for 100 credits and Business at $1667 a month describes a product with a small self serve rung and an enterprise rung and very little between them, which is a very different shape from Adapt.io's four evenly spaced tiers. Adapt.io also prices a yearly commitment 20 percent below monthly and opens with a 7-day free trial that asks for no credit card, so the cost of evaluating it is nothing.

Features Breakdown

Adapt.io lists

• Business contacts across the database
• Company profiles
• Prospector Chrome extension
• Data enrichment with 50+ attributes
• Lead builder with advanced filters
• ABM list building
• and 4 more listed below

Clearbit lists

• Global data coverage
• Lead, contact, and account enrichment
• Real-time lead scoring and routing
• IP intelligence for visitor identification
• Dynamic form shortening
• Corporate hierarchy mapping
• and 2 more listed below

Adapt.io key features

• Business contacts across the database
• Company profiles
• Prospector Chrome extension
• Data enrichment with 50+ attributes
• Lead builder with advanced filters
• ABM list building
• 3,000+ tech sector classifications
• Saved searches
• CSV export
• API access

Clearbit key features

• Global data coverage
• Lead, contact, and account enrichment
• Real-time lead scoring and routing
• IP intelligence for visitor identification
• Dynamic form shortening
• Corporate hierarchy mapping
• Industry categorization
• Buyer intent signals

Clearbit's list still describes an inbound engine: real time lead scoring and routing, IP intelligence for visitor identification, dynamic form shortening, corporate hierarchy mapping and normalised role and seniority fields. Adapt.io's describes an outbound one: advanced filters, saved searches, ABM list building, a tech sector taxonomy and CSV export. Anyone needing both jobs done needs two products, and that was true before the acquisition.

Integration Ecosystem

Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.

Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.

Both tools integrate with: Salesforce, HubSpot, Marketo.

Clearbit's integration list is short and marketing shaped: HubSpot, Segment, Marketo and Salesforce, which fits a product that enriches records already inside your systems. Adapt.io adds Zoho CRM, Outreach and Zapier, which fits one that hands data to a sales workflow. Both reach Salesforce, HubSpot and Marketo, so the system of record is covered either way.

Who Should Pick Which

Pick Adapt.io if you are doing outbound. It is the only one of the two you can buy for that job, and the credit tiers are priced for list building rather than for record enrichment.

Pick the HubSpot route if you are already a HubSpot customer and your real need is enriching inbound records and routing them. Breeze Intelligence is where the Clearbit capability lives now, and that is a CRM decision rather than a tooling one, so it belongs with whoever owns the CRM contract.

Pick both if inbound and outbound are separate workflows for you, which they usually are. The failure this comparison invites is treating one budget as covering both jobs, leaving whichever job lost the argument running on nothing at all.

Where Each One Sits in a Cold Outbound Stack

1. Step 1Build the list

   Decide who belongs on it at all. Adapt.io is a list builder you run before anyone is contacted.

2. Step 2Resolve the contact

   Turn a name into an address you can send to. Clearbit is an enrichment service that now lives inside HubSpot.

3. Step 3Verify before sending

   Check the address separately from whoever supplied it, because a bounce costs sending reputation.

4. Step 4Send one message

   One message per campaign, no bumps and no thread replies, so each address gets a single attempt.

Adapt.io sits at the front of a cold outbound stack, before anything is sent. The Clearbit capability sits at the opposite end of the funnel, working on people who arrived by themselves. A stack with one and not the other is running one motion rather than being misconfigured.

For the outbound motion, house practice is one message per campaign with no bumps and no thread replies, and meetings are qualified against criteria agreed in writing before launch rather than against budget or timing. That puts the weight on address accuracy and sending domain health rather than on enrichment breadth, which is why an outbound stack usually pairs one good contact source with careful cold email infrastructure.

Switching Between Them

Teams leaving Clearbit are mostly being moved rather than choosing to move, so the task is placing each of its jobs somewhere. Inbound enrichment and visitor identification go to Breeze Intelligence if you are staying on HubSpot, or to a replacement point tool if you are not. Outbound sourcing goes somewhere like Adapt.io and needs its own budget line.

Export whatever enriched records you hold before any contract lapses, and audit which CRM automations depend on Clearbit fields. Routing rules built on its industry taxonomy or seniority normalisation will not find the same fields in a replacement, and that breakage is usually discovered by a lead that failed to route rather than by a migration plan.

Feature Comparison Summary

Getting Started Checklist

1. Establish whether your need is outbound sourcing or inbound enrichment, because these two answer different questions
2. Check whether your CRM is HubSpot, since that decides whether the Clearbit path exists for you
3. List the CRM fields and routing rules that depend on Clearbit data today
4. Use Adapt.io's 7-day free trial to test hit rate on your own ICP
5. Convert Adapt.io's credit tiers to contacts a month at your actual volume
6. Give inbound enrichment and outbound sourcing separate budget lines

Final Thoughts

Adapt.io is the buyable option and the right one for outbound list building at a predictable monthly cost. The Clearbit capability is now a reason to buy HubSpot rather than a tool to shortlist, and it answers an inbound question Adapt.io was never built for. Decide which motion you are funding, then buy for that motion.

Related Reading

• Best Adapt.io Alternatives in 2026
• Best Clearbit Alternatives in 2026
• Adapt.io vs Apollo.io: Data Enrichment Tool Comparison
• Adapt.io vs ZoomInfo: Data Enrichment Tool Comparison
• Apollo vs Clearbit: Comparing B2B Data Platforms for Sales and Marketing

If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.