Apollo.io vs Groove by Clari: Sales Engagement Platform Comparison
Compare Apollo.io and Groove by Clari side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Apollo.io vs Groove by Clari: Sales Engagement Platform Comparison
If you are comparing multi-channel sales outreach and engagement tracking tools, Apollo.io and Groove by Clari will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
Apollo.io stands out with b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin). Groove by Clari differentiates itself through salesforce-native architecture (no data sync needed) and multi-channel engagement flows (email, phone, linkedin).
Apollo.io offers a lower entry point at $0/mo compared to Groove by Clari at $999/mo.
If your priority is coordinating outreach across email, phone, and social channels, both tools can deliver. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 100 credits/mo | Unlimited (fair use) |
| Basic | $49/mo | 5,000 credits/mo | Unlimited |
| Professional | $79/mo | 10,000 credits/mo | Unlimited |
| Organization | $119/mo | 15,000 credits/mo | Unlimited |
Source: Apollo.io Pricing
Groove by Clari Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Apollo.io offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Groove by Clari Key Features
- Salesforce-native architecture (no data sync needed)
- Multi-channel engagement flows (email, phone, LinkedIn)
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Unique to Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Unique to Groove by Clari
- Salesforce-native architecture (no data sync needed)
- Multi-channel engagement flows (email, phone, LinkedIn)
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce, Gmail, Microsoft Outlook, Slack.
Apollo.io exclusively offers: HubSpot, Pipedrive, LinkedIn, Zapier, Sendgrid, Outreach, Salesloft, Webhooks API.
Groove by Clari exclusively offers: Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Groove by Clari
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Apollo.io | Groove by Clari |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 12 | 9 |
| Founded | 2015 | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Groove by Clari both serve the multi-channel sales outreach and engagement tracking market well. Apollo.io offers a more accessible entry point, while Groove by Clari starts at $999/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Related Reading
- Best Apollo.io Alternatives in 2026
- Best Groove by Clari Alternatives in 2026
- Apollo.io vs Outreach: Sales Engagement Platform Comparison
- Apollo.io vs Salesloft: Sales Engagement Platform Comparison
- Groove by Clari vs Outreach: Sales Engagement Platform Comparison
Pricing and features verified as of February 2026. Visit Apollo.io and Groove by Clari for current information.
About the Author
B2B cold email experts helping companies generate qualified leads through done-for-you outreach campaigns.
RevenueFlow Team
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