Best Sales Engagement Tools for Marketing Agencies (2026)
Top sales engagement tools for marketing agencies companies. Compare pricing, features, and industry-specific recommendations.
Apollo.io leads for marketing agencies with its free tier, 240M+ contact database, and multi-channel sequences starting at $49/month for paid plans. Enterprise teams managing multiple clients should evaluate Outreach or Salesloft for advanced deal management and forecasting, though both require contacting sales for pricing. Gong excels at conversation intelligence, while Groove by Clari captures sales activity into Salesforce automatically.
Key takeaways
- Apollo.io provides a free tier with access to a 240M+ contact database and multi-channel sequences, with paid plans starting at $49/month.
- All five tools (Apollo.io, Outreach, Salesloft, Gong, and Groove by Clari) integrate with Salesforce, HubSpot, Gmail, and Microsoft Outlook.
- Four of the five platforms (Outreach, Salesloft, Gong, and Groove) require contacting sales for pricing information with no publicly listed costs.
- Marketing agencies require sales engagement tools that support multi-client management, white-label reporting, and scalable campaign execution.
- Apollo.io is the only tool in this comparison offering both a free tier and transparent pricing up to $119/month for its top Organization plan.
Reviewed and updated September 21, 2026
Selecting a sales engagement tool for marketing agencies requires attention to industry-specific needs. We evaluated 5 tools and picked the top 5 based on features, pricing, and fit for marketing agencies teams.
If you would rather not run this stack yourself, our guide to outbound for agency owners covers what handing the motion off looks like from your seat.
What Marketing Agencies Companies Need
- Multi-client management
- White-label reporting
- Scalable campaigns
- Client onboarding
Top 5 Sales Engagement Tools for Marketing Agencies
- B2B contact and company database (240M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- and 7 more listed below
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- and 7 more listed below
- Cadence automation
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- and 7 more listed below
1. Apollo.io
All-in-one sales intelligence and engagement platform combining a 240M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Starting Price: Free Top Tier: $119/mo
Key Features:
- B2B contact and company database (240M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
Pricing Tiers:
- Free: Free
- Basic: $49/mo
- Professional: $79/mo
- Organization: $119/mo
Integrations: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack (+4 more)
2. Outreach
Enterprise sales engagement platform with multi-channel sequences, AI-powered deal insights, revenue forecasting, and conversation intelligence for scaling outbound sales teams.
Starting Price: Contact Sales Top Tier: Contact Sales
Key Features:
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
Pricing Tiers:
- Amplify Essentials: Contact Sales
Integrations: Salesforce, Microsoft Dynamics 365, HubSpot, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Gong, Chorus (+4 more)
3. Salesloft
AI-powered revenue workflow platform offering cadence automation, conversation intelligence, deal management, and forecasting to help sales teams drive predictable revenue.
Starting Price: Contact Sales Top Tier: Contact Sales
Key Features:
- Cadence automation
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
Pricing Tiers:
- Advanced: Contact Sales
- Elite: Contact Sales
Integrations: Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard (+4 more)
4. Gong
Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.
Starting Price: Contact Sales Top Tier: Contact Sales
Key Features:
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Gong Engage)
Pricing Tiers:
- Gong (platform): Contact Sales
Integrations: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail (+4 more)
5. Groove by Clari
Sales engagement and prospecting platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics, and integrates with Salesforce to keep activity data in the CRM.
Starting Price: Contact Sales
Key Features:
- Salesforce integration for data integrity
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
Sequence tools only work if messages land in the inbox, so teams relying heavily on cold email should also weigh dedicated deliverability options like those covered in email warmup solutions for manufacturers.
Pricing Tiers:
- Groove: Contact Sales
Integrations: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom (+1 more)
Groove's page on clari.com now redirects to Salesloft's sales engagement page, after Clari and Salesloft completed their merger in December 2025.
Comparison Table
| Tool | Starting Price | Features | Integrations | Free Tier |
|---|---|---|---|---|
| Apollo.io | Free | 10 | 12 | Yes |
| Outreach | Contact Sales | 10 | 12 | No |
| Salesloft | Contact Sales | 10 | 12 | No |
| Gong | Contact Sales | 10 | 12 | No |
| Groove by Clari | Contact Sales | 10 | 9 | No |
Recommendation by Budget
Free/Starter: Apollo.io offer free tiers to get started.
Budget ($50/mo or less): Apollo.io.
How to Choose for Marketing Agencies
- Industry fit. Does the tool support multi-client management?
- Budget. What is your monthly spend ceiling for sales engagement tools?
- Integration needs. Does it connect to your existing marketing agencies-specific systems?
- Trial period. Use the free trial to test with your actual marketing agencies workflows.
- Support quality. For industry-specific questions, responsive support matters.
Final Thoughts
Marketing Agencies teams need a sales engagement tool that handles both general sales engagement needs and multi-client management. Apollo.io offers the strongest overall package, but every team's requirements differ.
Consulting firms weighing the same shortlist can compare priorities and pricing in the companion guide on sales engagement tools for consulting firms.
The companion guide on sales engagement tools for SaaS companies shows how product usage signals can trigger timely outbound touches.
Compare at least two tools with a hands-on trial before deciding. The right choice depends on your specific marketing agencies workflow, team size, and budget.
Related Reading
- Best Apollo.io Alternatives in 2026
- Best Salesforce Alternatives in 2026
- Best Pipedrive Alternatives in 2026
If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.
Pricing and features verified as of February 2026. Visit each tool's website for the latest information.
Frequently asked questions.
Frequently asked questions- What is the best sales engagement tool for marketing agencies on a tight budget?
- Apollo.io is the best budget option for marketing agencies, offering a free tier to get started and paid plans beginning at $49/month for the Basic tier. It includes a 240M+ contact database, multi-channel sequences, and AI-powered email writing. For teams spending $50/month or less, Apollo.io is the only viable option among the top five tools, as Outreach, Salesloft, Gong, and Groove all require contacting sales with no public pricing.
- Do sales engagement tools for marketing agencies integrate with Salesforce and HubSpot?
- Yes, all five recommended tools integrate with both Salesforce and HubSpot. Apollo.io, Outreach, Salesloft, Gong, and Groove by Clari each support these CRM platforms alongside Gmail, Microsoft Outlook, and LinkedIn. Groove by Clari is built around Salesforce, capturing sales activity into the CRM automatically. Each tool offers between 9 and 12 total integrations to connect with existing marketing agency workflows.
- What features do marketing agencies need in a sales engagement platform?
- Marketing agencies need sales engagement tools that support multi-client management, white-label reporting, scalable campaigns, and streamlined client onboarding. The ability to manage multiple client accounts simultaneously is critical, as agencies typically juggle numerous customer relationships. Tools should also offer multi-channel sequences across email, phone, and LinkedIn, along with automation capabilities to scale outreach efficiently without manual intervention for each client campaign.
- Which sales engagement tool offers the largest contact database?
- Apollo.io offers the largest contact database among the reviewed tools with 240M+ contacts and company records. This built-in B2B database is integrated directly into the platform, allowing marketing agencies to prospect, build lists, and launch outreach campaigns without purchasing separate data subscriptions. The database is accessible even on Apollo's free tier, though usage limits apply. The other four tools (Outreach, Salesloft, Gong, and Groove) focus primarily on engagement workflows rather than providing native contact databases.
- Is there a Salesforce-centred sales engagement tool for agencies?
- Groove by Clari is the most Salesforce-centred platform in this comparison. Clari sells it as capturing every sales activity into Salesforce so the CRM is a single source of truth, with email, calls and engagement analytics logged automatically. That is particularly valuable for marketing agencies with established Salesforce workflows, because it reduces the data discrepancies common with third-party integrations.
About the author.
B2B cold email experts helping companies generate qualified leads through done-for-you outreach campaigns.
RevenueFlow Team
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