Clay vs Lead411: Data Enrichment Tool Comparison
Compare Clay and Lead411 side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay offers 150+ data provider integrations with AI-powered enrichment starting at $0/month, making it ideal for budget-conscious teams needing broad integration support. Lead411 provides verified emails, direct dials, and Bombora intent data starting at $75/month, better suited for teams prioritizing data accuracy and intent signals. Clay excels in workflow automation and customization; Lead411 offers unlimited email views and growth intent tracking.
Key takeaways
- Clay provides 150+ data provider integrations compared to Lead411's more focused feature set, with Clay offering 14 total integrations versus Lead411's 8.
- Clay's pricing starts at $0/month with a free tier offering 100 credits, while Lead411 begins at $75/month with unlimited email views.
- Lead411 includes verified emails, direct dials, and Bombora intent data on Pro+ plans, features not available in Clay's standard offering.
- Clay offers unlimited users on all plans and credit rollover, while Lead411 provides a 7-day free trial with 50 leads.
- Both platforms integrate with Salesforce, HubSpot, and Pipedrive, but Clay exclusively connects with tools like Apollo.io, ZoomInfo, and Google Sheets while Lead411 offers Outreach and SalesLoft integrations.
Reviewed and updated February 6, 2026
Clay vs Lead411: Data Enrichment Tool Comparison
Clay and Lead411 are two of the most talked-about data enrichment tools in the market today. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is everything you need to know.
The Quick Answer
Clay stands out with 150+ data provider integrations and ai-powered enrichment (claygent). Lead411 differentiates itself through verified emails and direct dials and bombora intent data (pro+).
Clay offers a lower entry point at $0/mo compared to Lead411 at $75/mo.
If your priority is finding accurate contact data for target accounts, both tools can deliver. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Lead411 is B2B lead intelligence platform with verified emails, direct dials, growth intent data, and unlimited search capabilities.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Clay Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 100 credits/month | N/A |
| Starter | $149/mo | 2,000 credits/month | N/A |
| Explorer | $349/mo | 10,000 credits/month | N/A |
| Pro | $800/mo | 50,000 credits/month | N/A |
Source: Clay Pricing
Lead411 Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic Plus Unlimited | $75/mo | Unlimited email views | N/A |
| Pro with Bombora Intent | Contact Sales | Unlimited email views | N/A |
| Enterprise | Contact Sales | Unlimited | N/A |
Source: Lead411 Pricing
Pricing Analysis
Clay is more affordable at the entry level ($0/mo vs $75/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
Clay offers 4 pricing tiers compared to Lead411's 3, giving you more granularity as you scale.
Clay includes a free tier, letting you test the platform before committing financially.
Features Breakdown
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Lead411 Key Features
- Verified emails and direct dials
- Bombora intent data (Pro+)
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- Advanced search filters
- Sales intelligence alerts
- CSV export
- 7-day free trial with 50 leads
Unique to Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Unique to Lead411
- Verified emails and direct dials
- Bombora intent data (Pro+)
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- Advanced search filters
- Sales intelligence alerts
- CSV export
- 7-day free trial with 50 leads
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Lead411 Integrations
Lead411 connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Zapier, Make.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Clay exclusively offers: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Lead411 exclusively offers: Zoho CRM, Outreach, SalesLoft, Zapier, Make.
Use Case Recommendations
Best Fit for Clay
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Lead411
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Clay | Lead411 |
|---|---|---|
| Starting Price | Free | $75/mo |
| Top Tier Price | $800/mo | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 8 |
| Founded | N/A | 2001 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Lead411 both serve the B2B lead data and contact enrichment market well. Clay offers a more accessible entry point, while Lead411 starts at $75/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Related Reading
- Best Clay Alternatives in 2026
- Best Lead411 Alternatives in 2026
- Apollo vs Clay: Choosing the Right Data Enrichment Tool for B2B Sales
- Clay vs ZoomInfo: Data Enrichment Tool Comparison
- Apollo.io vs Lead411: Data Enrichment Tool Comparison
Pricing and features verified as of February 2026. Visit Clay and Lead411 for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Lead411?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment through Claygent. Lead411 is a B2B lead intelligence platform focused on verified emails, direct dials, growth intent data, and unlimited search capabilities. Clay emphasizes breadth of integrations and automation, while Lead411 prioritizes data verification and intent signals.
- Which is more affordable for small teams, Clay or Lead411?
- Clay is more affordable for small teams, offering a free tier with 100 credits per month compared to Lead411's $75/month starting price. Clay also provides a $149/month Starter plan with 2,000 credits, giving budget-conscious teams more entry-level options. Clay offers four pricing tiers versus Lead411's three, providing more granularity as you scale.
- Does Lead411 offer intent data like Clay?
- Yes, Lead411 offers Bombora intent data on its Pro+ plans and includes growth intent signals as a core feature. Clay does not list intent data as a standard feature, instead focusing on AI-powered enrichment through Claygent and data waterfall enrichment across its 150+ integrations. Lead411's intent capabilities are a key differentiator for teams prioritizing buyer signals.
- Can I try both platforms before committing?
- Yes, both platforms offer trial options. Clay provides a free tier that lets you test the platform with 100 credits per month indefinitely before committing financially. Lead411 offers a 7-day free trial with 50 leads. Both approaches allow you to evaluate the platform's features, data quality, and integration with your workflow before making a purchase decision.
- Which tool has better CRM integrations?
- Both tools integrate with major CRMs including Salesforce, HubSpot, and Pipedrive. Clay offers 14 total integrations including Apollo.io, ZoomInfo, Google Sheets, and Airtable. Lead411 provides 8 integrations including Zoho CRM, Outreach, SalesLoft, and automation platforms like Zapier and Make. Your choice depends on which specific tools your team uses daily.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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