Clearbit vs RocketReach: Data Enrichment Tool Comparison
Compare Clearbit and RocketReach side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clearbit is no longer sold standalone. Its site states that Clearbit has joined HubSpot, with the capability now inside Breeze Intelligence. RocketReach remains buyable, priced per seat from $69 a month for 100 lookups. Choose RocketReach for outbound sourcing and the HubSpot route for inbound enrichment.
Key takeaways
- Clearbit's own site states that Clearbit has joined HubSpot, and the data capability now ships inside Breeze Intelligence rather than as a standalone subscription.
- RocketReach is priced per seat from $69 a month for 100 lookups on Essentials, rising to $209 a month for 1,000 lookups on Ultimate.
- Clearbit's last published standalone ladder ran from $45 a month to $1667 a month, with very little between the two.
- The two products answer different questions: Clearbit enriched inbound records, RocketReach finds outbound contacts.
Reviewed and updated August 28, 2026
Clearbit vs RocketReach: Data Enrichment Tool Comparison
This comparison has a short answer that most versions of it bury. Clearbit is no longer sold as a standalone product. Its own site now states that Clearbit has joined HubSpot, and the capability ships inside HubSpot's Breeze Intelligence rather than as a subscription you can buy on its own. That changes the question from which tool is better to whether HubSpot is where your data layer belongs.
The Quick Answer
RocketReach is available to buy today, priced per seat from $69 a month for 100 lookups on Essentials. Clearbit is not: clearbit.com now states that Clearbit has joined HubSpot, and its data capability is part of Breeze Intelligence. If you are on HubSpot and want enrichment inside it, that is the Clearbit path. For anything else, RocketReach is the live option of the two.
Understanding the Core Difference
Clearbit is a B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.
RocketReach is a global contact and company search platform with 700M+ profiles, verified emails, direct dials, and org chart intelligence.
The two tools were built for different moments in a funnel. Clearbit's strength was inbound: enriching a record the moment it appeared, scoring it and routing it, and identifying anonymous traffic. RocketReach's strength is outbound: finding a person who has never touched your site. That difference survives the acquisition, because Breeze Intelligence sits where Clearbit sat, next to the CRM.
Pricing Comparison
Standalone product retired
Essentials, email only, billed monthly
Clearbit Pricing
Clearbit no longer sells a standalone plan. The site now states that Clearbit has joined HubSpot, and the data capability now ships inside HubSpot's Breeze Intelligence rather than as a separate subscription. The tiers below were the last published standalone ladder, recorded in an earlier pass, and are listed for historical reference only. There is no current purchase path for them.
| Plan, retired | Last published price | Credits |
|---|---|---|
| Entry | $45/mo | 100 credits a month |
| Business | $1667/mo | Custom |
| Enterprise | Talk to sales | Custom |
Source: Clearbit
RocketReach Pricing
| Plan | Billed monthly | Billed annually | Lookups |
|---|---|---|---|
| Free | Free | Free | 5 lookups, no credit card |
| Essentials, email only | $69/mo per seat | $33/mo per seat | 100 a month, 1,200 exports a year on annual |
| Pro, email and phone | $119/mo per seat | $75/mo per seat | 250 a month, 3,600 exports a year on annual |
| Ultimate, email and phone | $209/mo per seat | $142/mo per seat | 1,000 a month, 20,000 exports a year on annual |
| Custom team plans | Talk to sales | From $6K a year | Pooled credits |
Two mechanics on this page matter more than the headline rate. A lookup is consumed only when RocketReach finds and verifies an email or a phone number, and is refunded when it does not. And the annual toggle is where the discount lives: the page advertises a saving of 50 percent with annual billing, plus a further 5 percent for each seat added.
One warning for anyone re-checking these numbers. The pricing page geo-serves currency, and the fetch behind this comparison was served pounds rather than dollars, listing the same three tiers at £20, £51 and £105 a month on the annual toggle. The dollar figures above come from the pricing dataset behind this site, verified for this comparison.
Source: RocketReach Pricing
How these figures were checked
The statement that Clearbit has joined HubSpot was read from a dated snapshot of clearbit.com taken for this comparison; the retired tier figures come from the pricing dataset behind this site and are historical rather than current. RocketReach's tier structure, lookup and export allowances and annual saving were read from a dated snapshot of its own pricing page taken for this comparison, fetched with a headless browser because the prices render in JavaScript. That page served pounds rather than dollars to this fetch, so the dollar rates come from the pricing dataset behind this site, verified the same day.
Two habits sit behind those sentences and both are worth borrowing when you check a vendor price yourself. A figure belongs to a page rather than to a company, because vendors contradict themselves across their own surfaces, so the page is part of the fact. And a pricing page that renders a monthly and an annual state into the same document will hand a careless reader a rate no visitor is shown, which is why the billing basis is named beside every number above rather than left implied.
What the two cost at a realistic volume
Working the arithmetic exposes the real comparison. Take an invented requirement of 250 verified contacts a month for outbound. The volume is illustrative and the RocketReach rates are published. On RocketReach that is the Pro tier, which the pricing dataset behind this site puts at $119 a month per seat monthly or $75 billed annually, and it covers phone numbers as well as email. On the Clearbit side there is no equivalent line to compute, because there is no current standalone plan to price. The comparable cost is a HubSpot commitment plus Breeze Intelligence credits, which is a different purchase with a different approval path, and it is not an outbound sourcing budget.
Reading the price ladders against each other
The retired Clearbit ladder is listed above for reference and should not be treated as a live quote. Entry at $45 a month with 100 credits was the last published standalone rate, and the jump from there to $1667 a month for Business shows how the product was positioned: a small self serve tier and then an enterprise contract with very little between. RocketReach's ladder is far flatter, with three published rungs between $69 and $209 a month per seat, and the annual toggle advertising a 50 percent saving on all of them.
Features Breakdown
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- and 2 more listed below
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- and 4 more listed below
Clearbit key features
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
RocketReach key features
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
Clearbit's list still describes an inbound engine: real time lead scoring and routing, IP intelligence for visitor identification, dynamic form shortening and corporate hierarchy mapping. RocketReach's describes an outbound one: people and company search, verified emails and phone numbers, org charts and bulk enrichment. A team that needs both jobs done needs two products, and that was true before the acquisition as well.
Integration Ecosystem
Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.
RocketReach connects with: Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, Zapier.
Both tools integrate with: HubSpot, Salesforce.
Clearbit's integration list is short and marketing shaped: HubSpot, Segment, Marketo and Salesforce. That is consistent with a product designed to enrich records already inside your systems. RocketReach's list adds Outreach, SalesLoft, Bullhorn and Zapier, which is a sales and staffing shape. Both reach HubSpot and Salesforce, so the system of record is covered either way.
Who Should Pick Which
Pick RocketReach if you are doing outbound and want to buy something today. It is the only one of the two with a current purchase path, and its per seat pricing is transparent enough to budget without a call.
Pick the HubSpot route if you are already a HubSpot customer and your actual need is enriching inbound records. Breeze Intelligence is where the Clearbit capability lives now, and buying it means buying into HubSpot rather than adding a point tool. That is a platform decision rather than a tooling decision, and it should be made by whoever owns the CRM.
Pick both if inbound enrichment and outbound sourcing are genuinely separate workflows for you. They usually are. The mistake this comparison invites is treating one budget as covering both jobs, which leaves whichever job lost the argument running on nothing.
Where Each One Sits in a Cold Outbound Stack
- Step 1Build the list
Decide who belongs on it at all. Clearbit is an enrichment service that now lives inside HubSpot.
- Step 2Resolve the contact
Turn a name into an address you can send to. RocketReach is a lookup engine you point at a person you have already identified.
- Step 3Verify before sending
Check the address separately from whoever supplied it, because a bounce costs sending reputation.
- Step 4Send one message
One message per campaign, no bumps and no thread replies, so each address gets a single attempt.
RocketReach sits at the sourcing end of a cold outbound stack, before anything is sent. The Clearbit capability sits at the other end of the funnel entirely, enriching people who arrived on their own. A stack that has one and not the other is not misconfigured, it is simply doing one motion.
For the outbound motion, what happens after the address matters more than which vendor supplied it. House practice is one message per campaign with no bumps and no thread replies, and meetings are qualified against criteria agreed in writing before launch. That puts the weight on address quality and on the sending domain rather than on enrichment breadth, which is why an outbound stack usually pairs a single good contact source with careful cold email infrastructure.
Switching Between Them
Teams leaving Clearbit are mostly being moved rather than choosing to move, so the practical task is deciding where each of its jobs goes. Inbound enrichment and visitor identification go to Breeze Intelligence if you are staying on HubSpot, or to a replacement point tool if you are not. Outbound sourcing goes somewhere like RocketReach, and it needs its own budget line.
Export whatever enriched records you hold before any contract lapses, and check which fields your CRM automations actually depend on. Routing rules built on Clearbit's industry taxonomy or seniority normalisation will not find the same field names in a replacement, and that breakage is usually discovered by a lead that failed to route rather than by a migration plan.
Feature Comparison Summary
| Comparison | Clearbit | RocketReach |
|---|---|---|
| Entry rung | No current plan | $69/mo |
| First paid rung | No current plan | $69/mo |
| What that paid rung is | Standalone product retired | Essentials, email only, billed monthly |
| Where it sits in a stack | An enrichment service that now lives inside hubspot | A lookup engine you point at a person you have already identified |
Getting Started Checklist
- Confirm whether your need is inbound enrichment or outbound sourcing, because these two tools answer different questions
- Check whether your CRM is HubSpot, since that decides whether the Clearbit path is even available
- List the CRM fields and routing rules that depend on Clearbit data today
- Price RocketReach per seat and against the annual toggle before comparing anything
- Test RocketReach's free lookups on 100 rows of your own target list
- Give inbound enrichment and outbound sourcing separate budget lines
Final Thoughts
RocketReach is the buyable option and the right one for outbound sourcing. The Clearbit capability is now a reason to buy HubSpot rather than a tool to shortlist, and it answers an inbound question that RocketReach was never built for. Decide which motion you are funding, then buy for that motion rather than trying to make one subscription cover both.
Related Reading
- Best Clearbit Alternatives in 2026
- Best RocketReach Alternatives in 2026
- Apollo vs Clearbit: Comparing B2B Data Platforms for Sales and Marketing
- Clearbit vs ZoomInfo: Data Enrichment Tool Comparison
- Apollo.io vs RocketReach: Data Enrichment Tool Comparison
If you would rather have this run for you, RevenueFlow books qualified meetings on a pay-per-meeting basis and publishes client results.
Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.
Frequently asked questions.
Frequently asked questions- Can I still buy Clearbit on its own?
- clearbit.com now states that Clearbit has joined HubSpot, and the capability is delivered through HubSpot's Breeze Intelligence rather than as a separate subscription. Anyone evaluating Clearbit today is really evaluating whether to buy into HubSpot, which is a platform decision rather than a point tool purchase.
- What replaces Clearbit for outbound prospecting?
- Clearbit was strongest at enriching records that already existed in your systems, so the outbound job was usually done by a different tool anyway. RocketReach covers people and company search with verified emails and phone numbers, priced per seat from $69 a month for 100 lookups, and it is the live option of the two for finding contacts who have never visited your site.
- How much did Clearbit cost before the acquisition?
- The last published standalone ladder listed Entry at $45 a month for 100 credits and Business at $1667 a month, with Enterprise quoted. Those figures are recorded here for reference only. There is no current purchase path for them, so they should not be used to budget a replacement or to negotiate a Breeze Intelligence package.
- Does RocketReach do visitor identification?
- RocketReach's feature list covers people and company search, verified emails and phone numbers, org charts, technographics and bulk enrichment. Anonymous visitor identification and dynamic form shortening were Clearbit strengths and are not part of the RocketReach product, so a team that needs both motions covered needs two tools rather than one.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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