Freshsales vs Groove by Clari: Cross-Category Comparison
Compare Freshsales (crm platform) and Groove by Clari (sales engagement platform) side by side. Understand how these tools fit different stages of your sales workflow.
Freshsales and Groove by Clari serve different stages of the sales workflow. Freshsales is a CRM platform managing customer relationships, deals, and pipelines, starting at $0/month with a free tier. Groove by Clari is a Salesforce-native sales engagement platform focused on multi-channel outreach orchestration with contact-sales pricing. Many teams use both together: Freshsales for pipeline tracking and Groove for outreach automation.
Key takeaways
- Freshsales offers four pricing tiers starting with a free plan, then Growth at $9/month, Pro at $39/month, and Enterprise at $59/month.
- Groove by Clari operates as a Salesforce-native platform, eliminating the need for data syncing between systems.
- Both tools share integrations with Gmail, Microsoft Outlook, Slack, and Zoom, making them compatible for combined workflows.
- Freshsales lists 8 core features and 8 integrations, while Groove by Clari offers 10 features and 9 integrations.
- The tools have minimal feature overlap because they address different workflow stages: pipeline management versus outreach orchestration.
Reviewed and updated February 6, 2026
Freshsales vs Groove by Clari: Cross-Category Comparison
Freshsales (crm platform) and Groove by Clari (sales engagement platform) address different challenges in the outbound sales process. Comparing them makes sense when you are deciding which part of your workflow to invest in next.
Why Compare These Two Tools?
CRMs track the entire customer lifecycle and deal pipeline, while sales engagement platforms focus on the outreach phase. Many teams debate whether to invest in a CRM with built-in engagement features or use separate best-of-breed tools.
Freshsales is a crm platform focused on customer relationship management. An AI-powered CRM by Freshworks that combines contact management, deal tracking, and communication tools in one platform. Features Freddy AI for lead scoring, deal insights, and next-best-action recommendations, with built-in phone and email capabilities.
Groove by Clari is a sales engagement platform focused on multi-channel sales outreach. Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Where Each Tool Fits in Your Workflow
| Aspect | Freshsales | Groove by Clari |
|---|---|---|
| Category | CRM Platform | Sales Engagement Platform |
| Workflow Stage | Pipeline and deal tracking | Outreach orchestration |
| Primary Focus | Customer relationship management | Multi-channel sales outreach |
| Starting Price | Free | Contact Sales |
| Features Listed | 8 | 10 |
| Integrations | 8 | 9 |
Pricing Comparison
Freshsales Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Growth | $9/mo |
| Pro | $39/mo |
| Enterprise | $59/mo |
Source: Freshsales Pricing
Groove by Clari Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Pricing Context
These tools serve different purposes, so a direct price comparison requires context. Pricing varies by plan. Contact each vendor for quotes based on your specific needs.
Feature Highlights
Freshsales Key Capabilities (CRM Platform)
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
Groove by Clari Key Capabilities (Sales Engagement Platform)
- Salesforce-native architecture (no data sync needed)
- Multi-channel engagement flows (email, phone, LinkedIn)
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Feature Overlap
These tools have minimal feature overlap, which makes sense given their different categories. They are more complementary than competitive.
Integration Ecosystem
Freshsales Integrations
Freshsales connects with: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, Shopify.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Gmail, Microsoft Outlook, Slack, Zoom. This shared ecosystem means they can work together in your tech stack.
When to Choose Freshsales
- Your biggest gap is in pipeline and deal tracking
- You already have a solid sales engagement platform and need specialized customer relationship management capabilities
- You want an affordable entry point ($0/mo)
- Your team's primary bottleneck is customer relationship management
When to Choose Groove by Clari
- Your biggest gap is in outreach orchestration
- You already have a crm platform and need better multi-channel sales outreach
- You need enterprise-grade multi-channel sales outreach features
- Your team's primary bottleneck is multi-channel sales outreach
Using Both Together
Many sales teams use both a crm platform and a sales engagement platform as part of their complete workflow. Freshsales handles pipeline and deal tracking while Groove by Clari covers outreach orchestration.
Since both tools integrate with Gmail, Microsoft Outlook, Slack, connecting them in your workflow is straightforward.
Decision Framework
- Map your workflow gaps. Which stage needs the most improvement: pipeline and deal tracking or outreach orchestration?
- Check your existing stack. Do you already have a tool covering one of these categories?
- Consider your budget. Can you invest in both, or do you need to prioritize one?
- Trial both. Sign up for free trials to evaluate each tool in your actual workflow.
- Measure ROI separately. Track the impact of each tool on its specific workflow stage.
Related Reading
- Best Freshsales Alternatives in 2026
- Best Groove by Clari Alternatives in 2026
- Freshsales vs Salesforce: CRM Platform Comparison
- Freshsales vs HubSpot CRM: CRM Platform Comparison
- Groove by Clari vs Outreach: Sales Engagement Platform Comparison
Pricing and features verified as of February 2026. Visit Freshsales and Groove by Clari for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Freshsales and Groove by Clari?
- Freshsales is a CRM platform focused on customer relationship management, deal tracking, and pipeline visibility across the entire sales lifecycle. Groove by Clari is a sales engagement platform specializing in multi-channel outreach orchestration, including email sequences, call logging, and activity tracking. Freshsales manages the full customer relationship while Groove automates the outreach phase specifically.
- Can I use Freshsales and Groove by Clari together?
- Yes, many sales teams use both tools as complementary parts of their workflow. Freshsales handles pipeline and deal tracking while Groove by Clari covers outreach orchestration. Both integrate with Gmail, Microsoft Outlook, Slack, and Zoom, making them straightforward to connect. This combination provides specialized capabilities at each workflow stage rather than relying on a single tool's built-in features.
- How much does Groove by Clari cost compared to Freshsales?
- Groove by Clari uses contact-sales pricing without publicly listed rates. Freshsales offers transparent pricing starting with a free plan, then $9/month for Growth, $39/month for Pro, and $59/month for Enterprise. Because these tools serve different purposes, direct price comparison requires understanding your specific workflow needs and contacting Groove for a custom quote based on your requirements.
- Which tool should I choose if I'm just starting out?
- Map your biggest workflow gap first. If pipeline and deal tracking is your primary need, Freshsales offers an affordable entry point with a free tier. If outreach orchestration is your bottleneck and you use Salesforce, Groove by Clari provides enterprise-grade engagement automation. Consider which stage needs improvement most: managing customer relationships or automating multi-channel outreach sequences.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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